Pre-CES 2011: Samsung has released the WB210 and PL210 compact superzooms. The WB210 offers a 12x optical zoom lens starting at an impressively-wide 24mm and a 3.5" LCD, while the PL120 comes with a 10x optical zoom starting at 27mm and a slightly smaller 3.0" LCD. Both cameras offer 14Mp sensors, HD recording and the company's latest Smart Filter 2.0 special effects filters. The WB210 also offers a 21mm equiv. super-wide shot mode. The cameras will be available from February 2011 at a retail price of $279.99 and $199.99 respectively.

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Samsung Launches the WB210 and PL210: Easy To Use, Slim and Sleek Cameras with Best-in-Class High Zoom Technology

Take great pictures easily, anywhere, anytime with Samsung's new WB and PL series compact cameras

CES, Las Vegas – January 5, 2011 - Samsung Electronics Co., Ltd, a global leader in digital media and digital convergence technologies, has today announced the launch of the WB210 and PL210 – two high zoom, wide angle cameras which boast intuitive features that make it easier than ever to take great pictures on the go. Both cameras have been designed to deliver clear and detailed pictures, all packed into a sleek and super-portable body.

The WB210 boasts a long 12x optical super zoom lens set in a slim-line 22.4mm body, to make capturing distant subjects in perfect detail easier than ever. The new camera also includes the option of a 21mm wide angle setting, through its super wide shot mode, to get deeper shots at close range – perfect for capturing landscape scenes or big groups of friends when on the move. The WB210 also includes 14 Megapixel photo quality, for crystal clear pictures, and a large 3.5” touch screen with Samsung’s new Smart Access UI system to deliver unprecedented usability. The camera also delivers HD quality movie recording, as well as face detection to ensure you never miss your family and friends in your pictures.

If you’re looking for simplicity and great shots, the PL210 offers a comprehensive set of features to help capture better images, with ease. It features a 10x optical zoom with 27mm wide angle lens in a body measuring just 19.7mm to ensure portability, and a large 3.0 LCD screen for an enjoyable photographic experience every time. The PL210 also provides high image quality with its 14 Megapixel sensor and HD movie capabilities.

“At Samsung our continuing goal is to offer our customers the industry’s best quality and value, using our innovations to create an easy and enjoyable photography experience for everyone,” said Mr. Hyunho Chung, Executive Vice President and Head of the Digital Imaging Business, Samsung Electronics. “These new additions to our compact camera range – the WB210 and PL210 – are at the heart of this goal, by giving people easy-to-use devices that can take high quality pictures and movies at an affordable price. Thanks to our ongoing commitment and investment in optical and digital technology, we are able to pack strong features into small and compact cameras. And thanks to our expertise in other areas such as mobile phones, we can deliver unique innovations like the intuitive new Smart Access UI system, which delivers ultimate ease of use and ensures you can get the most out of your camera every time.”

Super Long Zooms
The WB210 and PL210 both incorporate powerful long zooms, for detailed pictures on the go. The WB210 features a 12x optical zoom, while the PL210 includes a 10x optical zoom. Additionally, the WB210’s optional 21mm wide angle lens, when set to super wide shot mode, provides users with the opportunity to capture great panoramic or distance shots. The cameras are also portable enough for easy travel.

Enjoy Smart Features
Both cameras feature Smart Filter 2.0 – the next generation in Samsung’s special effect filter technology. Smart Fliter 2.0 gives users the opportunity to change the mood of their still images and movies with new modes including; Soft Focus for smoother looking images, Half Tone Dot effect for a unique dot patterned image, Old Movie for a retro style shot and an Enhanced Movie Filter to capture the unique feeling of a special day within your films.

To enhance the intuitive nature of the camera, the WB210 includes the innovative Smart-Access user interface, delivering easy access and control and the emotional satisfaction to smart-phone friendly users. The UI function also allows users to drag, click and control ‘app-style’ icons, easily flip through photos, and control camera’s features including aperture and shutter speed.

Samsung WB210 & PL210 specifications

  WB210 PL210
Sensor • 1/2.3" (Approx. 7.76cm) CCD
• 14 million effective pixels
• 16.4 million total pixels
Movie mode

• 1280x720 @ 30fps

Image stabilization Yes, optical stabilization
Lens • f = 4.0 - 48mm.
• 24 - 288mm equiv.
• 12x Optical Zoom Lens
• f = 4.85 - 48.5mm.
• 27 - 270mm equiv.
• 10x Optical Zoom Lens
LCD monitor


• 3.0" Touch LCD
• 230, 000 dots
Additional features • Super Wide Shot (f=21mm)
• Smart-Access UI
(Home Button / My Screen)
• Smart Filter 2.0
• Smart Auto
(Recording with Sound Alive)
• Smart Face Recognition
• Perfect portrait system
• Magic Frame Shot
• Portrait Highlight
• Beauty Shot
• Magazine View - Intelli-Studio(Built-in)

• Smart Auto (Still & Movie)
• Smart Filter 2.0
• Sound Alive
• Smart Face Recognition & Face Tracking
• Smart Album
• Blink Detection & Smile Detection
• Beauty Shot(1,2,3Steps) 

Weight (no batt) TBC
Dimensions 101mm x 59mm x 22mm 100mm x 59mm x 20mm

Additional images