CES 2006: Kodak has announced today the latest addition to its Easyshare range of cameras, the C663. The 6.1 megapixel camera features a 2.5-inch LCD screen, 3x optical zoom and is the first to incorporate Kodak Perfect Touch Technology. This innovative feature creates better, brighter pictures by bringing out detail in shadows without affecting lighter areas.

Press Release:

New KODAK EASYSHARE C663 Zoom Digital Camera First to Incorporate Innovative KODAK PERFECT TOUCH Technology for Better, Brighter Pictures

Affordable 6.1 Megapixel Camera Combines Compact Design and Stunning Image Quality

LONDON, January 3 2006 - Building upon its popular consumer digital photography system, Eastman Kodak Company has introduced the EASYSHARE C663 zoom digital camera.

This model, with 6.1 megapixel resolution, a huge 2.5-inch LCD screen and a SCHNEIDER-KREUZNACH VARIOGON 3X optical zoom lens, is the first camera to incorporate proprietary KODAK PERFECT TOUCH Technology.

At the touch of a button, this innovative feature — previously available only on KODAK printers and kiosks, or via lab processing — creates better, brighter pictures by bringing out detail in shadows without affecting lighter areas. It’s ideal for underexposed pictures caused by shooting beyond the flash range or in adverse lighting conditions.

“Kodak is a digital photography leader, not only in ease-of-use, but also image quality,” said Carolyn Walsh, Product Sales Director Digital, Eastman Kodak Company. “The C663 model fits the needs of a broad range of people looking for a compact digital camera that delivers exceptional image quality, plus Kodak’s hallmark simplicity of operation. Our latest innovation — the addition of KODAK PERFECT TOUCH Technology to the camera itself — helps people take the best possible pictures, which they’ll be more apt to share and print.”

The KODAK EASYSHARE C663 camera (£179.99 RRP; available March 2006) uses the exclusive KODAK Colour Science image processing chip for phenomenal image quality with rich colour and accurate skin tones. Seventeen programmed scene modes (e.g., party, fireworks, children) and five colour modes (high, low and natural colour, sepia, and black & white) help capture the best shot with the least effort.

On-camera picture-enhancing features include cropping, auto picture rotation, digital red-eye reduction, and blurry picture alert. The model also integrates Kodak's Share button with its ‘favourites’ feature for storing multiple pictures in an on-camera digital photo album. Each picture can then be shared anytime on the camera’s high-resolution 2.5-inch indoor/outdoor LCD display. For capturing more than just still pictures, the camera also features high-quality (VGA) video capture, playback and video action print options.

Making the EASYSHARE System Connection

C-Series camera owners can quickly print KODAK 4 x 6-inch pictures at home with just one touch in as little as 60 seconds, using the KODAK EASYSHARE Printer Dock Plus Series 3. The Series 3 printer docks are the first to support the new IMAGELINK print system, working with latest EASYSHARE cameras and other manufacturers’ compatible cameras. The EASYSHARE printer docks also transfer pictures to a connected computer, and recharge-the cameras’ batteries. Pictures made from EASYSHARE printer docks are vibrant, borderless, waterproof, stain resistant, and will last a lifetime, under typical photo album display conditions.

The line of EASYSHARE printer docks makes printing truly one-touch simple, with no cables required between camera and printer. Their convenience, print speed, ease-of-use and phenomenal picture quality have resulted in overwhelming demand from picture takers worldwide, with the line having achieved the number one market position in the United States, Australia and the United Kingdom, according to The NPD Group and GfK.

The C-Series cameras include KODAK EASYSHARE software for WINDOWS and MACINTOSH systems, a part of the innovative, award-winning KODAK EASYSHARE digital photography system — consisting of cameras, snapshot printers, services, docks, software, inkjet and thermal photo papers, and accessories — makes taking, organising, sharing, and printing high quality digital pictures effortless. Further information on KODAK EASYSHARE products is available at www.kodak.co.uk