Pre-CES: Panasonic has announced the Lumix DMC-SZ7 and DMC-SZ1, two 10X 'style zoom' cameras. Both cameras feature 25-250mm equivalent stabilized zoom lenses, 3.0" automatically adjusting LCDs and USB charging. The SZ7 is built around a 14MP MOS sensor with 1080i60 video and has a 460k dot LCD, whereas the SZ1 features a 16MP CCD sensor that captures 720p30 and has a 230k dot LCD.

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Panasonic Lumix DMC-SZ7

New LUMIX SZ7 and SZ1 Digital Cameras Offer HD Video and 25mm Wide-Angle Lens in a Compact Body Designed to be Portable and Easy-To-Use

LAS VEGAS, NV (January 9, 2012) – Panasonic today introduced the new LUMIX SZ-Series of digital cameras, the LUMIX DMC-SZ7 and the LUMIX DMC-SZ1, which combine a powerful 10x optical zoom with a 25mm ultra-wide angle LEICA DC VARIO-ELMAR lens, in a slim and compact body, making it extremely portable and easy to carry.  The LUMIX SZ7 (14.1 megapixels) can also shoot full-High Definition, 1920 x 1080 60i videos and with Light Speed AF, it has a super-fast focus response time of approximately 0.1 second – making it easy to capture spontaneous must-have photos. The LUMIX SZ1 (16.1 megapixels) features 720p HD video recording capabilities, and both models are easy to use thanks to Panasonic’s popular iA (Intelligent Auto) mode which automatically chooses the best camera settings for natural, beautiful images.   

“As more and more people revert to their smartphones because of convenience to take spur-of-the-moment digital photos, Panasonic is introducing two digital cameras that are not only small and compact, but also offer high-end imaging features such as a wide-angle LEICA lens, extremely fast Auto Focus speeds, and High Definition video, giving the consumer outstanding image quality,” said David Briganti, Senior Product Manager, Imaging, Panasonic Consumer Marketing Company of North America. “Panasonic’s SZ7 and SZ1 are extremely compact in size, but offer features that are typically only available in much larger digital cameras, such as a 10x optical zoom, and with new features such as Panorama Shot and Miniature Effect, the SZ-Series is also fun to use.”

The LUMIX SZ7 and LUMIX SZ1 feature two new shooting modes – Miniature Effect and Panorama Shot.  In Miniature Effect mode, the peripherals are defocused while saturation and contrast is emphasized to make the picture like a diorama. Video recorded in Miniature Effect mode is played back in 10x fast-forwarding, making it comical and fun to watch*1. Panorama Shot makes it possible to shoot a horizontal or vertical panoramic image by taking consecutive shots and then overlaying the photos for the effect of a panoramic photo.   Furthermore, both the LUMIX SZ7 and LUMIX SZ1 feature Creative Retouch which includes six filters -Toy Effect, Soft Focus Dynamic Monochrome, Expressive, High Key and Retro, each of which give the photo a more artistic look.  Both models also feature an Auto Retouch function that adjusts contrast and brightness to give the photo a different look – all with a single press of the button. 

To help ensure the LUMIX SZ7 and SZ1 are easy to use, both digital cameras feature Panasonic’s popular iA (Intelligent Auto) mode. In iA mode, a suite of technologies are automatically engaged and the camera chooses the best setting based on the shooting environment. For instance, iA includes the new High Dynamic Range (on the SZ7 only), Intelligent Handheld Nightshot (on the SZ7 only) and Motion Deblur (on the SZ7 only) together with AF Tracking, Intelligent ISO Control, MEGA O.I.S., Face Recognition (on the SZ7 only)/Face Detection (on the SZ1 only), Intelligent Scene Selector and Intelligent Exposure.

Other features of the new LUMIX SZ-Series include:

  • 3.0-inch Intelligent LCD that automatically adjusts the backlight based on the environment’s lighting
  • The LUMIX SZ7 features a MOS sensor to support full-HD video, while the LUMIX SZ1 features a CCD sensor
  • USB power charging in addition to the conventional AC power supply
  • 3D Photo Mode allows the user to take 20 panning shots and then the camera automatically selects the two most suitable images – one for the right eye and one for the left eye – to synthesize a 3D composite.  Available on the LUMIX SZ7 only
  • Dedicated video record button which lets users instantly start recording a video without having to make any extra settings. Additionally, the full 10x optical zoom is available in video recording mode
  • High-quality stereo sound via Dolby® Digital Stereo Creator accompanies the realistic HD videos. The stereo zoom microphone comes with zoom noise reduction system, and the Wind Cut function helps to block noise from background wind

Pricing and 2012 availability will be announced approximately 30 days prior to shipping.  The LUMIX SZ7 will be available in black and the LUMIX SZ1 will be available in black, silver, red and blue.  For more information, and live coverage on January 10-11 from Panasonic at the 2012 International Consumer Electronics Show, please visit Plus, follow Panasonic’s CES activities on Twitter @PanasonicEvents and join the conversations.

*1 Sound will not be recorded with [MINIATURE EFFECT] in Creative Control Mode and approximately 1/10 of the time period is recorded. (If you record for 10 minutes, the resulting motion picture recording will be approximately 1 minute long)

Panasonic Lumix DMC-SZ1

Panasonic Lumic DMC-SZ7 and DMC-SZ1 Specfications

 Panasonic Lumix DMC-SZ7Panasonic Lumix DMC-SZ1
Body type
Body typeCompact
Max resolution4320 x 32404608 x 3456
Other resolutions4320 x 2880, 4320 x 2432, 3648 x 2736, 3232 x 3232, 2560 x 1920, 2048 x 1536, 640 x 4804608 x 3072, 4608 x 2592, 3648 x 2736, 3456 x 3456, 2560 x 1920, 2560 x 1920, 2048 x 1536, 2048 x 1536, 2048 x 1536, 2048 x 1536, 640 x 480
Image ratio w:h1:1, 4:3, 3:2, 16:9
Effective pixels14 megapixels16 megapixels
Sensor photo detectors15 megapixels17 megapixels
Sensor size1/2.33" (6.08 x 4.56 mm)
Sensor typeCMOSCCD
Color filter arrayPrimary Color filter
ISOAuto, Hi Auto (1600-6400), 100, 200, 400, 800, 1600
Boosted ISO (maximum)6400
White balance presets4
Custom white balanceYes (1)
Image stabilizationOptical
Uncompressed formatNo
JPEG quality levelsFine, Standard
File format
  • JPEG 2.3
  • 3D: MPO format
  • JPEG 2.3
Optics & Focus
Focal length (equiv.)25–250 mm
Optical zoom10×
Maximum apertureF3.1–5.9
  • Contrast Detect (sensor)
  • Multi-area
  • Center
  • Tracking
  • Single
  • Continuous
  • Face Detection
Autofocus assist lampYes
Digital zoomYes (4x)
Manual focusNo
Normal focus range50 cm (19.69)
Macro focus range4 cm (1.57)
Number of focus points23
Screen / viewfinder
Articulated LCDFixed
Screen size3
Screen dots460,000230,000
Touch screenNo
Screen typeTFT Color LCD
Live viewYes
Viewfinder typeNone
Photography features
Minimum shutter speed8 sec
Maximum shutter speed1/1600 sec
Exposure modes
  • Intelligent Auto
  • Scene
  • Miniature
  • 3D mode
  • Intelligent Auto
  • Scene
  • Miniature
Scene modes
  • Portrait
  • Soft Skin
  • Scenery
  • Panorama
  • Sports
  • Night Portrait
  • Night Scenery
  • Food
  • Baby1 (birthday only)
  • Baby2 (birthday only)
  • Pet(birthday only)
  • Sunset
  • High Sensitivity
  • Glass Through
  • Photo Frame
  • Portrait
  • Soft Skin
  • Scenery
  • Panorama
  • Sports
  • Night Portrait
  • Night Scenery
  • Food
  • Baby1
  • Baby2
  • Pet
  • Sunset
  • High Sensitivity
  • Glass Through
  • Photo Frame
Built-in flashYes
Flash range5.60 m
External flashNo
Flash modesAuto, On, Off, Red-Eye reduction
Continuous drive1.3 fps
Self-timerYes (2 or 10 sec)
Metering modes
  • Multi
Exposure compensation±2 (at 1/3 EV steps)
WB BracketingNo
Videography features
Resolutions1920 x 1080 (60, 30 fps), 1280 x 720 (60, 30fps), 640 x 480 (30 fps)1280 x 720 (30 fps), 640 x 480 (30 fps)
Storage typesSD/SDHC/SDXC, Internal
Storage included70 MB
USB USB 2.0 (480 Mbit/sec)
HDMIYes (mini)No
Remote controlNo
Environmentally sealedNo
BatteryBattery Pack
Battery descriptionLithium-Ion rechargeable battery & charger
Battery Life (CIPA)220250
Weight (inc. batteries)133 g (0.29 lb / 4.69 oz)131 g (0.29 lb / 4.62 oz)
Dimensions99 x 59 x 21 mm (3.9 x 2.32 x 0.83)
Other features
Orientation sensorYes
Timelapse recordingNo