Ricoh has announced the Theta M15, a second version of its 360-degree camera. The M15 adds video recording to its portfolio, with clips up to three minutes. Like the original Theta, the M15 is capable of 360-degree spherical images, which can be viewed using Ricoh's mobile app or Additionally, Ricoh will be releasing an API and beta SDK for independent app developers. 

The Ricoh Theta M15 will be offered in several color options with a price tag of $299.95/£269.99.

Press release:

The New RICOH THETA – capture 360-degree images and videos in just one shot

RICOH IMAGING UK has today announced a new model of the RICOH THETA – the RICOH THETA m15.  This incredible device allows users to capture the area all around them – not forgetting above and below – all in a single spherical image. But that’s not all; this new spherical camera can also capture spherical videos!

Since the launch of the original RICOH THETA launch last year, the world's first image input device1 has opened a new world of imaging possibilities. Users can now shoot game changing spherical images and video at any time, capturing more than they ever imagined. 

The RICOH THETA m15, can now capture spherical videos up to three minutes in length with no stitch lines so you can share footage with your contacts that will make them feel like they're right there! 

This new model also enables Wi-Fi transfer at a rate almost twice as fast as the previous model yet all in the same small, lightweight and easy-to-carry design as before.

This new model is available in blue, pink, white and yellow, making the RICOH THETA even more fun and attractive device to carry around every day.

From the 14th November 2014, an API and SDK (beta version) will be released on site to allow users to develop their own apps and add new exciting capabilities to their RICOH THETA. 

Price: £269.99
Availability: 14th November 2014

*In order to view the videos, RICOH THETA for Windows®/Mac is required to convert the videos that are shot separately.
*Video conversion performance varies depending on your computer environment (OpenGL technology).

1 The first consumer product that allows the entire area around the user to be captured in one shot, instead of simply taking horizontal panoramas or semi-spherical shots.