Pre-PMA 2005: Nikon has today announced a unique new feature which is available in their new Coolpix 7900, 5900 and 7600 compact digital cameras. Face-Priority AF is available in Portrait Mode and when active can identify facial features in the live view and activate auto-focus on these areas. This new feature was developed in conjunction with Identix and their FaceIt technology.
Nikon Face-priority AF
Face-priority Auto Focus Industry Leading Technology Featured in New COOLPIX 7900, 5900 and 7600, Compact Digital Cameras
Tokyo — Nikon Corporation is pleased to announce an exciting new technology that makes it easier to take high-quality, sharply focused portraits. Called Face-priority AF (Autofocus), this technology is an industry first and will be initially available on the new COOLPIX 7900, the COOLPIX 5900 and the COOLPIX 7600 compact digital cameras.
Nikon’s newest built-in technologies have set a trend that helps make better pictures with less effort a reality; they’re for making picture taking easier and more effective. While built-in automation has long assured good results, Nikon’s introduction of a new generation of industry leading built-in automatic technologies such as One-Touch Transfer button, In-Camera Red Eye Fix, Scene Assist and D-Lighting facilitate even better results and easier operation. With these newest built-in technologies, the fix is in the camera, and with the announcement of Nikon’s next leadership built-in technology, the next level of exciting picture taking will be achieved.
The Face-priority AF function uses the latest digital technology to automatically detect a person’s face at typical portrait taking distances, then, operating based on real photographic techniques, activates autofocus to focus upon the face area!
Here’s how it works: when you’re ready to take a portrait, select the camera’s Portrait Mode and Face-priority is automatically activated. A special digital detection program will scan for facial details and then control autofocus operation based on the location of the detected face in the scene. Even if the subject moves, or as the photographer recomposes the picture, Face-priority AF will respond and keep focus on the subject’s face. Manual techniques that formerly required the photographer to use focus lock can be avoided in favor of the new automation of Face-priority AF. It’s faster, responsive to creative composition, and makes portrait picture taking easier than ever.
Based on detection of facial characteristics and general scene arrangement, the technology can detect when the camera is composed for vertical or horizontal composition and works effectively even if the composition is a little tilted. Even when the subject’s distance changes within the typical portrait distance, Face-priority AF will continue to operate.
To use the new technology, Select Portrait Mode on the camera’s mode dial and Face-priority AF will be automatically selected. Compose on the person, which must have their face towards the camera, then, ½ depress the shutter button to activate the camera. As Face-prioity AF activates, a square outline on the camera’s LCD will appear around the face, confirming operation; if the photographer decides to recompose the image, Face-priority AF will track the subject’s facial area and will confirm the moving subject by changing color for the square outline and keeping the square outline around the face. When there are two or three people in the scene, Face-priority AF will operate using closest subject priority and the square confirming outline will indicate the closest person in the scene’s composition.
Taking a portrait is not a static, always the same situation. Picture taking varies with the photographer’s creativity. So, each Nikon model that features Nikon’s new Face-prioity AF, will also include Nikon’s popular Scene Assist Mode and Multiple AF sensing areas such as those featured in 5-area automatic focus function or 99-area manual focus selection in the new COOLPIX 5900 and 7900 models as well! Portrait Mode picture taking will be effective and a more exciting part of anyone’s picture taking enjoyment.
* Note: Face recognition capability may be limited in some shooting conditions. For example, the camera may not recognize a face if it is too near or far from the camera, or if some portion of the face is obstructed, such as when a person is wearing sunglasses. Face-priority AF indication outline is visible only on the camera’s LCD panel, and is not visible in the optical viewfinder.
|Subject as seen on the COOLPIX 5900 camera’s color LCD and when using Nikon’s Face-priority AF function.||Subject as seen on the COOLPIX 7600 camera’s color LCD and when there are three people in the scene using Nikon’s Face-priority AF function.|
Nikon Corporation has succeeded in bringing this new technology to the market through working closely with Identix (USA – Nasdaq: IDNX). The incorporation of Identix’ industry-leading facial recognition technology, FaceIt® was critical to enabling Nikon’s latest digital photography feature. Dr. Joseph Atick, president and CEO of Identix commented:
“As a leading innovator in camera technology and user friendly features, Nikon is consistently associating itself with many firsts in the history of modern photography. We are proud to collaborate with Nikon on this industry first and to provide our advanced face-finding biometric technologies for the consumer market. Our industry-leading FaceIt face recognition technology is being incorporated as a feature in the new COOLPIX cameras to provide users with an entirely new and convenient photographic experience. We look forward to working closely with Nikon in their quest to continually improve the customers’ experience with their products.”
The new Face-priority AF function is one more example of how Nikon continues to build on the success of the COOLPIX selection of compact digital cameras — making the COOLPIX ever more user friendly and capable of producing better pictures with ease through Nikon built-in technologies.
Every COOLPIX camera model is packaged together with Nikon PictureProject software, designed to help any photographer Organize, Edit, Design and Share their pictures with family and friends. PictureProject … a perfect companion for Nikon photography!
* Identix and FaceIt are registered trademarks of Identix Incorporated.
Feb 14, 2008
Feb 13, 2008
Feb 13, 2008
Feb 1, 2008
Images have appeared which claim to show Nikon's forthcoming D850 DSLR, the development of which was announced this week. If genuine, the pictures indicate that the D850 will offer illuminated controls and a tilting LCD screen, but no built-in flash.
To celebrate the Daguerreotype Achromat 2.9/64 lens' successful Kickstarter campaign, Lomography has announced a chrome-plated version of the lens in Nikon and Canon DSLR mounts.
Nikon just released four new firmware updates, adding features and fixing bugs in the D600, D610, D750 and the KeyMission 80.
It probably hasn't made your landscape photography bucket list just yet, but there's a good reason to visit Idaho. Here are 9 must-visit locations in this beautiful state.
Oops... Adobe accidentally leaked their unfinished Lightroom-powered cloud-based photo editor 'Project Nimbus' to some Creative Cloud users yesterday.
Storm chaser and award-winning photographer Mike Oblinski just released his latest time-lapse, and it is absolutely stunning.
Looking to level up your video capture capabilities without buying a whole new camera? Blackmagic's Video Assist 4K is well worth considering, despite a few flaws and its lack of 4K/60p support.
We're big fans of Fujifilm's fast-growing GFX system, and the GF 110mm F2 lens is no exception. Positioned as the system's classic portrait lens, its optics are just as impressive with non-human subjects as well.
Nikon turns 100 years old today, and the company is celebrating with a wacky music video, some tributes to its history, and a new vision presented by president Kazuo Ushida.
Phottix just released the Premio Parabolic Umbrellas series, replacing their Para-Pro line with a stronger, deeper and better made set of parabolic umbrellas.
The Moto Z2 is Motorola's first dual-camera smartphone and, compared to its predecessor, comes with a number of improvements and new camera features.
Researchers at Stanford have revealed a new '4D camera system' built for robots. The system is based on the same light field tech that allowed Lytro cameras to refocus images after they were taken.
If you want 'beautiful rendition' from your lenses, follow this simple rule: only buy classic low-element prime lenses with lead glass elements—everything else is junk.
In an interview with CNBC, Leica Chairman Andreas Kaufmann said he dreams of a 'true Leica phone,' and hinted at what's next for the Leica and Huawei partnership.
Wildlife and nature photographer Peter Mather tells the story behind this exceptional shot of a mama grizzly and her cub searching for salmon in Yukon, Canada.
Popular YouTube channel TastyTuts has put together this 33-video Beginner's Guide to Adobe Photoshop—a godsend for anybody who wants to learn Photoshop from scratch.
The long anticipated replacement for the popular Rode VideoMic Pro is almost ready for shipping. The price of the upgraded VideoMic Pro+ will be £290/$300 when it goes on sale in mid-August.
A new iOS app called Explorest wants to help you find new locations to shoot. It's limited to Singapore for now, but the app is packed full of useful location scouting features.
Nikon's D850 development announcement is extremely light on details, so we assembled a wish list of upgrades and features we'd love to see.
Nikon has announced the development of the long-awaited replacement to its full-frame D810: the D850. Nikon says that the D850 will build on the strengths of its predecessor and offer 'new technologies, features and performance enhancements.'
Lens manufacturer Voigtlander has introduced a 65mm F2 macro lens for Sony E-mount that it says "rates as one of the finest in the history of Voigtländer."
The UK released a preview of their upcoming drone safety regulations, and it looks like drone pilots will have to both register their device and pass safety awareness tests.
National Geographic photographer Bob Holmes talks about light, and why you need to learn how to 'see' and not just 'look' at your subject.
Photographer Alessandro Barteletti shares the story behind his National Geographic Italia cover, shot with a 10-year-old DSLR and an iPhone flashlight.
Fashion catalog photographers in China have some next-level models to work with. In this video, you see one model hitting 30 poses in 15 seconds as the photographer snaps away.
Photographer Paul Adshead breaks down 11 photography-related smartphone apps he couldn't live without—from a pocket light meter to a lighting diagram app.
Fast-growing Chinese flash brand Godox is teasing a brand new flash trigger... for smartphones. The Godox A1 is a 'phone flash system' that can act as both flash and 2.4GHz trigger.
On July 12, Canon opened its newest Technology and Support Center, designed to serve the motion picture industry, in Burbank, CA. DPReview got a sneak peak and takes you behind the scenes.
The Sigma 14mm F1.8 Art is truly one-of-a-kind. It offers the fastest aperture of any lens that shares its focal length, produces beautiful sunstars and is incredibly sharp to boot. If you're in the market for a fast ultrawide prime, this looks to be the one to get.
In this article, expert macro photographer Thomas Shahan shares advice for successful closeup photography of bugs, insects and small animals.