We tour Nikon's Sendai factory
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We tour Nikon's Sendai factory

Here, physically complete Z7 bodies sit on a carousel awaiting final QC. Once firmware is loaded into the physically-complete cameras, technicians check test images and video footage on every Z7 using the 'load settings interface', to make sure that everything plays back as it should on-screen and over HDMI.

Some checks - like that one - are performed on every single Z7 that leaves Sendai, while others (such as environmental or durability tests which might involve deliberately testing parts to destruction) are performed on random samples from the line. Nikon told us that each Z7 is checked more than 100 times during assembly.