Electronics manufacturer BenQ has added some credence to its cameras by attaching a Pentax Super Multi-Coated (SMC) lens to them. The first two cameras to benefit from the partnership with Pentax are the E510 and E520, both five megapixels. The SMC system, which was developed in 1971, is suppoed to effectively eliminate surface reflection and flares and deliver sharper and clearer images. Both cameras feature BenQ's proprietary Senseye Technology which is supposed to greatly enhance color performance while significantly reducing image noise.

We are waiting on spec for the E520.

Press Release:

BenQ digital cameras to use Pentax SMC camera lens

BenQ E520

EUROPE, 20 th of July, 2005 – BenQ announces the use of Pentax’s Super-Multi Coating (SMC) camera lens in its new BenQ digital cameras. The new BenQ E510 and E520 cameras will feature Pentax’s SMC system providing transparency above 99.8% and superior image-formation performance.

“Within a decade of its inception, digital cameras have transformed from simple shooting devices into an indispensable digital product for all consumers. Our partnership with Pentax marks an important step for digital camera users,” expressed Peter Chen, BenQ Vice-President and General Manager of Digital Media Business Group, “BenQ will combine the strengths of our imaging technology with Pentax’s high-quality lenses to provide consumers the very best digital imaging solution.” We will continue co-operate with Pentax with our entire upcoming model in the future.

BenQ adopts Pentax SMC lens to deliver exceptional image quality
Pentax first introduced the Super-Multi Coating (SMC) system in 1971. During the process of its development, Pentax SMC has gained the favor of numerous eminent camera brands which have all adopted the SMC system.

The SMC system effectively eliminates surface reflection and flares occurring when light passes through the lens by applying a multi-layer coating system to its lenses enabling its lens to deliver clear, high contrast images. The SMC lens that BenQ has adopted has a transparency of above 99.8%, with superior image-formation performance which produces images with pristine clarity, superb contrast and vivid image formation. In addition, the SMC lens also incorporates an extra-low dispersion (ED) glass lens element and two aspherical lens elements for true-to-life image reproduction and overall size reduction. The adoption of Pentax’s SMC lens allows BenQ’s DC image performance to rival other competitors, delivering excellent images and true-to-life photos.

BenQ’s innovative image processing technology improves the quality of images
Apart from its core components – camera lens; CCD sensor, image processor and LCD monitor, BenQ digital camera’s greatest strength lie in its image processing technology.

BenQ digital cameras feature BenQ’s proprietary Senseye Technology which greatly enhances color performance while significantly reducing image noise. Senseye Technology provides vivid color performance.

In camera tests hosted by a worldwide accredited camera website, BenQ’s image processing technology outshone other competitors in terms of image noise reduction, speed and battery life. The BenQ DC E510 for example, features a high-precision battery regulating chip which extends battery life.

BenQ E510 specifications


5 million effective pixels

Image sizes • 2848 x 2136 (6M interpolated)
• 2560 x 1920
• 2048 x 1536
• 1600 x 1200
• 1280 x 960
Movie clips 320 x 240 @ 30 fps
File formats

• Still: JPEG
• Movie: ASF

Lens • 3x optical zoom
• F 2.6/ 4.8
Digital zoom Up to 4x
Focus distance • Normal: 30cm - infinity
• Macro: 6cm
• Telemacro:
ISO sensitivity • Auto
• ISO 100
• ISO 200
• ISO 400
Exposure compensation • +/- 2 EV
• 0.3 EV steps
Shutter speed 2 - 1/2000 sec
White balance • Auto
• Cloudy
• Daylight
• Tungsten
• Fluorescent
Self timer 2 or 10 secs
Flash • Built-in
• Modes: Auto, on, off, red-eye reduction, slow sync
• Range: 0.8 m - 2 m
Viewfinder None
LCD monitor • 2" TFT LCD
• 153k pixels
Connectivity • USB
• AV out
Print compliance • PictBridge
Storage • SD card
• 16 MB built-in memory
Power • Lithium ion battery
• Charger optional
Weight (no batt) 150 g (x oz)
Dimensions 94 x 58 x 28 mm (Ai x Bi x Ci in)