Olympus PEN E-PL7 compact mirrorless camera announced
Olympus has announced the PEN E-PL7, refreshing its entry-level mirrorless line. It offers a 16MP CMOS sensor, 3-axis image stabilization system borrowed from the OM-D E-M10, 8 fps continuous shooting and built-in Wi-Fi. Not forgetting the self-portrait-obsessed masses, the E-PL7 provides an articulated 3" touch LCD, capable of flipping downward by 180°. Along with the E-PL7, Olympus has also announced an update to its OI.Share app as well as a black version of its M.Zuiko 12mm F2.0 prime.
The OI.Share update brings the ability to control Live Bulb exposure via mobile device. Drive mode can now be changed from the app, and movie recording can also be initiated.
The Olympus PEN E-PL7 will be available in September. Body-only it will cost $599.99; with the M.Zuiko Digital 14-42mm f3.5-5.6 II R kit zoom it will cost $699.99. The black 12mm F2.0 prime is priced at $799.99 - the same as its silver equivalent.
THE NEW SMART: OLYMPUS PEN E-PL7® FLIPS THE SELFIE REVOLUTION 180 DEGREES
Capture, Connect and Create: 180-Degree Downward Flip LCD, Easy Self Portrait Mode and Advanced Performance in an Interchangeable Lens Camera for the Smart Phone User
CENTER VALLEY, Pa., August 28, 2014 — Olympus makes it easier than ever to shoot and share your stories in brilliant detail with the new PEN E-PL7®, an interchangeable-lens camera in a portable, compact and lightweight body, with a premium design. Featuring a new 180-degree downward flip touch LCD, Selfie-dedicated mode and built-in Wi-Fi®, combined with the enhanced Olympus Image Share app (OI.Share™), the PEN E-PL7 gives users the power to easily upload and share images instantly using their mobile devices.
Outstanding Image Quality
The Olympus PEN E-PL7 features much of the same technology as Olympus’s award-winning OM-D® line of cameras for a level of performance that rivals that of high-end interchangeable-lens cameras. The TruePic VII image processor combines with a 16.05 megapixel Live MOS sensor and M.ZUIKO® lenses to deliver beautiful image quality with high resolution, superior color reproduction and high sensitivity, all in a portable, compact and lightweight body, with the same high-level design and build quality of the PEN flagship, the E-P5.
The in-body 3-axis VCM image stabilization system is derived from the Olympus OM-D E-M10®. This powerful technology compensates for horizontal and vertical angular shifts (yam and pitch) as well as camera shake along the optical axis (roll) which is especially common in one-handed shooting scenarios. With the in-body image stabilization mechanism, camera shake can be prevented with any lens, allowing users to take beautiful, dynamic images, all the time.
The on-board FAST AF is Olympus’s fastest-ever AF system and uses 81 points that cover the whole image. Small AF Target and Super Spot AF modes make it possible to zoom in and focus accurately on small sections of the frame. The E-PL7 is also capable of capturing high-speed action with 8fps sequential shooting, the fast processor supports continuous capture of up to 20 RAW frames or an unlimited number of JPEG frames, and the Continuous Auto Focus with Tracking mode accurately tracks and captures moving subject as fast as 3.5 fps.
One-Touch Self Portraits
The 3-inch, 1.04 million-dot high-definition touch LCD monitor automatically turns into a mirror display and activates into its "Selfie Mode" when tilted downward in the 180-degree position, perfect for one-touch selfies. The shutter-release button appears on the screen so subjects can frame the image appropriately, shooting one second after the button is touched, and capturing beautiful selfies that could not have been captured with a smart phone alone. Selfie interval shooting provides a fun way to capture images with a custom self-timer switching button that defaults to deliver three shots at one second intervals, giving subjects time to strike different poses. When an electronic zoom lens is attached, the zoom automatically adjusts to the wide-angle position so that the user can quickly take their shot, incorporating the background as well.
The E-PL7’s built-in flash helps users take beautiful selfies against nighttime backgrounds, and e-Portrait can be activated with a single touch for more beautiful skin textures. iAuto has also been enhanced with selfies in mind: Portrait settings have been added to common scene modes to automatically detect 42 types of scenes to match the subject and optimize for the ideal image.
Easy Smart Phone Connection
The Olympus PEN E-PL7 includes built-in Wi-Fi, and connecting to a smart phone is simple. Using the Olympus Image Share app, along with a smart phone, and quickly scanning the QR code displayed on the camera’s LCD, the smart phone syncs with the Wi-Fi network created by the camera. OI.Share shooting functions have evolved, making it possible to easily operate the custom self-timer for sequential and selfie interval shooting. Live View can be displayed on the smart phone, and the camera can be controlled by touching the smart phone display as if it were the camera itself, then users can send selected images to their smart device for immediate sharing on social media sites.
Expanded OI.Share Capability
OI.Share has been enhanced with a number of remote shooting functions to expand the use of a variety of selfie options. Settings for single, sequential high and sequential low switching button, as well as controls for the timer bar and interval shooting, can all be easily accessed remotely on the user’s smart phone. A new movie button lets you quickly record a movie at customized settings, including customized time length for each movie clip. Live Bulb has been added to OI.Share, allowing users the ability to control and monitor the bulb photography process on a smart phone while the shutter is released. Images can also be geotagged through the OI.Share App, giving users a record of all of their adventures.
The PEN E-PL7 is equipped with several new creative features, including two new Art Filters. The "Vintage" art filter transfers everyday images into a photo that looks to have withstood the test of time, and "Partial Color" enables users to utilize an intuitive color ring to leave certain colors in an image while other colors are converted to monochrome to emphasize specific parts of a photo or subjects (18 colors are available). "Shade Effect" is a new art effect that adds bands of shadows on the left and right, or top and bottom of the image. Photo Story has also been expanded to include Layout mode for a photo-album-style arrangement. "Panning" is a new scene mode that matches the E-PL7’s movement to the subjects so users can track it for the optimal panning effect. And finally, a new movie effect, "Old Film Effect," records video to look like old movies shot on film by adding noise, scratches and dust effects.
For photographers who prefer composing their shots using an eyepiece, the E-PL7 is compatible with the optional high-definition VF-4 viewfinder that provides an impressive 1.48X magnification, a 2.36 million-dot LCD, eye-detect to turn it on at the right time, and intuitive functionality that enables real-time viewing of shooting conditions.
New Micro Four Thirds® Lens and Accessories
Olympus is also introducing a black version of its popular M.ZUIKO DIGITAL 12mm F2.0 lens. This high-speed, single-focal-length, wide-angle lens, which was previously only available in silver, is ideal for shooting high-quality, dramatic landscapes and street scenes in low-light conditions. It has a beautiful full-metal body and a snap ring that enables photographers to pan focus with a distance indicator.
A genuine leather body jacket made especially for the OLYMPUS PEN E-PL7, the CS-45B, will also cover the camera's grip. In addition to the utility of protecting the camera body from damage, it also offers a robust feel, thanks to the luxuriousness and craftsmanship that comes with the use of genuine leather. The jacket is available in light brown, brown, and black, and matches the new Genuine Leather Lens Cover LS-60.5GL (compatible with the M.Zuiko 14-42mm f3.5-5.6 EZ lens) and is a great complement to the Genuine Leather Neck Strap CSS-S109LLII, which is already available. The special snap buttons are used to attach the jacket to the body, making the jacket smooth and easy to remove. The jacket can also be quickly removed when you want to use a tripod or insert or remove batteries or an SD card. You can also take selfies even with the jacket attached.
A waterproofing case optimized for the OLYMPUS PEN E-PL7, the PT-EP12, rated to handle water pressure down to 45m. works with the M.Zuiko Digital ED 14-42mm f3.5-5.6 EZ, M.Zuiko Digital ED 12mm f2.0, M.Zuiko Digital 17mm f1.8, M.Zuiko Digital 25mm f1.8, and M.Zuiko Digital 45mm f1.8.
Compatible with the external flash bundled with the E-PL7, you'll be ready for underwater photography with the PT-EP12. You can also now switch to underwater mode using the arrow pad, allowing you to concentrate on taking photos stress-free even underwater. An even greater variety of underwater photos can be taken if you use the Underwater Macro Converter PTMC-01 or the Underwater Wide Converter PTWC-01, both of which can be attached directly. A brand new dedicated underwater flash, the UFL-3, operates with high-performance, is compact and reaches a guide number of GN22. With a charging time of approximately two seconds, this flash is pressure resistant to water at a depth of 75m. It’s compatible with the wireless flash controller and is bundled with a dedicated diffuser. This is a next-generation all-in-one underwater photography system that condenses all of the options needed for underwater shooting in a compact body.
A new lithium-ion battery BLS-50 with increased capacity, from 1150 mAh (BLS-5) to 1210 mAh (BLS-50), replaces the BLS-5. The BLS-50 is the same shape as the BLS-5 and can be used in Olympus models that support it.
U.S. Pricing and Availability
The Olympus PEN E-PL7 will be available in late September 2014 in the following configurations:
Estimated Street Price
$699.99 Body in Black or Silver with M.ZUIKO DIGITAL 14-42mm f3.5-5.6 II R lens
$599.99 Body only in Black or Silver
$799.99 M.ZUIKO DIGITAL 12mm f2.0 lens in Black
$59.99 Body Jacket (Available in October)
$44.99 Leather Lens Jacket (Available in October)
$749.99 PT-EP12 Underwater Housing (Available in October)
$499.99 UFL-3 Underwater Flash (Available in October)
|MSRP||$599 (body only), $699 (with 12-42mm F3.5-5.6 II R lens)|
|Body type||Rangefinder-style mirrorless|
|Max resolution||4608 x 3456|
|Other resolutions||3200 x 2400, 1280 x 960|
|Image ratio w:h||1:1, 4:3, 3:2, 16:9|
|Effective pixels||16 megapixels|
|Sensor photo detectors||17 megapixels|
|Sensor size||Four Thirds (17.3 x 13 mm)|
|Color space||sRGB, AdobeRGB|
|Color filter array||Primary color filter|
|ISO||Auto, 200 - 25600|
|Boosted ISO (minimum)||100|
|White balance presets||7|
|Custom white balance||Yes (4 slots)|
|Image stabilization notes||3.5 stops|
|JPEG quality levels||Super fine, fine, normal, basic)|
|Optics & Focus|
|Autofocus assist lamp||Yes|
|Number of focus points||81|
|Lens mount||Micro Four Thirds|
|Focal length multiplier||2×|
|Screen / viewfinder|
|Minimum shutter speed||60 sec|
|Maximum shutter speed||1/4000 sec|
|Built-in flash||No (small external flash included)|
|External flash||Yes (GN7 @ ISO 100)|
|Flash X sync speed||1/250 sec|
|Continuous drive||8.0 fps|
|Self-timer||Yes (2 or 12 sec, custom)|
|Exposure compensation||±5 (at 1/3 EV, 1/2 EV, 1 EV steps)|
|AE Bracketing||±5 (2, 3, 5, 7 frames at 1/3 EV, 2/3 EV, 1 EV steps)|
|WB Bracketing||Yes (3 frames in 2/4/6 stops in A-B/G-M axis)|
|Resolutions||1920 x 1080 (30p), 1280 x 720 (30p), 640 x 480 (30 fps)|
|Format||H.264, Motion JPEG|
|Storage types||SD/SDHC/SDXC card|
|USB||USB 2.0 (480 Mbit/sec)|
|Remote control||Yes (wired or via smartphone)|
|Battery description||BLS-50 lithium-ion battery & charger|
|Battery Life (CIPA)||350|
|Weight (inc. batteries)||357 g (0.79 lb / 12.59 oz)|
|Dimensions||115 x 67 x 38 mm (4.53 x 2.64 x 1.5″)|
Jul 14, 2017
Jan 27, 2016
Jul 12, 2017
Jul 10, 2017
A close look at the EOS 6D II's Raw files suggest its dynamic range has taken a significant step backwards compared with the company's recent DSLRs. We look at how much difference this might make for your photos.
With a full-production review unit in our hands, we've got over 100 production samples from the new Canon EOS 6D Mark II to share.
Need a break from your day? Kick back and watch the making of a somewhat unconventional mojito filmed on Canon's new EOS 6D Mark II.
The Bonfoton Camera Obscura Room Lens can turn any room into a camera obscura, projecting the view from your window onto the walls of your room.
Adobe just released version 2015.12 of Lightroom CC, adding support for several new cameras and lenses, and baking in several important bug fixes while they were at it.
In this interview, Chiara Marinai, photo editor for VanityFair.com, explains exactly what she looks for in new photographers and photo submissions. Take notes.
Massive corporation P&G is being sued by a Cincinnati photographer for serious copyright violations. If the courts rules against P&G, the company could pay as much as $75 million in damages.
Snapchat's camera-equipped 'Spectacles' aren't so difficult to get anymore. You can now pick up a pair through Amazon for $130.
A group of thieves has made away with tens of thousands in camera gear through a carefully orchestrated scam through Venmo and Facebook Marketplace.
A portrait lens from 1910 might be coming back to life if two photographers from Germany succeed in a new Kickstarter project—the latest development in the craze to remake vintage optics.
The updated version of Google Glass is called the Enterprise Edition and, as the name suggests, it's not meant for personal use.
Charles Ommanney was once a photographer for presidents George W. Bush and Barack Obama, now he's working for Facebook CEO Mark Zuckerberg.
Image compression software JPEGmini Pro was just updated to handle files up to 128MB. They're calling it "The 1 Feature Hasselblad Owners
Apple was just granted a patent for a camera system that prods, coaxes and manipulates users into taking better group and solo selfies.
The Canon EOS 6D Mark II is a better camera than its predecessor, but how much better? Should you buy one?
The winners of the 2017 Magnum and LensCulture Photography Awards have been announced. Here are the six photographers who took home the top prize in their respective categories.
A NASA study has confirmed what your ears have been telling you: people HATE drone noise. In fact, it was ranked more annoying than that of "any ground vehicle."
This floating bird video isn't edited in post-production. It's the result of the birds wing flap matching the camera's 20fps frame rate.
Adobe released a major update to Lightroom Mobile for both iOS and Android users today.
Could the future of photo and video storage be... alive? Scientists at Harvard have managed to encode a GIF of a galloping horse into a live sample of E. coli.
Recently appointed Photokina manager Christoph Menke has provided some background on the decision to try out an annual schedule and other changes in a Q&A session.
Japan's space agency has released an adorable floating drone ball on the International Space Station, and for the first time ever we get to see what's it's been recording.
Outraged about the latest photo theft scandal? Great. PhotoShelter founder Allen Murabayashi suggests you put that frustration to good use and register your damn copyright.
The Canon Selphy CP1300 is an update to the Selphy CP1200 and comes with a larger 3.2" tiltable LCD display, an improved user interface, and some neat new features.
MyGearVault, the all-in-one app for tracking, organizing, and protecting your photography gear created by Jared Polin, is now available on Android.
Japanese paper artist Kamihasami has recreated the Olympus OM-D E-M5, a few lenses, and several accessories using nothing but paper and paste.
Could Sigma's new 14mm F1.8 DG HSM Art lens become the new standard for shooting the night sky? Our resident astrophotographer, José Francisco Salgado, took it on assignment and tells us what he discovered.
The Sigma 14mm F1.8 is a fast, wide lens that holds particular appeal for astrophotographers. We sent it to Badlands National Park in South Dakota to get some dark sky photos.
In this video, photographer Manny Ortiz shares his top five reasons for choosing a Dell XPS 15 over a MacBook Pro for his photo and video editing needs.
The new PocketWizard MultiMAX ll offers a total of 52 channels including 20 dedicated to ControlTL devices, as well as improved features for time-lapse and sequential triggering.