Pre-PMA 2009: Fujifilm has released the FinePix J250 digital compact. This J series budget camera is based around a 10MP sensor, wide-angle 5x Optical zoom (28-140mm equiv) and 3.0" LCD. It incorporates features such as Dual Image Stabalisation and Auto Scene Recognition. The J250 will be available in a choice Silver or Black.

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Style, simplicity and sophistication: FinePix J250

February 17, 2009 - Fujifilm are proud to announce the latest addition to its range of highly desirable and accessible J-series compact cameras; the FinePix J250. Packed with features providing consumers with more choice, these are a welcome addition to the J series family.

This model is aimed at consumers who want a stylish camera that’s fun and easy to use, but won’t blow the budget. Every Fujifilm camera is guaranteed to give you stunning image quality - the essence of FinePix brand – and the new FinePix J250 is no exception. With a core specification of 10 Megapixels and a sharp, high-quality 28mm wide-angle Fujinon 5x zoom, the FinePix J250 will deliver breathtaking images at the press of a button. Its diminutive size means you can slip it in your pocket or bag and take it with you wherever you go.

Offering consumers exceptional value for money, the FinePix J250 features Fujifilm’s highly effective Dual Image Stabilisation technology – a first in J series cameras – which combines CCD shift technology with high ISO settings to achieve virtually blur free images. And there’s a large 3” LCD screen for easy viewing.

The FinePix J250 offers an impressive feature set, including Scene Recognition AUTO (SR AUTO) and Face Detection Technology with red-eye removal. SR AUTO makes it quick and easy to take great shots. All users have to do is frame the shot, and SR AUTO intelligently recognises the scene – Landscape, Night, Macro, Night Portrait, Portrait and Backlit Portrait – and selects the ideal setting. Both cameras feature Face Detection technology with auto red-eye removal for perfect people pictures.

Further to this, the FinePix J250 contains a high-quality 28mm wide angle 5x Fujinon lens. The versatile zoom range of these cameras makes them ideal for a range of subjects, from family group shots and sweeping landscapes to dramatic close-ups and action shots.

It’s not just the price point that will amaze you, the looks will, too. Available in silver or black, the brushed metallic finish and diamond cut FinePix logo ooze luxury, and the metal lens ring gives a highly polished exterior. With its pocket-sized dimensions, stylish looks and impressive feature set, the FinePix J250 can be taken anywhere and everywhere and will look as good as the pictures it takes.

Features at a glance:

  • Smart and stylish
  • 10 Megapixels
  • Scene Recognition AUTO (SR AUTO)
  • 5x Fujinon zoom lens
  • 28mm wide-angle
  • Dual Image Stabilisation
  • 3” LCD screen
  • ISO to 3200 (at 3MP)
  • Face Detection technology (software based)
  • Micro thumbnail View

Availability & pricing
The FinePix J250 will be available from April 2009. Pricing will be announced nearer to the date of the launch.

Fujifilm FinePix J250 specifications


• 1/2.3 " CCD
• 10 million effective pixels

Image sizes

• 3648 x 2736
• 3648x 2432
• 2592 x 1944
• 2048 x 1536
• 1600 x 1200
• 640 X 480 pixels

Movie clips • 640x480 (30fps)
• 320x240 (30fps)
File formats • Still Image : JPEG (EXIF 2.2)
• Movie Clip : AVI (MJPEG) Audio : WAV

• 28-140mm equiv.
• f = 5.1 - 2.5.5mm
• F3.3(W) - F5.1(T)

Digital zoom Approx. 5.7x

Auto focus

AF area modes

• Cente

Focus distance

• Normal : Wide: Approx. 60cm / 2.0 ft. to infinity
Telephoto: Approx. 1.2m / 3.9 ft. to infinity
• Macro:  Wide: Approx. 5cm - 80cm / 2.0 in. - 2.6ft.
 Telephoto: Approx. 80cm - 1.5 m / 2.6ft. - 4.9ft

ISO sensitivity

• ISO 64
• ISO 100
• ISO 200
• ISO 400
• ISO 800
• ISO 1600
• ISO 3200

Metering TTL 256-zones metering
Exposure modes Programmed AE
Shuttter speed 8 sec to 1/2000 sec
Shooting modes

• Mode dial: Auto, Baby mode, SR Auto, Red-eye Reduction, Digital ZOOM, Portrait, SP(Scene Position), Movie
• SP: Landscape, Sport, Night, Night (Tripod), Natural light, Beach, Snow, Fireworks, Sunset, Flower, Party, Museum, Text,  Manual

White balance

• Automatic scene recognition
• Preset (Fine, Shade, Fluorescent light (Daylight), Fluorescent light (Warm White) Fluorescent light (Cool White), Incandescent light)

Self timer Approx. 10 sec./2 sec.
Continuous shooting Modes Top-3 (max 1.4 frames/sec)

• Modes: Red-eye removal OFF : Auto, Forced Flash, Suppressed Flash, Slow Synchro.
Red-eye removal ON  : Red-eye Reduction Auto, Red-eye Reduction & Forced Flash, Suppressed Flash, Red-eye Reduction & Slow Synchro.
• Range
Normal: Wide: Approx. 60cm - 3.0m / 2.0 ft. - 9.8 ft.
             Telephoto: Approx. 1.2 m - 1.9m / 3.9 ft. - 6.2 ft.
Macro:  Wide: Approx. 30cm - 80cm /1.0 ft. - 2.6 ft.
             Telephoto: Approx. 70 cm - 1.5 m / 2.3ft. - 4.9 ft.

LCD monitor

• 3.0 inch TFT LCD
• approx. 230,000 pixels
• Amorphous silicon TFT colours LCD monitor
• approx.100% coverage

Digital input/output

• USB 2.0 High Speed

Video output AV : NTSC, PAL (user selectable)
Storage • Internal memory (Approx. 24 MB)
Power • Rechargeable NP-45 Li-ion battery
Weight (no batt) 151 g
Dimensions 92 (W) x 58 (H) x 23 (D) mm
3.6 (W) × 2.3 (H) × 0.9(D) in