PMA 2001: SiPix have released the specifications for their new SC-2100. It has a 2.1 megapixel CCD, with a 2x digital zoom, 1.8" colour LCD and an 8MB compact flash. It is expected to sell for an affordable $279.

SC-2100 Offers a Six Element Glass Lens, 1.8" Color LCD and 2x Digital Zoom to Capture Vivid Pictures at an Affordable Price

MILPITAS, Calif., Feb. 9 /PRNewswire/ -- SiPix, Inc., The Digital Imaging Appliance Company, today announced the SiPix SC-2100, 2.1 Mega Pixel camera. SiPix will debut the new consumer-friendly digital camera at the PMA Conference and Tradeshow in Orlando, Florida, February 11-14, 2001, booth #825. The SC-2100 is due to begin shipping later this month at a suggested retail price of $279.

The SC-2100 features auto focus, a six element glass lens, 1.8`` color LCD and 2x digital zoom, and a continuous shot mode that allows users to take up to four shoots in rapid succession. Auto exposure is standard, but users can choose to use a manual compensation adjustment to fine-tune images to their liking. Manual adjustments can also be made to white balance and sharpness.

With the included 8MB CompactFlash Card, users can take six 1600 x 1200 dpi ``Superfine'' images, 31 1600 x 1200 dpi images in the ``Fine'' high compression mode, or 64 images in ``Economy'' mode. Users can switch modes at any time.

Michelle Lampmann, market research analyst, digital photography trends at InfoTrends Research Group said, ``With the introduction of 2.1 million pixel cameras priced under $300, digital cameras have reached a price/performance level that appeals to consumers' expectations for quality and value. SiPix recognized this and is producing products for what is expected to be the fastest growing segment of the point & shoot digital camera market this year.''

Support, Pricing and Warranty

The SC-2100 will include an 8MB CompactFlash card, AC power adapter, USB cable, video cable, camera strap, 4 AA alkaline batteries, owner's manual, and a CD-ROM containing MGI's PhotoSuite III SE and the TWAIN driver. Suggested retail price is $279.

The camera is backed by a one-year warranty and toll free technical support offered for one year from purchase. The toll free technical support number is 866-888-1678, and is available Monday through Friday, 8 a.m. to 6 p.m. Pacific Time and on Saturday from 9 a.m. to 5 p.m. Pacific Time. Lifetime technical support is available at no additional charge at 408-719-5076 with the same hours as above.