Although Panasonic has been previously named as one of the 'Four Thirds System' development partners (along with Olympus, Kodak, Sanyo, Sigma and Fujifilm) today they issued a new press release stating that they have signed a Joint Development Agreement with Olympus to develop 'Interchangeable Lens Type Digital SLR Cameras'. The announcement goes on to detail what the agreement covers (everything from shared technology to lenses and D-SLR's). Maybe we'll see some Panasonic 4/3 mount Optical Stabilized lenses?
Olympus and Panasonic Sign Joint Development Agreement for Interchangeable Lens Type Digital SLR Cameras
Olympus Corporation (Olympus) and Matsushita Electric Industrial Co., Ltd. (Panasonic) today announced the signing of a joint development agreement for interchangeable lens type digital SLR cameras based on the Four Thirds System standard. Under the terms of the agreement, the two companies will jointly develop technologies and devices, and promote the development of digital SLR cameras that maximize the extensive user benefits of the Four Thirds System.
The aim of the agreement is to meet the needs of the rapidly growing global market for digital SLR cameras*1 by fusing Olympus's industry-leading SLR camera technology with Panasonic's advanced digital AV technology, and by developing innovative new design concepts for next-generation digital SLR cameras.
The agreement covers the following three main points:
- The two firms agree to jointly develop technologies and devices related to SLR camera systems (including camera bodies, interchangeable lenses, and related system peripherals) based on the Four Thirds System standard.
- The two firms will individually develop digital SLR system cameras and related system products that incorporate the abovementioned technologies and devices.
- With the aim of promoting widespread adoption of the Four Thirds System standard, the two firms will encourage other firms to participate in, and develop products for, the Four Thirds System standard.
The first Four Thirds System products to be introduced to the market were the professional-oriented Olympus E-1 and related E-System lenses, flash units, and other accessories that were launched by Olympus in October 2003. In December 2004, Olympus also introduced the consumer-oriented E-300 digital SLR. Olympus's "100% designed-for-digital" concept and technological advances such as the world's first supersonic dust reduction system have been highly praised by professional and amateur users alike.
With the signing of the agreement with Panasonic, Olympus will work to develop new-concept digital SLR cameras with new features, and will strive to expand its digital SLR camera business and create a new imaging culture.
Ever since it introduced the Lumix DMC-LC5 in October 2001, Panasonic has been developing products that contribute to photographic culture in the digital age. Last year, it introduced the DMC-FX7, a compact digital camera with 3x optical zoom and Mega Optical Image Stabilizer that has been highly praised by consumers.
With the signing of the agreement with Olympus, Panasonic marks its entry to the SLR camera market, and aims to achieve its "Global 10" goals of achieving a larger global market share with a strengthened and expanded product lineup.
In the future, both firms will draw on their technological strengths to develop products in accordance with the terms of the joint development agreement.
*1 Digital SLR Camera Market Size Forecasts (including Olympus and Matsushita Electric projected sales) Units Shipped by all Manufacturers (Fiscal years refer to the 12-month term ending on March 31 of the year indicated.)
FY 2004 1,240,000 units (CIPA statistics based on actual shipments)
FY 2005 2,700,000 units (forecast)
FY 2006 4,500,000 units (forecast)
FY 2007 5,500,000 units (forecast)
About the Four Thirds System Standard
The Four Thirds System standard defines innovative new design and development standards for digital SLR camera systems that fully realize the performance characteristics and potential user benefits of digital cameras. The Four Thirds System uses a Four Thirds-type image sensor, which makes it possible for manufacturers to design extremely compact lenses that combine high mobility and handling ease with the optical characteristics needed to maximize sensor performance. In addition, the Four Thirds System defines an open standard for lens mounts that benefits consumers by assuring compatibility between Four Thirds System bodies and lenses produced by manufacturers that adhere to the standard. The Four Thirds System standard was first announced in September 2002 by Olympus Corporation and Eastman Kodak Company of the United States, and is currently also supported by Fuji Photo Film Co, Ltd., Sanyo Electric Co., Ltd., Panasonic, and Sigma Corporation.
Head Office: Shinjuku Monolith, 2-3-1 Nishi-Shinjuku, Shinjuku-ku, Tokyo
Capitalization: 40,832 million yen
President: Tsuyoshi Kikukawa
Annual Sales: 633,622 million yen (consolidated sales for the fiscal year ending March 31, 2004)
Matsushita Electric Industrial Co., Ltd. (Panasonic)
Head Office: 1006, Kadoma, Kadoma City, Osaka
Established: 1935 (Founded: 1918)
Capitalization: 258,740 million yen
President: Kunio Nakamura
Annual Sales: 7,479,700 million yen (consolidated sales for the fiscal year ending March 31, 2004).
|splat by Eb Swarbrick|
from Album cover for a rock band
|Madagascar1 by Jaklab|
from Mind and matter - the creations of humanity.
CVS is banning digitally altered beauty imagery on its store-brand beauty products, and plans to mark other brands' images as "Digitally Altered" if they're not up to snuff by the end of 2020.
Canon has announced that it will introduce a series of printers that allow users to refill the ink tanks themselves—a surprising shift that could, in theory, save customers quite a bit of money.
Adventure and lifestyle photographer Lucy Martin put together a useful little video that goes over her 18 favorite Lightroom shortcuts—a great guide for beginners.
Following a series of allegations of sexual misconduct against Bruce Weber and Mario Testino, magazine publisher Conde Nast has severed ties with both of the famed fashion photographers, and released a code of conduct for future photo shoots.
Photographer Christopher Payne captures the 'colorful world of craft and complexity' you'll find in the General Pencil Company's factory in Jersey City... and almost nowhere else.
A new feature in the Google Arts & Culture app compares your facial features to its database of thousands of artworks, finding your fine art "doppelganger."
Recently, we spent a day in Los Angeles with photographer, cook and food blogger Kylie Mazon. Join us and see how Kylie approaches the challenge of shooting lifestyle and promotional images for a downtown hotel with the Canon EOS M6.
Leica has announced a pair of short telephoto lenses for its SL full-frame mirrorless camera. The APO-Summicron-SL 75mm and 90mm F2 ASPH lenses feature an apochromatic design to reduce chromatic aberration, one aspherical element and minimum focusing distances of around 0.5m.
The Panasonic G9 is the brand's top-tier stills camera. We've updated our already large sample gallery with even more photos to enjoy.
The latest product of Huawei's collaboration with Leica is a smartphone with a great all-around imaging feature set that left us very little to complain about.
In this quick video, award-winning travel photographer Bob Holmes shares nine of his most basic and straightforward tips for finding great images, even when you're in a rut.
Gudsen has launched a new gimbal that’s aimed at mirrorless photographers. With a payload of 3.9lbs/1.8kg, the new Moza AirCross can provide stabilization to a mirrorless body even fitted with a cinema lens and a new in-handle option can provide power to Sony and Panasonic cameras.
The Lensbaby 46mm Macro Kit comprises of three stackable filters with different magnification levels, which can be combined with several of the company's "bokeh effect" lenses.
Nikon Rumors is reporting that an upcoming full-frame mirrorless camera from Nikon will sport an all-new "Z-Mount" with an extremely short flange distance of just 16mm.
A lot of people still have positive associations with the Kodak brand and its iconic logos, but it’s worth clearing something up: not everything with the Kodak name on it has much connection to a bunch of clever people in Rochester, New York.
A leaked image of a Galaxy S9 retail box indicates the new model might come with a variable aperture lens and a super-slow-motion video mode.
The portable little scanner features a 3.5-inch color screen, an integrated SD card slot for saving your scans, adapter trays for different types of film, and an HDMI port for viewing your scans directly on an external display.
Yesterday, Canon Italy and Canon Spain accidentally shared a composite photo that contained stolen elements shot with a Fujifilm camera. Today, in a response on social media, the company somehow managed to make things worse.
We've got a pair of Sigma 16mm F1.4 DC DN lenses in the office: one for Micro Four Thirds and the other for Sony E-mount. In this article we have some impressions of the MFT version, as well as some other lenses in this class worth considering.
Most wedding photographers are probably open to a little bit of feedback from their clients, but one Hong Kong couple was reportedly so upset, they provided their photographer with a detailed 30-page report full of their grievances!
It appears Huwei's ties to the Chinese Government and a fear of espionage have played a role in AT&T's decision not to offer the Huawei Mate 10 Pro and it's Leica-branded dual camera to customers in the United States.
The Autel Robotics EVO looks like the first serious competitor for DJI's Mavic Pro Platinum. With a better remote, slightly better camera, and a slightly cheaper price tag, this drone could steal some serious Mavic market share.
Sony has released firmware version 2.00 for its flagship a9 mirrorless camera. The most notable improvements are to continuous AF, but overall stability has been addressed, as well.
Kodak just debuted a bitcoin mining machine for rent at CES, leaving photographers slack-jawed and confused, and cryptocurrency mining experts balking at what they claim is an outright scam.
Hong Kong drone manufacturer Yuneec has announced three new drones at CES including an update to the Typhoon H with a bigger sensor with more resolution and the ability to shoot 4K at 60fps.
Oops. In their rush to post a pretty picture last night, multiple Canon social media accounts accidentally shared a composite, huge portions of which were stolen and shot with a Fujifilm X-T1.
We've published our studio test scene for Panasonic's video-focused Lumix DC-GH5S Micro Four Thirds camera. Have a look to see how it stacks up against the GH5 and Sony's a7S II.
LaCie's new DJI Copilot hard drive was purpose built for drone photographers and videographers who want to back up and even review their full resolution photos and video on-the-go.
The next Samsung flagship smartphone—which might be the first smartphone with a variable aperture lens—is not being announced or even teased at CES, as previously thought. Instead, Samsung confirmed that the phone would arrive in February.
"What bothers me more than the fact that these photographers missed the play of the game, is the amount of 'bashing' that they are being subject to on many social media platforms [...] as an industry, WE ARE BETTER THAN THAT!"