Pre-CES: Olympus has released the VR-340, an affordable 10x compact superzoom. It features a 24-240mm equivalent zoom and stands out from most of today's other Olympus announcements by being based around a 16MP, stabilized CCD sensor. It also offers a very respectable 460k dot LCD despite its recommended selling price of $149.
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NEW OLYMPUS VR-340 PROVES BEAUTY IS MORE THAN SKIN DEEP
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Slim, Stylish and Full of Features, the Olympus VR-340 Offers a Powerful 10x Zoom and Cutting-Edge Performance Inside Its Sleek Metal Casing
CENTER VALLEY, Pa., January 9, 2012 – Olympus today announces the launch of a new V Series camera that once again proves you can have an affordable, great-looking camera with advanced digital technology all packed into an exquisitely attractive slim metal casing. Whether you’re out for a night on the town, a birthday dinner with friends or a weekend stroll, the Olympus VR-340’s 10x super wide optical zoom lens (24-240mm equivalent*) is ready to capture and share superb close-ups and group shots of life’s most important moments, like births or weddings.
The Olympus VR-340 includes all the technology you’d expect from more expensive compact cameras, including a standout 16-megapixel sensor, AF Illuminator and higher ISO for shooting in low light, designed to enhance your shots.
Add style and artistic flair to your photos with nine Magic Art Filters that work with videos and still photos alike. The new Beauty Make-up mode enhances the look of faces in your shots. Laid out like a cosmetic toolbox, it lets you apply everything from eyeliner and eye shadow to rouge for skin blemishes. You can even lift cheekbones and morph your subjects to give them a cover-model look.
A simple, one-touch button allows you to record video clips with amazing clarity in high-definition, right from your camera. With sophisticated AF tracking, you can have confidence in capturing fast moving subjects like kids & pets. Simply preview and share all of your images on the Olympus VR-340’s large 3.0-inch, high-resolution LCD for proof that this camera’s beauty is more than skin deep.
*35mm camera equivalent.
U.S. Pricing and Availability
The Olympus VR-340 will be available in March and ships with a Camera Strap, USB Cable, USB-AC Adapter (F-2AC), Lithium-Ion Battery (LI-50B), Audio/Video Cable, Quick Start Guide, Instruction Manual and OLYMPUS [ib] Software CD-ROM and a Warranty Card.
Estimated Street Price: $149.99 (Available in white, silver, black, purple and red).
For a complete list of specifications, visit the Olympus website: www.getolympus.com.
Olympus VR-340 specifications
| Body type | |
|---|---|
| Body type | Compact |
| Sensor | |
| Max resolution | 4608 x 3456 |
| Other resolutions | 3264 x 2448, 2560 x 1920, 2048 x 1536, 1600 x 1200, 1280 x 960, 640 x 480 |
| Image ratio w:h | 4:3, 16:9 |
| Effective pixels | 16 megapixels |
| Sensor photo detectors | 17 megapixels |
| Sensor size | 1/2.3" (6.17 x 4.55 mm) |
| Sensor type | CCD |
| Image | |
| ISO | Auto, High Auto, 100, 200, 400, 800, 1600, 3200 |
| White balance presets | 5 |
| Custom white balance | No |
| Image stabilization | Sensor-shift |
| Uncompressed format | No |
| File format |
|
| Optics & Focus | |
| Focal length (equiv.) | 24–240 mm |
| Optical zoom | 10× |
| Maximum aperture | F3–5.7 |
| Autofocus |
|
| Digital zoom | Yes (4x) |
| Manual focus | No |
| Screen / viewfinder | |
| Articulated LCD | Fixed |
| Screen size | 3″ |
| Screen dots | 460,000 |
| Touch screen | No |
| Screen type | TFT Color LCD |
| Live view | Yes |
| Viewfinder type | None |
| Photography features | |
| Minimum shutter speed | 4 sec |
| Maximum shutter speed | 1/2000 sec |
| Exposure modes |
|
| Scene modes |
|
| Built-in flash | Yes |
| Flash range | 4.80 m |
| External flash | No |
| Flash modes | Auto, On, Off, Red-Eye, Fill-in |
| Drive modes |
|
| Self-timer | Yes (2 or 12 sec) |
| Metering modes |
|
| Exposure compensation | ±2 (at 1/3 EV steps) |
| WB Bracketing | No |
| Videography features | |
| Resolutions | 1280 x 720 (30,15 fps), 640 x 480 (30, 15 fps), 320 x 180 (30,15 fps) |
| Format | Motion JPEG |
| Microphone | Mono |
| Speaker | Mono |
| Storage | |
| Storage types | SD/SDHC/SDXC |
| Connectivity | |
| USB | USB 2.0 (480 Mbit/sec) |
| HDMI | Yes |
| Wireless | Eye-Fi Connected |
| Remote control | No |
| Physical | |
| Environmentally sealed | No |
| Battery | Battery Pack |
| Battery description | Lithium-ion rechargeable LI-50B battery & charger |
| Weight (inc. batteries) | 125 g (0.28 lb / 4.41 oz) |
| Dimensions | 96 x 57 x 19 mm (3.78 x 2.24 x 0.75″) |
| Other features | |
| Orientation sensor | Yes |
| Timelapse recording | No |
| GPS | None |
Additional images
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