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The Everyday Sling might just be the perfect pack for not carrying too much gear, combining comfort with Peak Design's signature modern style.
|Toshihisa Iida, Senior Manager of Sales & Marketing in Fujifilm's Optical Device & Electronic Imaging products division. Pictured at Photokina 2014.|
DPReview attended the Photokina trade show last week in Cologne Germany, and as well as stand reports and hands-on looks at the major new products we also sat down with executives from several of the major camera manufacturers.
In this interview, we speak to Toshihisa Iida, Senior Manager of Sales & Marketing in Fujifilm's Optical Device & Electronic Imaging products division.
Very well, not only in Japan but also in the rest of Asia and all over the world. Demand was twice as high as we expected, so we’re very pleased. A lot of people have told me that they consider the product to be a game-changer.
Yes. Our colleagues in Germany especially were asking us to increase capacity, but we’re catching up now, which is why we’ve introduced the new graphite silver edition of the X-T1 at Photokina. In terms of hardware, the main difference is the coating of the body material, which is in three layers. The finished product has a premium look, and the finish and all the dials have been carefully designed to match the body.
|Mechanically, the 'graphite silver' edition X-T1 is the same as the conventional black version but it is coated differently for added durability (and of course a different, silver finish).|
At the same time we’re releasing new firmware including electronic shutter, the new ‘natural view’ mode and classic chrome film emulation. And that firmware will also be available for the existing X-T1 from December. We’re also adding several other improvements, including manual exposure in video mode, customization of the ‘Q’ button and direct autofocus area selection and so on.
In the X30 and X100T products which we announced for this show our main focus is improvements to the viewfinder and to usability. We didn’t change the lens or sensor of either camera but we did make changes to usability including additional custom options, dial refinements and so on.
It’s basically the same, but the algorithms have been a little changed.
Yes, and that’s why we introduced the wide-angle and teleconverter lenses. There is some demand but there’s always a balance between quality and size. I think at the moment we’re doing the right thing by keeping the same lens but offering the converters.
Yes. We’re not playing for numbers anymore. Real usability is very important - it’s a key focus. In terms of battery life, we’ve changed the battery in the X30, almost doubling the number of shots. Plus we’ve introduced USB charging. With the X100T, although the battery is unchanged and the battery life is the same, the indicator is more consistent, and should show a more accurate indication of charge level.
In terms of mirrorless, our focus is on high-end. We want to lead the market for high-end mirrorless and in order to do that, a key factor is the lens lineup. We’re constantly doing our best to deliver and develop best-in-class lenses.
Yes. We’ve had some consistent feedback from many customers, especially professionals. Globally we now have more than 300 of what we call ‘X Photographers’ who have been invested in the X-series from the beginning and advise us constantly. For example the 90mm F2 was not in our previous roadmap but we got a lot of requests. So we listened and we added it based on that feedback.
|Among the lenses on Fujifilm's roadmap for 2015 is a weatherproof 16-55mm F2.8 standard zoom, which should make a good companion to the company's X-T1.|
The APD was actually suggested by our technical R&D team, who had this 'magical' filter, so we added it.
Of course we are committed to the APS-C format, and we’re still investing it. In terms of resolution, our lenses are so sharp, there’s scope for higher resolution to maximize the capabilities of the lenses. We could also improve sensitivity, which is already good, but there’s some room for improvement. Also speed - we can definitely look at this.
Yes, sure, we recognize that. Our customers have pointed it out.
Yes, for everybody. Of course the still image is still of primary importance but we can’t ignore video, which is getting more and more important.
It’s very important to maximize quality, especially in still images. I think we do need X-Trans. There’s no low-pass filter and moire is minimized.
|Fujfilm's new X100T features the same 16MP sensor as its predecessor but in a redesigned body and with an improved hybrid viewfinder.|
Bayer or X-Trans, the format is very important and at the moment I think that APS-C is the best format in terms of size, speed, quality and price. A full-frame camera would be bigger, more expensive and maybe slower too.
We don’t ignore anyone. Our cameras aren’t just for high-end users, and we keep trying to find the best way to communicate that.
The X-T1 is selling well, even in the USA which is very encouraging. There are customers who have been using big Canon and Nikon DSLRs with lots of lenses and they’ve been looking for something small and light without compromising quality.
Small, entry-level mirrorless cameras are hard to sell in the US, but in terms of high-end mirrorless there are a lot of enthusiast photographers in the USA and all over the world. Those customers are waiting for something small and compact which doesn’t comprise on quality. To be honest we’re pretty clear about what we need to do, and I think we’re moving in the right direction.
A lot has happened over the past few months. If you look at CIPA statistics for the first seven months of this year, the mirrorless market increased by more than 40% by value. SLRs were down by around 20%. The biggest reason is that we introduced cameras like the X-E2 and X-T1, Sony introduced the Alpha 7 and Olympus introduced the E-M1. All high-end mirrorless. That changes the perception of mirrorless in the market. Of course if Canon and Nikon get more serious about mirrorless the market will benefit, but whether they do or not…
Over the past three or four months I’ve been getting more and more confident about the future of mirrorless. At a recent internal conference I made the point that 100 years have now passed since the first rangefinder and sixty years since the first SLR. So what is the next revolution? The evolution from DSLR to mirrorless is our main message at Photokina.
Nov 8, 2016
Apr 23, 2016
Apr 24, 2017
Jan 30, 2017
Curious about what lies beneath the black panels of your Fujifilm X100T? Wonder no more, as iFixit has just published a disassembly guide. With a Phillips #00 screwdriver, tweezers and a heavy-duty spudger you'll be well on your way to unlocking the mysteries of Fujifilm's beloved mirrorless model. Read more
After the official launch of the X-Pro2 recently in Tokyo, Fujifilm invited a select group of press to visit its Taiwa assembly plant in Sendai, to see the camera being put together. As well as the X-Pro2, we were also able to see the assembly lines for the X-T1, X100T and several lenses. So of course, being the nerds that we are, we took a bunch of pictures. Click through to check out our factory tour
Richard Butler's choice of Gear of the Year isn't a product launched this year (our choices of best products of the year were recognized in the DPReview.com Awards), instead it's the one that's prompted him to work on his photography. So what's so special about the Fujifilm 56mm F1.2 APD?
Whether you're traveling the world or the next town over, having the right camera at your side makes all the difference. We've picked out our best bets for the photographer who wants to keep things simple by carrying a compact camera rather than one with interchangeable lenses. Read more
Continuing our 2015 series of articles highlighting staff favorites of the past year, DPR studio manager Samuel Spencer takes a look back, yet simultaneously forward, at instant photography and the Fujifilm Instax Share SP-1 instant printer, and the experiences he had with it while shooting his sister's wedding last March. Read more
The Canon EOS R is the first full frame mirrorless camera to use the new RF mount. We're well underway putting it through our range of standard tests – take a look at how it compares to the competition and our thoughts on using it so far.
The Everyday Sling might just be the perfect pack for not carrying too much gear, combining comfort with Peak Design's signature modern style.
When the Fujifilm X-T2 arrived, it was more than just a modest upgrade to the already impressive X-T1. While the new X-T3 hasn't changed the overall design of the camera, this model is way more than a minor refresh: it's a major leap forwards.
What's the best camera for a parent? The best cameras for shooting kids and family must have fast autofocus, good low-light image quality and great video. In this buying guide we've rounded-up several great cameras for parents, and recommended the best.
What's the best camera for shooting landscapes? High resolution, weather-sealed bodies and wide dynamic range are all important. In this buying guide we've rounded-up several great cameras for shooting landscapes, and recommended the best.
What’s the best camera costing over $2000? The best high-end camera costing more than $2000 should have plenty of resolution, exceptional build quality, good 4K video capture and top-notch autofocus for advanced and professional users. In this buying guide we’ve rounded up all the current interchangeable lens cameras costing over $2000 and recommended the best.
|Saddle Bronc by Gerry Frederick|
from horsing around
|diamonds are forever by summicron|
|Reflections by Birdman50|
from No 6
After shaking up the Lightroom ecosystem with Lightroom CC last year, Adobe has released version 2.0 of the cloud-centric photo organizer and editor. We look at new features like People View, how far Lightroom CC has come in its first year, and where Lightroom is headed.
Today, at Adobe MAX 2018, Adobe previewed Photoshop CC on iPad, a full-featured, desktop-class version of Photoshop for iOS.
The weather and has most definitely taken a turn toward fall here, and our shooting opportunities have followed suit. We brought the Canon RF 35mm F1.8 along to a harvest festival of sorts and a few of our usual haunts.
Pennsylvania Governor Tom Wolf has signed House Bill 1346 into effect, which imposes a fine upwards of $300 to drone operators who invade the privacy or harm the physical wellbeing of citizens.
Sigma is a company in flux, but CEO Kazuto Yamaki is undaunted by the upcoming prospect of developing lenses for eight lens mounts. The challenge will be keeping the company's identity along the way.
If you've been meaning to convert all of your old photos, video, and audio to digital formats, but simply lack the time or willpower to get through it all, a new service from Kodak will help you get the job done.
Almost all new cameras include impressive video features, but for the best results you'll often need an off-camera recorder. Chris and Jordan take a look at the brand new Ninja V from Atomos, and explain why it might just be one of the most useful tools you can add to your camera.
Collect allows you to transform 360-degree into a more easily digestible format by transforming it into directed traditional videos.
Sick of using your plain ol' keyboard to edit your photos in Lightroom and Photoshop? TourBox is hoping to expedite your post-production workflow using a clever combination of dials, buttons, and knobs.
Bag and accessory manufacturer Hex has launched two bags as part of its latest collection: the Clamshell Backpack and DSLR Sling.
Crank out instant photos with Holga Digital's new analog printer, currently being funded on Kickstarter.
We got some hands-on time with Leica's new S3 medium format camera, which boasts a new higher-res sensor as well as other improvements.
Luna Display started its life as a crowdfunding project on Kickstarter. Now, it's available to purchase directly online.
We sat down with the Google Pixel camera team to learn about key new camera features on the Pixel 3 and Pixel 3 XL, and an explanation of the sophisticated software advancements that power them.
A lawsuit filed on Tuesday claims the cameras in Apple's iPhone 7 Plus and newer dual-camera models infringe on a patent that was granted in 2003.
Nikon's Coolpix P1000 has moved the zoom needle from 'absurd' to 'ludicrous,' with an equivalent focal length of 24-3000mm. So far, it's a fun camera to shoot with – if a bit over the top.
Like the LG V40 ThinQ the A9 combines a super-wide-angle, regular wide-angle and tele camera, but adds a depth-sensor to the mix as well.
The FAA has issued a warning to drone pilots in anticipation of disaster response following Hurricane Michael, noting that fines for interfering with emergency operations can exceed $20,000.
According to a report from Fortune, Apple acquired Danish masking technology startup Spektral in December 2017 for "more than $30 million."
Insta360's latest model comes with a range of features that allow for the creation of unique action cam footage.
The Photogrip can be used as a camera grip, mini tripod or phone stand and comes with a detachable remote.
At a time when manufacturers are adding triple and even quad-cameras to their flagship smartphones, Google is sticking with one main camera. But given the sophistication of the company's computational efforts, we think it's the right approach for now.
DPReview is hiring! We're seeking three Software Development Engineers at a range of experience levels to join our Seattle-based team.
The University of Dayton Research Institute created a video detailing what damage is caused when a drone strikes the wing of an airplane.
Lenovo's upcoming high-end smartphone will be the first model to feature four cameras on the back.
The Pixel 3 and Pixel 3 XL offer a second front-facing camera and a host of improved computational features such as digital zoom based on super-resolution capture, better depth mapping and a fill-light effect for low light portraits.
Canon has ported a large chunk of its Digital Photo Professional (DPP) Raw processing software's feature set to iOS and launched the DPP Express app.
The Panasonic LX100 II offers a higher-resolution sensor over its predecessor, but it's the addition of a touchscreen that makes the Mark II so gosh-darn enjoyable to shoot with. We've got some fresh samples from Panasonic's new premium compact camera.
Sony has announced a new "Alpha Female" program, a creator-in-residence opportunity that will award six-month grants to five female filmmakers and photographers.
The new 490, 492 and 492LCD are targeted at amateur photographers and come with a 4kg/8.82lbs payload.