Fujifilm has also announced an addition to its A series of budget compact cameras. The A170 is based around a 10MP sensor, 3x (32-96mm equiv) zoom lens and a 2.7 inch LCD. There are 16 scene modes, Auto Scene Recognition and a Panorama mode.

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Press Release:

Get a Bigger Picture for a Smaller Price: the Fujifilm A170

22 July 2009: Fujifilm are proud to announce the launch of the new “A” Series compact camera: the A170. This model is a welcome addition to the extremely popular A-series range of easy-to-use, high quality yet cost-conscious compact cameras.

Just because this camera is affordable, it doesn’t mean that compromises have been made on functionality or quality. As with other A series models, the cameras is packed full of the technology you need to take a good picture.  The 10 megapixel sensor on the A170 produces bright, detailed pictures of extraordinary high resolution and clarity.

The A170 performs well in low light and can shoot at up to ISO 1600.  So if it’s dull and dark, the smiles on your friends and families’ faces will still dazzle!

Fantastic Good Looks
Remarkably thin at 21.9 mm, the new 10 megapixel model is available with a high gloss-double coated veneer finish to give this model outstanding good looks.

Panorama Mode
It is often difficult to capture the full beauty of a sweeping landscape or a picture of a large group of people, at a wedding for example. Now in the A170 you can easily create impressive panoramic photos. Panorama Mode captures and combines up to three consecutive shots seamlessly, making one large panoramic shot.

Automatic Scene Recognition
To make taking great images as easy as possible, the A170 has Scene Recognition AUTO, which cleverly detects a scene without needing to pre-select the mode on the camera. Fujifilm has developed proprietary technology which intelligently identifies and recognises 6 different scenes – Portrait, Landscape, Macro, Backlit Portrait, Night and Night Portrait. 

Once the scene in the frame has been detected, the camera will optimise the settings to capture the most stunning photo of your chosen subject. Portrait Mode works in conjunction with Face Detection technology to get the best possible portraits.

Picture Stabilisation Mode
Also featuring Fujifilm’s Anti-Blur Mode, the A-series camera will allow you to wave goodbye to blurry pictures; this technology will produce pin-sharp pictures, time after time.

Power is Easy
Remembering to charge your batteries need never be a problem with this camera. Operating on two standard AA batteries, this camera has exceptional low power consumption, so no excuse to miss a shot.

Features at a glance:

  • A170: 10 Megapixels
  • 3x optical zoom
  • 2.7” LCD screen
  • Maximum sensitivity up to ISO 1600
  • Scene Recognition AUTO
  • Portrait, Landscape, Macro, Backlit Portrait, Night and Night Portrait
  • Face Detection technology
  • Picture Stabilization Mode
  • Movie Mode with zoom and sound. (Digital zoom)
  • 21.9 mm thin

Fujifilm A170 specifications


• 1/2.3 " Type CCD
• 10.2 million effective pixels

Image sizes

• 3664 x 2748
• 3664x 2442
• 2592 x 1944
• 2048 x 1536
• 1600 x 1200
• 640 x 480

Movie clips • 640 x 480 pixels, 320 x 240 pixels, 30 frames/sec. with mono sound
File formats • Still image : JPEG (Exif Ver. 2.2 )/ DPOF-compatible)
• Movie : AVI (Motion JPEG )

• Fujinon 3x Optical zoom lens
• F 2.9 - F5.2
• f=5.7mm – 18.9mm
• 32-96mm equiv.

Image stabilization No
Digital zoom Approx. 5.7x

Auto Focus

AF area modes • Centre
AF assist lamp Yes
Focus distance • Normal: Approx. 60cm/2.0 ft to infinity
• Macro: Approx. 10cm/3.9 in to 70cm/2.3ft
Metering TTL 256-zones metering
ISO sensitivity

• Auto
• ISO 100
• ISO 200
• ISO 400
• ISO 800
• ISO 1600
(Standard Output Sensitivity)

Shuttter speed

8 sec. to 1/1400 sec

Aperture F2.9 - F5.2
Exposure Modes • Programmed AE
• Scene
• Movie
Scene modes

• Portrait
• Landscape
• Sport
• Night
• Fireworks
• Sunset
• Snow
• Beach
• Museum
• Party
• Flower
• Text
• Baby
• Anti-blur
• Natural light
• Panorama

White balance

• Automatic scene recognition
• Preset (Fine, Shade, Fluorescent light (Daylight), Fluorescent light (Warm White), Fluorescent light (Cool White), Incandescent light)

Self timer Approx. 10 sec./ 2 sec. delay
Continuous shooting • Top-3
Flash • Auto flash
• Effective range: (ISO AUTO):
Wide-angle: approx. 0.6m / 2ft  to  3.5 m /11.5ft
Telephoto : approx. 0.6m/2ft to 2.0m/6.6 ft
Macro : approx. 0.3m/1.0 ft to 0.8m/2.6 ft
LCD monitor

• 2.7-inch
• approx. 230,0000 pixels
• Amorphous silicon TFT colours LCD monitor
• approx. 96% coverage

Digital input/output • USB 2.0 High Speed
Video output

NTSC / PAL selectable

Storage • 10 MBInternal memory
• SD / SDHC memory card
Power AA alkaline batteries(included)
Weight (no batt) Approx. 120g
Dimensions 93 (W) x 60 (H) x 27 (D) mm
3.6 (W) x 2.4 (H) x 1.1(D) in.