The Polaroid booth is all about its instant photography heritage.

The Polaroid Socialmatic was first announced a while ago but is still in development and expected to ship sometime later this year. However, at the Polaroid stand in Hall 5.2 Photokina visitors can already get their hands on a few prototypes and play with the unique device. 

The Socialmatic combines a 14MP camera, an Android smart device and a Polaroid Zero Ink technology printer in a fairly bulky case that is, to a degree, reminiscent of the Polaroid Instant cameras from the past. There is also a 2MP rear camera for selfies, an LED flash, a 4.5-inch touch screen, stereo speakers and 4GB of built-in memory that can be expanded via a microSD slot. The device offers a GPS sensor and Bluetooth. It connects to the Internet via a Wi-Fi module but there is no GSM capability. 

The Socialmatic is a large device and one that displays your mood at the front.
On the back you have a 4.5-inch touchscreen and Google's Android OS.
The printer slot is located on the side.
Power and shutter buttons on top.

On the touchscreen you control an Android operating system that looks just like what you are used to from your phone. Once logged in you have access to the Google Play Store and can install your favorite apps.On the front a mini-LCD called "Mood Assistant" allows you to display your mood via emoticons or find new followers on the socialmatic network using a QR-code. 

Images can be edited and adorned with stickers or frames before printing them in 2x3-inch format on the built-in Zero Ink printer. Prints are smudge-proof, water resistant and tear resistant. The Socialmatic camera will be available before the end of the year for US$299. A pack of 50 sheets for printing will set you back another US$20.