CES 2008: Egg consolidation* fans will delight at the launch of the World's first 'class 6' 32GB SDHC memory card. Panasonic unveiled a prototype of the capacious card, capable of sustained write speeds of at least 6MB/sec and maximum data speeds of up to 20MB/sec.

The card, launched alongside two SD card-carrying camcorders is described as "ideal for AVCHD High Definition video," and can hold over five hours of full resolution 1080i video. In digital camera terms, the card should be able to store around 6800 images from the latest 12MP compacts (assuming an average file size of around 4.5MB per image). Or more than 190 rolls worth of 36 exposure film, for those who still think in such terms. Certainly enough to last for even the most shutter-happy holidays.

The 20MB/sec maximum data transfer speed would see this card considered as 133X in conventional SD terms. The 6MB/sec minimum sustained write speed implied by its 'class 6' designation is probably more significant.

* The putting of all one's eggs in a single basket.

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Adds Labeling Feature to Make Writing on SD Memory Cards More User-Friendly

Las Vegas, NV (January 6, 2008) – Panasonic, a leader in High Definition technology, today announced the development of the world’s first* 32 Gigabyte (GB) SD High Capacity (SDHC)** Memory Card with Class 6 speed specification, perfect for recording High Definition video.  With the ability to store up to eight hours of High Definition video, the 32GB SDHC Memory Card prototype will be showcased at the 2008 International CES in Las Vegas from January 7-10 at the Panasonic booth #9405. 

The newly developed card, featuring a massive 32GB of capacity is ideal for AVCHD High Definition video recording, which is experiencing growing demand with the recent expansion of High Definition SD Camcorders.  With double the storage capacity of the current 16GB card,  the 32GB card is able to record approximately eight hours of 1440 x 1080i High Definition video and approximately five hours and 20 minutes of 1920 x 1080i full High Definition video.  With the Class 6 speed specification and maximum data transfer speeds up to 20MB/s, the 32GB card allows users to enjoy superb performance and high-quality recording.

The card is also equipped with a new user-friendly labeling feature, which allows users to write titles or comments directly onto labels on the front and back of the card.  Panasonic is planning to introduce the new labeling feature in its other SD Memory Card models, with a running changeover from the current card designs in spring 2008. 

The arrival of Panasonic’s 32GB model further strengthens its Pro High Speed line-up which currently has five models available: 1GB, 2GB, 4GB, 8GB and 16GB card sizes with the Class 6 speed specification.

* A 32GB SDHC Memory Card having Class 6 speed specification.

** 1 GB = 1,073,741,824 bytes.  Usable capacity will be less. SDHC Memory Cards can only be used in SDHC host devices, which support the SDHC Memory Card.

Panasonic 32GB SDHC specifications

Memory capacity 32GB
Usable capacity 30,979 MB
Data transfer rate Up to 20 MB/s
Speed class Class 6