Pre-Photokina 2002: Toshiba has today announced the two megapixel PDR-2300 and the three megapixel PDR-3320. "The PDR-3320 ideally meets the needs of today's tech-savvy buyer with an unprecedented value proposition and a feature-rich, easy-to-use design," said Doug Freck, Vice President and General Manager, Toshiba Imaging Systems.

Press Release:

Toshiba Takes "Entry Level" Digital Photography To Next Level with PDR-2300 2.0 Megapixel Camera

With MSRP of $249, Consumer-friendly PDR-2300 Satisfies Growing Demand for Higher-Quality Digital Photography at Affordable Price, Features Built-in 8MB Memory, AVI Movie Mode and 3X Optical Zoom

IRVINE, CA, September 17, 2002 - Consumer electronics giant Toshiba is offering budget-conscious shoppers a gateway to the exciting world of digital photography with the new PDR-2300, an affordable, easy to use Two-Megapixel digital camera that represents a marked improvement for the "entry level" digital camera category.

Designed for users of conventional cameras who want to swap their film for pixels, as well as for current enthusiasts upgrading to today's friendlier, faster and better digital photography technologies, the Toshiba-brand PDR-2300 will be available at authorized retailers nationwide in October at an MSRP of $249.

According to Doug Freck, Vice President & General Manager, Toshiba Imaging Systems, with its unmatched value, performance and ease, the PDR-2300 re-energizes the state of the "entry level" digital camera: "Toshiba's strength in consumer electronics, whether it's a digital camera, a home theater system or a notebook computer, is based on an understanding that technology must be accessible, affordable and offer real-world functionality. Our new PRD-2300 does just that by offering a premier feature set at an aggressive price point, making it a better selection for the first time buyer."

The PDR-2300's wealth of high-end features include an all-glass, auto focus lens system with 3x optical zoom (equivalent to f=36-108mm on a 35mm camera), an AVI Movie Mode to produce videos up to 15 seconds in length, and a built-in flash with four modes. Additional features highly-valued by digital photographers are: a Real Image Type viewfinder with diopter adjustment for those with corrective eyewear, automatic and manual white balance settings, exposure compensation (±1.8 at 0.3EV), ISO sensitivity (100/200/400), plus a macro capability to approximately 3.5 inches.


As a matter of convenience, the PDR-2300 offers 8MB of internal memory, a first for a Toshiba camera. Depending on the compression mode selected (fine, normal, basic) and the resolution setting (1600x1200, 800x600) the camera's memory holds from 9 to 75 JPEG images. Photographers can either download the images straight from the internal memory using the camera's super-fast USB port or transfer select images "camera to card" onto a SecureDigital® (SD) memory card. The camera is equipped with an on-board SD card port and supports SD cards up to 256MB so users will never miss a shot.


First-time digital camera users will find the PDR-2300 is as easy to use as a standard point-and-shoot model. From its bright 1.6-inch color LCD for reviewing the camera's straightforward menus to the intuitive placement of its buttons and mode dial, every feature of the PDR-2300 stresses simplicity. The result is a camera that can be used straight-out-of-the box without a time-consuming learning curve.

As a photographer becomes more comfortable with the camera they'll feel empowered by the array of manual operations to adjust shutter speeds (1/10-1/800), select white balance (sun, shade, tungsten, fluorescent I and II), and control exposure as well as flash.

Camera-to-computer photo transfer is done via an included USB cable, while a video cable allows for viewing still images and video on a television. Also included is a comprehensive software suite from ACD Systems for picture management and editing. The PDR-2300 is compatible with a wide range of Macintosh and PC computers, including support for Windows 98, 2000, ME and XP, as well as Mac OS 9.2 or later.


Distinctive styling has long been a hallmark of Toshiba consumer electronics, and the PDR-2300 is no exception, boasting a striking metallic body and contemporary curves that provide the secure, ergonomic handling shutterbugs demand and the trendy good looks consumers want. This pocket-sized powerhouse measures a mere 4.3"W x 2.0"H x 2.7"D and weighs only 8.1 ounces without batteries.

Press Release:

New Toshiba PDR-3320 3.2 Megapixel Digital Camera Offers Consumers Best Value in Three-Megapixel Class

IRVINE, CA, September 17, 2002 - Toshiba Imaging Systems, a division of Toshiba American Information Systems, today introduced its new PDR-3320, a pocket-sized, full-featured 3.2 megapixel camera perfect for digital imaging enthusiasts demanding value, stylish design and dynamic, eye-catching photographs.

Building on Toshiba's award-winning PDR-M25 camera design, the new PDR-3320 features an impressive array of technologies to achieve superior picture taking, including an advanced 3.2 Megapixel CCD for high-resolution photos up to 2048 x 1536, an all-glass, aspherical 3X optical zoom lens (equivalent to a 38-114mm lens on a 35mm camera) with built-in macro capability, plus an optional mounting system for third-party filters or wide-angle lenses on the lens barrel.

"The PDR-3320 ideally meets the needs of today's tech-savvy buyer with an unprecedented value proposition and a feature-rich, easy-to-use design," said Doug Freck, Vice President and General Manager, Toshiba Imaging Systems.


As with all Toshiba digital cameras, the PDR-3320 is compatible with both PC and Mac computers and ships with a complete suite of customized software for each platform. It will hit retail selves in October with an MSRP of $329, just in time for holiday shopping. Key features of the PDR-3320 are:

  • A precision 2X digital telephoto that when used in conjunction with the 3X optical zoom assures great pictures from any distance (total 6X), whether it's a close-up, an action shot or a sweeping landscape.
  • The 1.5-inch high-resolution color LCD provides instant preview and review of photos. Playback options are a slide show or a nine-picture thumbnail function, plus a 3X digital playback-zoom so users can zero in on targeted areas within a picture.
  • Flexibility to save JPEG images at three compression levels (fine, normal and basic) and two resolutions (2048 x 1536, 1024 x 768). Depending on the compression and resolution selected for use with the included SmartMedia® 8MB card, up to 75 images can be recorded. To further increase storage capabilities, the PDR-M25 accepts SmartMedia card up to 128MB.
  • The built-in flash is effective to a distance of 8 feet, and features five modes: automatic, red-eye reduction, off, fill-in flash and slow synch, to meet the criteria of a broad range of lighting environments while enhancing user creativity.
  • To achieve professional-level performance plus offer unmatched ease-of-use, the PDR-3320 boasts fast and accurate auto focusing, auto white balance (with manual overrides), and intuitive navigation and default features that take the guesswork out of using a digital camera. For the ultimate in convenience and photographic results, the camera uses a programmed auto exposure (AE) mode that automatically selects the best aperture and shutter speed for any given scene.
  • Designed for users with active lifestyles, the high-grade, rugged body showcases the PDR-3320's digital attributes in a compact, easy to carry form factor. Ergonomic curves and contemporary center-lens styling are highlighted in the pocket-sized dimensions (4.1" x 2.6" x2.2"). The camera weighs a mere 8oz (w/o batteries).

The PDR-3320 camera ships with a 8MB SmartMedia® card, and features ACD Systems software to assure users have a comprehensive solution to downloading, editing, printing and e-mailing photos. Other accessories are a soft case, a wrist strap, a protective lens cap, an instruction manual on CD, a USB cable, a Video cable (PAL/NTSC), and 4x Alkaline AA batteries.