Hasselblad announces distinctly RX100-esque &#39;Stellar&#39; compact

"SERVER ERROR" says for looking for more comments on this topic... i guess dpreview don't want anymore comments about this camera. Dpreview should learned something about this product that their readers are not as they think they are. If dpreview is really that serious about reviewing anything, they should think twice about it first before publishing anything. Commenters on this camera are about 95% are on negative side about this camera.. does anyone or two of dpreview staff have any idea of what their readers will think about this camera before before publishing it? Nope.. not even one i guess.

Jul 31, 2013permalink

Haim Hadar

I really don't understand why everybody keep trashing HB - They created an admirable camera, pocketable albeit its large sensor and bright lens, which no Japanese maker can dream of achieving. The only problem is the pointless, ugly grip. Oh yes, and they may want to consider BSI sensor and tilting screen, but one can't ask for everything...

Jul 30, 2013permalink

Provia_fan

I hope you mean this in sarcasm

Jul 31, 2013permalink

Chiggles

I really, honestly think that you could not make that comment in seriousness with an account on this site.

Aug 15, 2013permalink

ric63

Oh Dear
Sigh

Jul 29, 2013permalink

Harry Sinniah

Here are some hard facts and features of the grip that people may have overlooked.

1. It looks like wood but its actually a space age nano tech based material that cloaks to the background.
2. It blends (cameleon) with the color of your outfit --- cool for fashonable uppies who match colors.
3. Dynamicals molds to your palm when you grip it, an advances Dr. Scholls for you palm.
4. The two rivets on the grip are actually micro laser beams that help focus assist that can do a mind meld and focus on command.
5. They are the next generation of cameras on US pedator drones.
6. If you are old fashioned you can turn off the cameleon feature and take it to a service center where you have the choice of 250 different grips.
The grip change is part of the scheduled maintenenace for the first 1 year or within 100 shutter actuations

Note that this is not a camera but rather a fashion statment so the engineers do not expeect to have more that 10 sutter actualtion in its life time.

Its ART

Jul 29, 2013permalink

mgatov

I am so embarrassed for them.

Jul 28, 2013permalink

OLDANINTHAWAY

I'm surprised this was not thought of before. They look like the Packmeyers that I used to put on my pistols; made gun handling very comfortable and offered a more steady control when shooting. I wonder if it enhances one's comfort, control, and aim. I'm not sure I would put holes in my cameras. Packmeyers always fit perfectly on a pistol without damaging the firearm.

Jul 27, 2013permalink

AmateurSnaps

It doesn't even look like its been done particularly well. I checked the date for April 1st tbh.

Its a lump of materiel screwed into the side of the camera, for the price they are likely to ask they could at least have put a bit effort into the design.

Jul 27, 2013permalink

Looks like a deadly weapon to me.

Jul 27, 2013permalink

NEWS FLASH: HusselPlunder now comes with "Free" T shirt for the partner/wife.
It says in large print:

"I.M WITH STUPID"

Jul 27, 2013permalink

Walmartians, ...... HasselBladians!, ........ Top Idea! This would work too!
Inspire by other posters.

Jul 27, 2013permalink

Here,s a challenge: "FOOLS GALLERY"
1/ If you spot one of these adornments around the neck of someone in public, .. capture the shot
2/ Post it on DPR and other sites.
3/ Imbed a LAUGH rating counter 1 -- 10
4/ Send the results to HusselPlunder
5/ The winner will be sent the "Top Fool Spotter's" certificate

I would like to say that we can shame it out of the market, However, Fools are very thick skinned and very Vain!
Have fun with it.
If I spot a FOOL in Australia, I'll sell them the Sydney Harbor Bridge and offer to put an Exotic Wood Handrail on it.
Sydney Harbor Bridge $100Million, Wooden handle with an "H" on it $700Million. Sounds about right?

Jul 26, 2013permalink

I know this sounds terrible, but I can't wait to see what they come out with next. I'm never had so much fun, or read so many funny posts in my life.

Jul 26, 2013permalink

If you made a toilet brush with a teak wood handle and stainless steel wire it would probably last longer too.

Jul 26, 2013permalink

And take better pictures,
Known as the "HasselBrush"

Jul 26, 2013permalink

Markie77

I think dpreview should create a new menu item called "humor" and put news like this in there.

Jul 26, 2013permalink

Markie77

This camera just looks weird. Mixing wood with plastic not a good look. If Hasselblad REALLY want to branch out and increase their profit margins, they should start thinking about putting those handles in other places too. Hey how about a broomstick. A $5 broom could be worth $700 with that hand grip on it.

Jul 26, 2013permalink

I'm going to get a couple of those wooden beauties for my car doors.

Jul 26, 2013permalink

....and to my toilet flush handle too.

Jul 27, 2013permalink

Chiggles

But it comes in Wenge (http://www.hasselblad-stellar.com/media/27939/wenge-front.jpg) It will match my living room furniture!

Aug 15, 2013permalink

KZMike

The recent offerings these are significant only due to the fact that Hasselblad has taken the Barnum and Bailey philosophy that a sucker is born every minute. Hasselblad seems to have lost their past and have become a 'me too' company and is certainly lost the status they once had.

Jul 26, 2013permalink

Japanese people noted for buying very expensive items such as rolex watches, they are the customers for this fugly and tasteless style of this kind of camera, the more expensive the more they like it. So don't be so critical to this camera.. there are still a large part of customers of this acute (cute) kind of camera on that part of our planet.

Jul 25, 2013permalink

Vitruvius

If I had one of these people would ask me if I built the hand grip in my garage. I mean just look at the huge DIY screws. High end?? NOT.

Jul 25, 2013permalink

I agree. They could have at least sculpted the grip perfectly to the body, or something more than simply plaster a hunk of "exotic" wood to the body.

Jul 26, 2013permalink

I am posting a second time, as I always do after an initial post to ensure my first reaction was not "knee jerk"....please see my first post.

Jul 25, 2013permalink

http://www.kleptography.com/rf/#camera_rx100

I was thinking of a really good April Fool's camera parody after reading about the Lunar and the Vario but alas, pathetic reality trumps fiction. Again.

Jul 25, 2013permalink

Roddy Pratt

Brilliant. An RX100 that won't fit in your pocket!

You could of course remove the grip and fit one of Richard Franiec's tasteful and beautifully made ones instead...

Jul 25, 2013permalink

white shadow

There is a private message for you.

Jul 26, 2013permalink

yabokkie

no big deal. Sony badge their lens as Zeiss already.
so no one can have a genuine product.

either you get a third-party lens,
or you get a third-party lens with a third-party grip.

hope there will be Sony-Zeiss-Hassy-Walmart version
with a third-party strap at the price of
Sony - Zeiss - Hassy - Walmart = Franklin

Jul 25, 2013*permalink

Sony Zeiss lenses are not Stellar quality by any stroke of the imagination!
Sony are just as big a con group as HusselPlunder.

I remember Sony marketing announcing a few years back that they are out to take on Canon & Nikon in the Pro market.
Putting a label on crap sends a "Fool Warning" to Pros.

I was at a news conference recently in Australia just after our change of leadership. 300+ Pro photographers, Nikon?Canon, ...NOT ONE SONY TO BE SEEN! What dose that tell us?

Jul 26, 2013permalink

tallguy600

Whats the best about that camera are the comments about it :-)
Absolutely hilarious!

Jul 25, 2013permalink

white shadow

In all the gloom of today, joblessness, hopelessness, frustration, anger over corruption by politicians, greediness, aimlessness by the millions at least we have Hasselblad to make us laugh.

Never mind, if the camera is not for you.

Jul 26, 2013permalink

Mmmmm Your observation sounds sounds like the characteristics of the HusselPlunder board room? LOL

Jul 26, 2013permalink

patricioandrez

i'm sory but you are wrong.
This is an intelligent move by hasselblad.
This camera is not for you.
Is for people who precisely want not to be confused whit any of us.
People that wants everebody see that they can pay a lot more without any reason.
Is Marketing.
And also hasselblad wins because everyone is talking about the brand.
(excuse my english i live in a remote country)

Jul 25, 2013permalink

I understand your point, but last I checked, business was about making money. I can't see enough people, with or without money, supporting Hassy's bid to slip into the market rebadging and adding grips to cameras. If they don't get it right, this bad move will solidify their exit from the camera world.

Jul 25, 2013permalink

The sad indictment being that I expect the "New Wealth elite in China will snap them up! I hop not!

Jul 27, 2013permalink

patricioandrez

i know i exagerated a little
the point is that the worst mistake we can make is think that corporations are stupid. They can make mistakes, but for sure they studied very well their moves: they want to make money. We as consumers must be smart too, and think what is the real utility of what we buy,

Jul 27, 2013permalink

I have a good solution:
A web site should be established containing a list of NAMES of those shallow sods that have been stupid enough to be conned into making the purchase of any RE-Badged Stellar priced fashion accessory. (I don't class them as cameras)

The HusselBlunder Lunatic has a BODY ONLY price of $8,300 in Australia !!!
For those that aren't aware: "IT'S JUST A SONY NEX-7"
I'm told that it also just ships with the very ordinary Re-Named SONY/SUNY Kit lens!

And the HasselBlunder Stellar is, ... Wait for it! :
"IT'S JUST A SONY RX-100" priced at USD$3200 !!!!!!!!
Now, "Off you go, it's time to take your Yellow pills"

Jul 25, 2013permalink

I think you're onto something here - I don't think that revealing their identity would be appropriate (or interesting). Rather, I would suggest sightings, complete with photographs of these "partnerships" in the wild. Something similar to what birders do.there's a website called people of Walmart along similar lines.

Jul 25, 2013permalink

http://www.vmcap.de/en/griepentrog.php

Walmartians, ...... HasselBladians!, ........ Top Idea!

Jul 27, 2013permalink

Carioca1967

Why are you all surprised to see a new grip on a Sony when Prof. Dr. Griepentrog is a member of the board?

Jul 24, 2013*permalink

CrazyPipo

They haven't learned a single thing from Lunar....

The next thing we'll see from Hassy is probably a Sony RX1, I mean, Hasselblad....uh....the Incredible....that's probably what they'll name it.

Jul 24, 2013permalink

mattmtl

Some have compared this to Leica's rebadged Panasonics.

The thing is, Leica used that partnership as life support while developing its own digital cameras (starting with the M8). It contributed directly to the design of the Panasonic cameras it rebadged.

And Panasonic used/uses the Leica name on its lenses as a way to gain some respectability in the market. The current rebadged Panasonics appear to be more or less an afterthought beside a range of products designed and made by Leica.

I suppose it's possible that Hasselblad is using this initiative as a similar kind of "life support," but I don't see any evidence of it. What I see instead is a company that is now simply a brand, in the business of rebadging off-the-shelf cameras that it has not helped design. That its sole contribution appears to be a grossly overpriced grip of dubious tastefulness just adds insult to injury. And I don't see Sony getting the same kind of benefit Panasonic did.

Jul 24, 2013permalink

Gesture

Yes, and Leica had/has a dealership and service network for service and support. I still wish Leica didn't pretend that they were Leica cameras. Just say co-developed with Panasonic. And, yes, now there are many true Leica digital models M variants, X series, S camera.

Jul 25, 2013permalink

Jon Ragnarsson

I can only say this:

Hasselblad, what are you doing? Please staph!

Jul 24, 2013permalink

KAllen

I wonder what the market is for selling a wooden handle and a H is to RX100 owners as an add on? A Hassy on the cheap.
What would of been more useful is a lens hood system and flip up magnifier for the screen. That would make a degree of sense.
This nonsense stands a good chance of lowering the profile of their MF gear.

Jul 24, 2013permalink

Timmbits

OMG that looks ridiculous!!! LOL

such a CLASH of conflicting styles.

what drugs were they on? looks like someone was in a real hurry to come up with nothing.

Jul 24, 2013permalink

Bram de Mooij

I can hardly believe this.
Embarrasing for Sony too.

Jul 24, 2013permalink

Don't be fooled, Sony are just as guilty!

Jul 27, 2013permalink

kimsch

Looks like some people actually bought the Lunar ;-0:
https://m.facebook.com/hasselbladlunar.official?id=368027916644090&_rdr

Jul 24, 2013permalink

Do the hassle...

Jul 24, 2013permalink

jira

Looks like a product of a mad artist.

Jul 24, 2013permalink

comet suisei

Today lot's of companies in the pro camera business get the technology from Japan or buy the whole camera / lens from there and just change the brand, why shouldn't they, though Japanese labor costs are the highest among the world (including wages and social security payments, at 22.0 euros per hour compared to 17.8 euros in the US and 20 euros on average in the EU) they are more efficient, innovative and in terms of durability out of competition. Hasselblad has already partnerships with Fujifilm and Fujinon producing bodies and lenses for them. I'm just surprised the move to Sony but i bet the reason is because of it's taller sensor compared to the Fujifilm X Pro 1
By the way, the latest Zeiss Touit lenses are also Made in Japan, made by Fujinon.

Jul 24, 2013permalink

Just a Photographer

You are fully correct but that is not the point.

The point is that a company which once belonged to the top notch camera manufacturers lowers itself to using a standard pretty low end consumer camera. All Hassy does is rebrand it with an a Hassleblad logo and a wooden handgrip and then resell the 100% same Sony RX 100 for over 3000 dollars....

Jul 24, 2013permalink

yabokkie

most RX100s are made in China.
think they should make this in Germany.
only three screws isn't it?

Jul 24, 2013permalink

You have missed the topic argument.
Yes! re-badging takes place in all market sectors and the retail price reflects this.

However, what we are talking about here is sticking a Ferrari badge on a Dewoo paint it red and put a price tag of $600,000 on it.
Then they lie & cheat the public.
It should be mandatory that a Consumer Warning Tag should be clearly attached to these Husselblunders:
'WARNING THIS IS A FAKE HASSELBLAD"
" NOT REAL!"
And for the really stupid: "Do not eat!"

Jul 25, 2013permalink

bronxbombers4

Wow. Only three untouched rainforest had to be plundered to get these rare woods.

Put me down for ten!

Jul 24, 2013permalink

CameraLabTester

WILL IT SELL?

"Eh sure... why not?" (Moe the Bar Tender accent)

"If they price it lower than Sony RX100, I'll buy one."

Jul 24, 2013permalink

Salvador Abreu

I cannot believe what Hasselblad has become.

Jul 24, 2013permalink

Alex 2011

This is what happens when bad people buy good companies.

Do not let a bad person buy your good company.

Jul 24, 2013permalink

What would Victor Hasselblad say about all of this? An inventor, entrepreneur and a gentleman. Shame on them!
http://www.exakta.net/Centenario-de-Victor-Hasselblad.html

Jul 24, 2013permalink

msmithphd80

Looks comfy. But.... and I admit I wasn't expecting quite the similarity...it also looks almost exactly like a more and more familiar RX100!

Jul 24, 2013permalink

aerorail

i have a grip like that on my .357

Jul 24, 2013permalink

May I borrow it? My reply would be flagged however.

Jul 24, 2013permalink

Trollshavethebestcandy

The "Stevie Wonder" model by Hassy.

Jul 24, 2013permalink

chj

At least Leica actually makes Panasonics look a little nicer when they overprice them. Hasselblad is charging a premium to make your Sony butt-ugly.

Jul 23, 2013permalink

chillgreg

*includes exclusive Hassleblad iron-on transfer for your t-shirt!!!

Jul 23, 2013permalink

I'll settle for a stencil and a can of spray paint - think versatility.

Jul 24, 2013permalink