Pre-PMA 2009: Fujifilm has unveiled the FinePix Z33WP rugged digital camera. Its weatherproof design (waterproof to three metes for two hours, the company says) is a feature we'd expect of Fujifilm's Big Job industrial range but its smooth styling and slim, 20mm-thick body are more consumer focused. It's got a 10MP sensor, 3x optical zoom and a 2.7" LCD, includes all the latest easy-to-use features and is available in a range of striking colors.

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Make a splash with the new FinePix Z33WP compact camera

The little camera that likes a lot of action

February 17, 2009 - If you’re an adrenaline junkie and you want a camera that’s as brave as you, then look no further than Fujifilm's ultra-stylish and equally adventurous FinePix Z33WP waterproof compact camera.

Designed for those who love the great outdoors, the 10MP FinePix Z33WP is a camera that can withstand the elements. So whether you’re surfing the waves, cycling through alpine forests or swooshing down the ski slopes, the FinePix Z33WP won’t let you down.

Loaded with all the latest features, the lean 20mm super-slim body is both cool and strong. It is waterproof to depths of three meters and the smooth grip shape means it won’t slip out of your hands when you need it most. And the big, rubber-like buttons are easy to use when you’re quickly trying to capture those awesome adventure shots.

To get the best possible action shots, the FinePix Z33WP features Picture Stabilisation and Face Detection technology. Picture Stabilisation uses high sensitivity (up to 1600 ISO) to help reduce camera shake, freeze subject movement and improve low-light background detail to deliver virtually blur free images. Meanwhile, Face Detection can detect up to 10 faces in a frame and optimises focus and exposure for faces, rather than any background objects – perfect for pictures of people in the midst of the action.

First featured on Fujifilm’s high-end compact, the FinePix F60fd, the FinePix Z33WP is fitted with Scene Recognition AUTO. This clever technology automatically detects the scene you’re shooting – Night, Landscape, Macro, Portrait, Night Portrait and Backlight Portrait– and optimises the camera’s settings to produce the best results.

The FinePix Z33WP also features two fun and handy Self-timer Modes – Couple and Group. These are great for when you, your friends, or partner, all want to be in the shot but there’s no-one around to take the picture. All you have to do is select the number of faces and the camera automatically takes the shot once all faces are in the frame.

Finally, to enable you to share your shots with all your buddies, the FinePix Z33WP features the very popular Blog Mode. This re-sizes images to a cyber-friendly size so you can quickly and easily pop your pics on social networking sites such as Facebook and Flickr for all to see and enjoy.

Compact, cool, and ready to rise to any challenge, the FinePix Z33WP is available in five daring colours to suit your style – Kiwi Green, Hawaiian Blue, Daredevil Black, Liquid Gold and Rock Chick Pink.

Features at a glance:

  • Über-cool design
  • Waterproof to 3 meters, for maximum of 2 hours
  • 10 Megapixel sensor for high resolution pictures
  • 3x optical zoom lens
  • Picture Stabilisation – reduces image blur
  • Face Detection technology – with red-eye removal
  • SR Auto to ensure perfect pictures every time
  • Choice of five daring colours – Kiwi Green, Hawaiian Blue, Daredevil Black, Liquid Gold and Rock Chick Pink
  • Large 2.7 inch LCD Screen
  • Excellent low-light capabilities for underwater shots
  • Protective silicon jacket and wrist strap available

Availability & pricing
The FinePix Z33WP will be available from April. Pricing will be announced nearer to the date of the launch.

Fujifilm FinePix Z33WP specifications


• 1/2.3 " CCD
• 10 million effective pixels

Image sizes

• 3648 x 2736
• 3648x 2432
• 2592 x 1944
• 2048 x 1536
• 1600 x 1200
• 640 X 480

Movie clips • 640x480 (30fps)
• 320x240 (30fps)
File formats • Still Image : JPEG (EXIF 2.2)
• Movie Clip : AVI (MJPEG) Audio : WAV

• 35-105mm equiv.
• f = 6.3 - 18.9mm
• F3.7(W) - F4.2(T)

Digital zoom Approx. 5.7x

Auto Focus

AF area modes

• Cente
• Multi

Focus distance

• Normal : Wide: Approx. 60cm/2.0 ft to infinity
Telephoto: Approx. 60cm /2.0 ft to infinity
• Macro:   Wide: Approx. 8cm - 80cm / 3.2 in.- 2.6 ft
Telephoto: Approx. 30cm - 80cm / 1.0 ft.- 2.6 ft

ISO sensitivity

• ISO 64
• ISO 100
• ISO 200
• ISO 400
• ISO 800
• ISO 1600

Metering TTL 256-zones metering
Exposure modes Programmed AE
Shuttter speed 8 sec to 1/2000 sec
Shooting modes

• Mode dial: : SR AUTO (Scene Recognition), Auto, Natural Light, Natural Light with Flash, Manual, Anti-blur, Movie
• SP: Auction Mode, Portrait, Landscape, Sport, Night, Night(Tripod), Sunset, Snow, Beach, Museum, Party, Flower, Text

White balance

• Automatic scene recognition
• Preset (Fine, Shade, Fluorescent light (Daylight), Fluorescent light (Warm White), Fluorescent light (Cool White), Incandescent light

Self timer Approx. 10 sec./2 sec. delay/Couple Timer/Group Timer
Continuous shooting Modes

• Top-3 (max 0.6 frames/sec)
• Top-12 High-speed (max 5 frames/sec, 3M pixels or lower)
• Final-3 (max 0.6 frames/sec)
• Long-period


• Modes: Red-eye removal OFF : Auto, Forced Flash, Suppressed Flash, Slow Synchro.
Red-eye removal ON  : Red-eye Reduction Auto, Red-eye Reduction & Forced Flash, Suppressed Flash, Red-eye Reduction & Slow Synchro.
• Range
Wide: Approx. 70cm - 3.9m / 2.3 ft. - 12.7 ft.
Telephoto: Approx. 70cm - 3.4m / 2.3ft. - 11.1 ft.
Macro: Approx. 30cm - 80cm / 1.0 ft. - 2.6 ft     ���������������������������

LCD monitor

• 2.7 inch TFT LCD
• approx. 230,000 pixels
• Amorphous silicon TFT colours LCD monitor
• approx.100% coverage

Digital input/output

• USB 2.0 High Speed

Video output AV : NTSC, PAL (user selectable)
Storage • Internal memory (Approx. 50 MB)
Power • Rechargeable NP-45 Li-ion battery
Weight (no batt) 110 g
Dimensions 92 (W) x 60 (H) x 21 (D) mm
3.6 (W) × 2.3 (H) × 0.8 (D) in

Additional images