Pre-CES 2011: Fujifilm has released the FinePix XP30, which it claims is world's first rugged compact with built-in GPS. Tougher than the previously released XP10, it is designed to be waterproof up to 5 meters, shockproof up to 1.5 meter and freezeproof to - 10 degrees. It features the same 2.7" LCD of the XP10, 5x optical zoom lens starting at a more useful 28mm and a 14Mp sensor compared to XP10's 12Mp CCD.

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Press Release:

FinePix XP30 with GPS – a world’s first for outdoor compacts

Fujifilm has raised the bar in the competitive outdoor compact camera sector by introducing the FinePix XP30; the world’s first water, shock, dust and freeze proof model featuring built-in GPS functionality.*

Continuing in the tradition set by the XP10 that it replaces, the FinePix XP30 offers a competitively-priced entry into the sector with a specification that will ensure outdoor-loving photographers or adventure sports enthusiasts are well catered for. In addition to GPS and its rugged build quality, the camera also features an impressive 5x, wide-angle, zoom lens, a 14 megapixel resolution and a healthy range of picture taking functions. With a FinePix XP30 in your rucksack, outdoor photographers will be able take their pictures to new heights without the steep price tag!

Pin-point your location, anywhere in the world
An increasing number of compact cameras feature GPS tagging, but only the FinePix XP30 features this type of functionality in a rugged, outdoor model. What’s more, the GPS features on the camera won’t only tell you where you are in the world; it offers additional functions that are essential for outdoor shooting and will make you wonder how you ever managed without them.

Locations can be displayed either as longitude and latitude coordinates, or by place name. The FinePix XP30 has an embedded list featuring around half a million places of interest across the globe. When a shot is taken, the image is tagged with location information, enabling you to quickly find shots of a place you’ve visited. Should users then want to create a photobook of a specific location they can do so using the Photobook Assist function where you can tag images then turn the pages of the book on the camera’s rear LCD.

But that’s not all. If you visit a location that you want to return to but can’t remember which way to go, the Photo Navigation mode is invaluable. Simply find a shot of the location and the FinePix XP30 will not only tell you how far it is from your current spot, it’ll show you the directions you’ll need to get there.

For those who want to re-trace their steps and map a route of their travels, the Route Logging function is certain to appeal. The FinePix XP30 stores your location data every 10 minutes** and, once you get home and the images are downloaded to a PC (through the MyFinePix Studio software included with your camera), a map of the route, along with the pictures you took along the way is created using Google Maps.

Proof that it’s ready for anything
The FinePix XP30 is ready for anything you can throw it. Thanks to the “4 x Proof protection system”, you’ll be able to keep taking pictures long after conventional cameras have packed in. With its designer riveted front panel and rounded body shape featuring a smart two-tone effect, the XP30 is:

  • Waterproof to 5 metres, making it perfect for underwater photography, for taking pictures in heavy rain or snow, or simply for running it under the tap when it gets dirty
  • Shockproof up to 1.5 metres, so it’ll handle being dropped or knocked around in a rucksack
  • Dust/Sandproof, enabling you to take it to the beach without having to worry about the sand getting into it
  • Freezeproof to –10°C, perfect for skiing, snowboarding or any other sub-zero activities
Quality optics deliver perfect pictures
Sporting a Fujinon 5x wide optical zoom covering 28-140mm (35mm equivalent), the FinePix XP30 is well equipped to deliver high quality images. In addition to the premium optics, the XP30 features Fuji’s advanced Dual Image Stabilisation system to help combat camera shake.  Suitable for action shots as this combats image-blur which will often occur when taking photos underwater and at night.

A wide range of functions for every shot you take
As well as offering all the benefits of an outdoor camera, the FinePix XP30 is also a great picture-taking machine in its own right. It boasts a full range of flash overrides, Face Detection for perfect portraits and a generous selection of subject-based scene modes, including Motion Panorama which automatically stitches up to three shots together to create panoramic pictures simply and easily. There’s even a number of in-camera retouching functions including crop, rotate and red-eye removal to ensure that your photos really are perfect.

Outdoor photographers wanting to shoot video aren’t neglected either; the FinePix XP30 offers HD movie capture of 720p at 30 frames per second or conventional 640 x 480 pixel definition.

Fujifilm FinePix XP30 key features:

  • 14.2 megapixel resolution
  • GPS functionality
  • 5x wide optical zoom covering 28-140mm (35mm equivalent)
  • CCD shift image stabilisation
  • 2.7 inch rear LCD with 230,000 pixels
  • Waterproof to 5 metres
  • Shockproof up to 1.5 metres
  • Freezeproof to –10°C
  • Dust/Sandproof]
  • Motion Panorama mode
  • Available in 5 colours: Black, Silver, Orange, Blue and Green

* Fujifilm research January 2011
** Anytime On or Only Power On must be selected for data to be logged.

FinePix XP30 specifications


• 1/2.3 " Type CCD
• 14.0 million effective pixels

Movie clips

• 1280 x 720pixels @ 30fps
• 640 x 480pixels @ 30fps

File formats • Still image : JPEG (Exif Ver. 2.3 )
• Movie : AVI (Motion JPEG )

• Fujinon 5x Optical zoom lens
• F3.9 - F4.8
• f=5.0mm – 25.0mm
• 28 - 140mm equiv.

Image stabilization Sensor-shift

Auto Focus

AF area modes • Center
• Area
• Multi
• Tracking AF
Metering TTL 256-zones metering
ISO sensitivity



F3.9-F6.2 (Wide)
F4.8-F8 (Tele)

Modes • Program
• SR Auto
• Movie
White balance

• Automatic scene recognition
• Preset (Fine, Shade, Fluorescent light (Daylight), Fluorescent light (Warm White), Fluorescent light (Cool White), Incandescent light)

Self timer Approx. 10 sec./ 2 sec. delay
Continuous shooting TOP-3 (0.8 fps)
Flash • Auto flash (i-Flash)
LCD monitor

• 2.7-inch
• approx. 230,0000 pixels
• TFT colors LCD monitor

Digital input/output • USB 2.0 High Speed
Video output

NTSC / PAL selectable

Storage • Internal memory 10MB
• SD / SDHC / SDXC memory card
Power Li-ion battery NP-45A
Number of frames Approx 200
Weight (no batt) Approx. 148g
Weight (inc. batt & card) Approx. 165g
Dimensions 99 (W) x 68(H) x 24(D) mm
Included accesories • Li-ion battery NP-45A
• Battery charger BC-45C
• Plug adapter
• USB cable
• Hand strap
• Owner's manual

Additional images