Fujifilm 'Surprised and delighted' by reaction to X100
Clarke told us 'of all the feedback that we received from the public, the vast majority was positive'. When asked why the X100's lens is fixed at 35mm, Clarke explained that this decision was taken because 35mm is a 'recognised standard focal length - not too wide, but not too long'. It seems that it was also - at least partly - an engineering decision. According to Toshishisa Iida, other lens options were looked at, but the X100's 35mm equivalent Fujinon lens gives 'optimal edge-to-edge resolution', allowing photographers to get the most out of the X100's 12MP CMOS sensor.
'Interested in exploring the mainstream'
Although they refused to be drawn on details of future plans, Clarke and Iida did tell us that Fujifilm is interested in putting products into the current gap in the market which exists between its range of compact cameras and low-end DSLRs. 'There is no doubt that the X100 will be a niche product', Clarke told us 'but of course we are looking at ways of exploring the mainstream'.
However, according to Iida, Fujifilm has no plans to upscale its EXR sensor technology for use in APS-C format cameras like the X-100. 'The benefits of EXR in dynamic range and low light performance are only relevant to small-sensor compacts.'
The Fujifilm X100 is still on course to be available in March, at an estimated SRP of €1000/$1200.
- Canon EOS M58.8%
- Panasonic G85/G803.3%
- Panasonic FZ2500/FZ20001.9%
- Panasonic LX10/LX151.2%
- Panasonic GH5 development3.6%
- Sony a99 II15.9%
- Nikon KeyMission 170 and 801.0%
- Fujifilm GFX 50S development28.3%
- Olympus E-M1 II development18.7%
- Olympus E-PL80.1%
- Olympus 25mm F1.2 Pro1.5%
- Olympus 12-100mm F4 IS Pro1.9%
- Olympus 30mm F3.5 Macro0.1%
- Sigma 85mm F1.4 Art3.6%
- Sigma 12-24mm F4 Art2.6%
- Sigma 500mm F4 DG OS HSM Sport2.4%
- YI M12.2%
- GoPro Hero50.8%
- GoPro Karma drone2.2%
|Sunflower Field by GrannyMeg|
from An impressionist piece
|Flag from Staten Island Ferry by wam7|
|SAND SCULPTURE by duskman|
from Landscape - Black and White #4