Ricoh Imaging US has announced the Medium Format by PENTAX Advantage Program, a new support and service offering for the Pentax 645Z camera. Under this program, camera owners are given three years of extended service and support from the date of purchase, as well as loaner lenses and camera bodies, a toll-free support number, and other unspecified 'value-added elements.'

The program is offered with two coverage package options: the PENTAX Advantage Gold Service and PENTAX Advantage Platinum Service. The Gold Service covers a single 645Z camera for three years, offering a single free comprehensive cleaning and inspection for the camera body and lens and expedited priority repairs. The Gold Service package is priced at $849.95. 

The Platinum Service includes all the benefits of the Gold Service, as well as coverage for three 645Z digital lenses, a loaner camera body that is provided while the owner’s camera is in for repairs, up to three loaner lenses, and a High Performance Resin Case (HPRC) for the Pentax 645Z system. The Platinum Service package is priced at $1,599.95.

The new program is available now through Pentax dealers.