Make-up bracketing and selfie boutiques help shoot Casio to record levels of profit
Casio's TR series of Exilim compacts has propelled the Japanese company to record profitability this year after the cameras caught a firm grasp of the massive Chinese selfie market. According to a report from Nikkei Asian Review, Casio is on-track to make a $403 million profit this year, and a good part of that has come from the sale of its unusually shaped EX-TR compact cameras that the company has designed to appeal to female selfie shooters.
Just after the launch of the first TR - the Exilim TRYX EX-TR100 – in 2011, Casio's photography business was in such trouble that it pulled distribution in the majority of territories it operated in. At the time Casio concentrated on the 'cool' looks of the camera and its ART modes that created HDR and painting-effect images, but since 2013 the TR cameras have proved such a hit with the Chinese that its imaging division expects to make a ¥4.2bn (about $34.5 million) operating profit. That comes after four years of losses, up to 2012.
The secret of the camera’s success has been a combination of a growing fashion-conscious design and the product’s suitability for shooting selfies. With a hinged frame the TR models can support themselves standing upright so are ideal for placing on a table facing the subject. They also have a number of ways to trip the shutter including squeezing the frame, using a 'selfie pad' on the side of the body, using a count-down-display self-timer, by the camera detecting the subject putting his/her hand in a certain part of the frame and by touching the 3" LCD. The 921,600-dot LCD also acts as a digital mirror so the subject can check hair and make-up before the picture is taken – as the camera lens and the LCD face in the same direction.
It has become common to feature digital retouch shooting modes in compact cameras, but Casio’s Exilim TR models go a step further with make-up modes that offer up to 12 levels of skin smoothness as well as skin tone adjustments to suit the way you want to look. A step beyond that even is make-up mode bracketing that provides three images with smoothness levels either side of the setting you chose yourself. In the latest model, the EX-TR70, make-up mode is now available when shooting movies too.
For those not sure of their best side, pose bracketing gives you five chances to look good as the camera's voice guidance counts down three-two-one between pictures so you have the opportunity to ruffle your hair, bend a knee or pout a little bit more.
All of the EX-TR models use a lens with an angle of view equivalent to a 21mm on a 35mm system. Such a focal length would seem excessively wide for general purpose photography, but when holding a camera at a short-arm's length it has proved perfect for getting you and your friend in the frame. Instead of a flash the cameras are equipped with an LED light that's positioned very close to the lens axis to create soft and shadowless lighting – and the LED is round to form an attractive circular catch-light in the eyes. Genius.
The cameras have proved so popular in China that Casio has opened three stores that sell only TR series models. The stores are designed like make-up boutiques, to set the products apart from other cameras in the market. At up to ¥100,000 (about $800) a pop these are not low-cost novelties priced for the mass market, so clearly Casio has been doing something very right indeed.
For more information on the Casio Exilim TR series see the Casio digital camera website.
Aug 9, 2017
Aug 7, 2017
Aug 3, 2017
Aug 2, 2017
|Fascia walkie talkie building London by ian herridge|
from Abstract Architecture
|Global Reach by cjf2|
French President Emmanuel Macron has lodged a legal complaint against a paparazzo who snuck onto the president's private vacation property to take pictures.
Ever wonder what the difference is between compressed, uncompressed and lossless compressed Raw files? Photography Life's Nasim Mansurov breaks it down for you in this informative article.
The oldest known portrait of a US president was just discovered after over a century in storage. It's going up for auction in October, where it's expected to fetch between $150,000 and $250,000.
If you're using the popular Sigma 24-70mm F2.8 Art lens with Sigma's MC-11 converter, listen up: you'll want to update your lens and converter firmware ASAP.
If you've heard it once, you've probably heard it a thousand times: never check in your camera gear when flying. This shattered $11,000 lens is what can happen when you do.
Lensrentals just did its first Cine lens comparison, pitting five top-notch 35mm primes against each other: the Zeiss CP.2 35mm T2.1, Canon CN-E 35mm T1.5, Sigma 35mm T1.5 FF, Rokinon Xeen 35mm T1.5 and Schneider Xenon 35mm T2.1.
A team of Google researchers have found that slightly warping watermarks when embedding them into images can help prevent automatic removal.
You don't have to empty your savings account to take your photography to the next level. These cheap buys cost about $50 or less, and come with outsized benefits for your photography.
Joey L, Dani Diamond, Brandon Woelfel and Jessica Kobeissi go head-to-head in an episode of "4 photographers shoot the same model."
The latest flagship phone from Asus combines a 12MP 1/2.55" Sony IMX362 main sensor with a smaller Sony IMX351 chip for 2x zoom and a background-blurring portrait mode.
The company behind popular photo editor Picktorial 3 just released the X-Pack: a preset package that allows you to add Fuji's in-camera film simulation profiles to your RAF files in post.
Photoshop. GoPro. Every once in a while a product emerges that defines a category. And sometimes, it vanishes just as quickly as it arrived on the scene. This week's Throwback Thursday remembers the Flip, the pocket camcorder everyone had – until they didn't.
The Nokia 8's dual-cam combines the image data from a 13MP RGB sensor and a 13 monochrome chip for better detail, improved dynamic range and lower noise levels.
The company behind retail giant B&H Photo has agreed to pay out $3.2 million in monetary relief and back wages to settle a discrimination and harassment case from 2016.
After a popular Facebook teaser and some studio portrait samples, Godox has finally officially released the Godox A1 smartphone flash and flash trigger. Cheap, versatile and innovative, color us intrigued.
Canon’s EOS 5D Mk IV has won the European Imaging and Sound Association’s Professional DSLR of the Year award, making this the third year in a row that the brand has beaten Nikon to the top spot in the professional camera category.
A photograph and quote tweeted out by former president Barack Obama has officially become the most popular tweet of all time, receiving over 1.3 million retweets and 3.4 million likes.
Edward Weston was one of the most influential photographers of the 20th century, and in this episode of Advancing Your Photography we learn the extreme technique he used to capture one of his most famous still life photos.
Instagram just released a small update that will make a huge difference if you're active on the photo sharing app: threaded comment replies.
Venus Optics has announced the price and delivery date of the second lens to join its Zero-D line up: the 15mm F2 for Sony’s E mount. A lens they've dubbed, "the world's fastest 15mm rectilinear lens for full-frame."
Cinnac is a new social network for photographers that will help you separate your good photos from your great ones through a Tinder-like community-based rating system.
The Canon EF 35mm F2 IS USM is an understated jewel of a lens, and one that we've enjoyed on a variety of cameras since its release almost five years ago. Its relatively small size and image stabilization make it a versatile tool for a variety of photography - check out our sample gallery.
You don't need a fancy studio or tons of gear to capture the kind of classic product photography you see in magazines. In this video, Dustin Dolby shows you how to do it with just a couple of speedlights and some know-how.
The life-logging camera is trying to make a comeback. Say hello to FrontRow, a live-streaming enabled life-logging camera from Ubiquiti that hangs on a necklace like a pendant.
When a prospective client approaches you, don't just say "yes" right away. Here's a useful list of questions you should be asking before you decide to take the job and name your price.
Samsung just revealed a blazing-fast new Solid State Drive capable of data transfer speeds of up to 540MB/s.
DJI has developed a 'Local Data Mode' that lets pilots fly without being connected to the Internet. The mode should calm recent fears over data privacy and security when flying DJI drones.
After 1.7 million downloads on Apple computers since the launch in November 2015, Aurora HDR will be available for Windows PCs for the first time with the 2018 release.
The company behind the new Meyer Optik Goerlitz lens manufacturing business has formed a new brand to bring back the Biotar 75mm F1.5 that was made by Carl Zeiss Jena in the 1940s and 50s.
The updated Qualcomm Spectra system is a dual-camera setup that is capable of sensing depth and motion in real time.