PMA 2009: Kodak has announced the EasyShare Z915 digital compact camera. This 10 Mp camera offers a 10x image stabilized optical zoom lens and a 2.5 inch LCD. It also includes a Smart Capture mode that automatically analyses scenes and adjusts the camera settings accordingly. Priced at £179.99, the Z915 will be available from May 2009 in red, blue, black and gray.

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Press Release:

New Digital Camera from Kodak delivers high-zoom, high-resolution performance in a compact design

Kodak’s innovative Smart Capture feature delivers beautiful pictures automatically

London, UK, March 3, 2009 — Eastman Kodak Company (NYSE:EK) today introduced a new addition to its versatile line of digital cameras: the KODAK EASYSHARE Z915, featuring a powerful image stabilised 10X optical zoom lens and Kodak’s innovative Smart Capture feature that consistently delivers high quality images.

The new camera debuted at Kodak’s booth at the 2009 PMA International Convention and Trade Show in Las Vegas (booth F200, South Hall).

The KODAK EASYSHARE Z915 Digital Camera enables avid picture takers to easily capture crisp long-distance shots with a 10X image-stabilised optical zoom lens. The Z915 also offers fast click-to-capture performance and Kodak’s innovative Smart Capture feature, which automatically detects the scene being shot and adjusts camera settings to capture the best image possible. Smart Capture also automatically applies KODAK PERFECT TOUCH processing to enhance highlight and shadow areas.

Lightweight and compact, the Z915 is available in a variety of colours: red, blue, black and gray.

“The new Z915 is a versatile camera that’s ideal for families on the go, making it ideal for consumers who want more zoom but don’t want a bulky camera,” said Matthew Yarrow, Country Business Manager, for the Consumer Digital Imaging Group (CDG) and the Film & Photofinishing Systems Group (FPG), UK and Ireland, Eastman Kodak Company. “With its combination of Smart Capture and high zoom with optical image stabilisation, the Z915 stands out in a fast-growing product category, and delivers great performance to consumers who are looking for new ways to advance their digital photography experience.”

The new KODAK EASYSHARE Z915 Digital Camera offers:

  • 10X image stabilised optical zoom lens;
  • Kodak’s innovative Smart Capture feature, which analyses scenes and adjusts camera settings to automatically deliver beautiful pictures;
  • HD picture capture;
  • 10 MP for prints up to 30”x40”
  • Versatile AA battery solution in a compact and stylish body
  • Bright and detail-rich 2.5-inch indoor/outdoor colour display
  • Compatible with KODAK SDHC/SD Memory Cards
  • Colour options include red, blue, black and gray
  • Available at £179.99 from May, 2009.

A range of accessories will be available for the new KODAK EASYSHARE Z915 Digital Camera, including KODAK Ni-MH AA Rechargeable Digital Camera Batteries and battery charger kits; KODAK SD and SDHC High Performance Memory Cards; KODAK Camera Bags and cases, and much more.

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