Fuji today announced their latest in a now vast range of digital cameras, the budget MX-1200 aimed squarely at the $300 price level. It's a 1.3 megapixel, 38mm fixed lens, SmartMedia digicam with tiny proportions and light weight.


  • 1.3 Megapixel CCD (1280 x 960)
  • ISO 125 equiv.
  • Fixed lens (38mm as 35mm equiv.)
  • Macro focus of 3.9"
  • SmartMedia storage (4MB included)
  • Power: four AA batteries
  • 1.6" LCD
  • Optical viewfinder
  • Dimensions: 4.3" (w) x 3.0" (h) x 1.3" (d)
  • Weight: 7.1 oz
  • Suggested retail price: $299

Here's the full Fuji press release:

Continuing to offer the broadest range of cameras in consumer digital imaging, Fuji Photo Film U.S.A., Inc. today unveiled its latest entry in the sub-$300 category, the MX-1200 Digital Camera.

Designed with the digital imaging beginner in mind, the easy-to-use MX-1200 sports a 1.3 million-pixel CCD, recording images with brilliant color and detail at resolutions as high as 1280 x 960 pixels. With a comparable 125 ISO speed, the MX-1200 boasts a 38mm, 35mm equivalent Fujinon lens with macro capabilities allowing close-ups from only 3.9-inches away.

The MX-1200 has a number of advantages over prior sub-$300 models, including a new, more accurate auto white balance and faster circuitry for quicker booting and less processing time between shots. To frame pictures, the camera is equipped with both a high-precision 1.6-inch color LCD monitor and optical viewfinder. With its built-in automatic flash and ultra-precise wide-range flash control, the MX-1200 is ideal for indoor and outdoor image capture and viewing. In addition, users can take continuous sequence shots; manually adjust the flash (normal, red-eye reduction, forced flash, suppressed flash, and slow sync for night scenes); change the white balance settings to accommodate the lighting situation; and select the exposure compensation to control brightness.

The Fujifilm MX-1200 also features automatic playback and a digital 2X telephoto mode, which allows users to zero in on areas within the picture, as well as resize the image. With the camera's multi-frame playback, nine images can be displayed, all at once, on the LCD.

. "With the introduction of the MX-1200, there's never been a better time for curious consumers to join in the excitement of digital photography," said Darin Pepple, Product Manager, Consumer Markets, Digital Imaging Division, Fuji Photo Film U.S.A., Inc. "A superb value, this starter model, with its megapixel resolution and quality image reproduction, is the perfect entry-level digital camera."

." The MX-1200 includes a 4MB SmartMedia(TM) removable storage card, which records up to 23 images at the highest resolution. The camera's SmartMedia(TM) card also affords users an easy and simple way to transfer their recorded images, without the need for a computer, to Fujifilm's NX-70 Digital Printer. At the press of a few buttons, the NX-70 produces album quality 3.3 x 5-inch color prints.

If a computer connection is desired, the MX-1200 is equipped with a serial port and is packaged with the necessary cable. For quicker image downloads, an optional image memory card reader (SM-R1) transfers files through a computer's USB port. Other data transfer hardware, such as floppy disk and PC card adapters, are also available.

The MX-1200 uses four AA-size alkaline batteries that can take up to 250 shots when the liquid crystal display is turned off, and 100 shots when it is turned on. It comes bundled with Adobe(R) Photo Deluxe Home Edition 3.0 image editing software.

The MX-1200 weighs 7.1 ounces and features dimensions of 4.3" (w) x 3.0" (h) x 1.3" (d). It will carry a suggested retail price of $299 when it becomes available to consumers in October.