Sony NEX-C3 announced and previewed
Sony has added the NEX-C3 to its range of mirrorless interchangeable lens cameras. The C3 features the same 16.2MP seen in the SLT A35, again promising improved battery life. The latest model is directly aimed at offering a compact-camera-like experience to users looking to upgrade to a large-sensor camera. It also features the 'Picture Effects' processing filters that will be available to NEX-3 and NEX-5 owners as a firmware update. The NEX-C3 will be available as a kit with the 18-55mm E-mount lens for around $649 or $599 with the 16mm F2.8 lens. A more powerful external flashgun for the NEX system is also being announced. The HVL-F20S has a guide number of 20 (m, 50mm/ISO 100) and will be available from October at around $150. We've had the chance to prepare a hands-on preview of the NEX-C3, including a samples gallery.
Sony Introduces World's Smallest, Lightest Interchangeable Lens Camera with APS-C Sized Sensor
SAN DIEGO, June 8, 2011 – Sony’s new α NEX-C3 is the world’s smallest, lightest interchangeable lens camera with an APS-C sized sensor. Offered in a range of stylish colors, the NEX-C3 brings the promise of DSLR-quality photography to the millions of consumers looking to take professional-looking photos without the size and bulk of traditional DSLR cameras.
The NEX-C3 features an attractive new body design that combines a satisfyingly solid metal top casing with an easy-to-use streamlined grip shape. Reducing the size of its internal circuitry visibly shrinks the camera’s size and achieves a body weight of just 225g (approximately 8 ounces) – nearly six percent lighter than its predecessor, the NEX-3 camera. Image quality, functionality and usability of the NEX-C3 camera also surpass that of the NEX-3 model.
The resolution of the camera’s large Exmor APS HD CMOS sensor is boosted to 16.2 effective megapixels, capturing stills and 720p HD video with breath-taking clarity. The large, DSLR-sized sensor also lets users produce pro-quality background defocus effects, whether shooting HD video or stills.
“Building on the success of last year’s α NEX launch, the new NEX-C3 model takes the idea of ‘small camera body, SLR-quality photos’ to a whole new level,” said Kristen Elder, director of the alpha digital imaging business at Sony. “This camera’s brand new, large CMOS sensor and user-friendly interface will allow all photographers, regardless of experience level, to produce unique, custom-styled photographs. The NEX-C3 is a perfect combination of design, performance and creativity that fits a wide range of activities and shooting styles.”
The intuitive new Photo Creativity interface on the NEX-C3 camera puts sophisticated controls within easy reach, whether users are shooting stills or HD Video. Technical terms like ‘aperture’, ‘exposure value’ and ‘white balance’ are replaced with the friendlier and more intuitive ‘background defocus’, ‘brightness’ and ‘color’, allowing users to easily create custom-styled photographs. A traditional interface with Aperture/Shutter Priority, Manual and custom functions is always available for experienced users, along with highly customizable soft-keys for programming direct access to important controls.
With the NEX-C3 camera, users don’t need to dig into confusing menu options or guess their effect on a composition. They just need to turn the camera’s rear-mounted control wheel and instantly see the effect of their settings previewed on screen. Also, two or more different settings can be combined to create more sophisticated creative effects.
A new in-camera ‘Picture Effect’ setting lets users add extra impact to stills or HD video during shooting, without the worry of editing images afterwards. ‘Picture Effect’ options include Partial Color, Retro Photo, Pop Color, High Contrast Monochrome, Posterization, High-key and Toy Camera. There’s also a ‘Soft Skin’ effect that removes wrinkles and blemishes from portrait subjects.
Tilting for comfortable viewing at any angle, the high contrast 3-inch (measured diagonally) Xtra Fine LCD features TruBlack screen technology for high-contrast images with rich, deep blacks. This is an ideal way to compose shots and judge the effect of adjusting picture settings, even when viewing outdoors in bright sunlight.
The NEX-C3 works even harder to capture amazing images and HD video between battery charges. Improved energy efficiency boosts battery life to a generous 400 still shots per charge – a more than 20 percent increase from the both the NEX-5 and NEX-3 cameras.
Multi-Shot Imaging Technologies
Sony’s Advanced multi-shot technologies further broaden the possibilities of the NEX-C3 camera. 3D Sweep Panorama™ mode captures extra-wide images that can be viewed in 3D on a 3D television with compatible 3D glasses. Auto HDR “stacks” a high-speed burst of three successive exposures to capture extreme shadow and highlight details in a single frame. Similarly, Handheld Twilight and Anti-Motion Blur modes automatically combine six exposures to capture smooth, low-noise images. This avoids hand-blur and subject-blur when shooting in available light.
New E-mount 30mm Macro Lens and Other Compatible Accessories
The versatility of the α E-mount compact camera system grows with new style-matched accessories to expand shooting possibilities even further.
Joining the range of E-mount interchangeable lenses, the SEL30M35 is currently the world’s lightest life-size macro lens (approx 4.9 ounces) for interchangeable-lens cameras. This high-quality 30mm F3.5 macro lens features a 1:1 magnification ratio and minimum working distance of just 0.95 inches (2.4 cm), making it ideal for capturing detail-packed close-ups of small subjects like flowers and insects.
Despite its extremely compact size, the SEL30M35 employs one ED glass and three aspherical lens elements for excellent optical performance, with minimized aberration and very high edge-to-edge sharpness and contrast. It also offers smooth, quiet autofocus operation whether shooting stills or HD video. The macro lens is supplied with a matching lens hood.
Also available as an option, the new HVL-F20S is a style-matching flash that clips onto the Smart Accessory Terminal of NEX-C3 and other E-mount cameras. Powered directly by the camera, the flash requires no batteries, making it ultra-compact and light weight for travelling. With a generous GN20 (50mm, at ISO 100, m) flash power rating and adjustable head, it’s ideal for creating natural fill-in and bounce flash effects with portraits and everyday shooting subjects.
The expanded range of coordinating accessories features a new body case/lens jacket and a soft carrying case. The new camera is also compatible with Sony’s full line of SD memory cards, including the newest Class 10 versions, as well as the Memory Stick PRO-HG Duo HX series. Available in capacities up to 32 GB, both media enable higher read speeds for more stable and optimal performance by Sony hardware features such as high-speed burst shooting or HD movie shooting.
Firmware update for NEX-5, NEX-3
A firmware upgrade (Version 4) adds the new ‘Picture Effect’ function to existing NEX-5 and NEX-3 cameras. It also adds a Peaking function to assist with more precise manual focusing. This upgrade will be available June 20th and can be downloaded from: (www.esupport.sony.com).
Pricing and Availability
The new NEX-C3 ultra-compact digital camera will be available this August in silver, black and pink with an 18-55mm kit zoom lens (model SEL1855) and will cost about $650. It will also be offered in black only with a 16mm lens (model SEL16F28) for about $600.
The new SEL30M35 E-mount Macro lens will be available this October for about $250 and the HVL-F20S flash will be available this August for about $150.
The camera kits, macro lens and new flash will all be sold at Sony retail stores (www.sonystyle.com) and other authorized dealers nationwide.
Aug 22, 2011
Aug 22, 2011
Jun 3, 2014
Jun 3, 2014
QuickStories is integrated into the latest version of the GoPro app and automatically creates 'stories' using the video clips you've shot during a day.
Journalists photographing a protest in the US Capitol building claim they were told by Capitol Police to delete photos and videos of arrests.
The Meizu Pro 7 Plus secondary display can be used for music playback, date and weather-related information, or as viewfinder when taking selfies with the rear cameras.
Nikon is marking its 100th anniversary in many ways, including the creation of a new scholarship program for 'future visual creators' in the USA and Canada.
Take one Digital ELPH (or IXUS), rotate it vertically, add a fully articulating LCD and a lens with a camcorder-like focal length, and what do you get? Why, the Canon PowerShot TX1, of course. In this week's Throwback Thursday we revisit Canon's one-of-a-kind hybrid stills/video camera.
Just in case there was any doubt in your mind, here's the definitive video proof that yes, a $50,000 cinema camera beats the pants off a $50 camcorder in a side-by-side test.
Photographers who fly frequently in the US may want to finally invest in that TSA Pre-check status: in standard security lines, cameras and all other electronics larger than a smartphone will need to be placed in a separate bin for screening.
Images have appeared which claim to show Nikon's forthcoming D850 DSLR, the development of which was announced this week. If genuine, the pictures indicate that the D850 will offer illuminated controls and a tilting LCD screen, but no built-in flash.
To celebrate the Daguerreotype Achromat 2.9/64 lens' successful Kickstarter campaign, Lomography has announced a chrome-plated version of the lens in Nikon and Canon DSLR mounts.
Nikon just released four new firmware updates, adding features and fixing bugs in the D600, D610, D750 and the KeyMission 80.
It probably hasn't made your landscape photography bucket list just yet, but there's a good reason to visit Idaho. Here are 9 must-visit locations in this beautiful state.
Oops... Adobe accidentally leaked their unfinished Lightroom-powered cloud-based photo editor 'Project Nimbus' to some Creative Cloud users yesterday.
Storm chaser and award-winning photographer Mike Oblinski just released his latest time-lapse, and it is absolutely stunning.
Looking to level up your video capture capabilities without buying a whole new camera? Blackmagic's Video Assist 4K is well worth considering, despite a few flaws and its lack of 4K/60p support.
We're big fans of Fujifilm's fast-growing GFX system, and the GF 110mm F2 lens is no exception. Positioned as the system's classic portrait lens, its optics are just as impressive with non-human subjects as well.
Nikon turns 100 years old today, and the company is celebrating with a wacky music video, some tributes to its history, and a new vision presented by president Kazuo Ushida.
Phottix just released the Premio Parabolic Umbrellas series, replacing their Para-Pro line with a stronger, deeper and better made set of parabolic umbrellas.
The Moto Z2 is Motorola's first dual-camera smartphone and, compared to its predecessor, comes with a number of improvements and new camera features.
Researchers at Stanford have revealed a new '4D camera system' built for robots. The system is based on the same light field tech that allowed Lytro cameras to refocus images after they were taken.
If you want 'beautiful rendition' from your lenses, follow this simple rule: only buy classic low-element prime lenses with lead glass elements—everything else is junk.
In an interview with CNBC, Leica Chairman Andreas Kaufmann said he dreams of a 'true Leica phone,' and hinted at what's next for the Leica and Huawei partnership.
Wildlife and nature photographer Peter Mather tells the story behind this exceptional shot of a mama grizzly and her cub searching for salmon in Yukon, Canada.
Popular YouTube channel TastyTuts has put together this 33-video Beginner's Guide to Adobe Photoshop—a godsend for anybody who wants to learn Photoshop from scratch.
The long anticipated replacement for the popular Rode VideoMic Pro is almost ready for shipping. The price of the upgraded VideoMic Pro+ will be £290/$300 when it goes on sale in mid-August.
A new iOS app called Explorest wants to help you find new locations to shoot. It's limited to Singapore for now, but the app is packed full of useful location scouting features.
Nikon's D850 development announcement is extremely light on details, so we assembled a wish list of upgrades and features we'd love to see.
Nikon has announced the development of the long-awaited replacement to its full-frame D810: the D850. Nikon says that the D850 will build on the strengths of its predecessor and offer 'new technologies, features and performance enhancements.'
Lens manufacturer Voigtlander has introduced a 65mm F2 macro lens for Sony E-mount that it says "rates as one of the finest in the history of Voigtländer."
The UK released a preview of their upcoming drone safety regulations, and it looks like drone pilots will have to both register their device and pass safety awareness tests.
National Geographic photographer Bob Holmes talks about light, and why you need to learn how to 'see' and not just 'look' at your subject.