Pre-PMA 2006: Sony announced today a new range of 'W' series ultra-compacts that mark the end of the popular 'P' series (and the original 'chunky' W series), and bear more than a passing resemblance to the Canon Ixus / Elph range. The range launches with two new 6-megapixel models, the W30 and W50. Both feature eye level viewfinders, Sony’s Clear RAW ™ imaging technology (claimed to offer low noise at up to ISO 1000), a 3x zoom and 2.0-inch and 2.5-inch screens, respectively.
SONY’S NEW CYBER-SHOT W-SERIES CAMERAS BRING ADDED PERFORMANCE AND EYE-CATCHING DESIGN
SAN DIEGO, Feb. 13, 2006 — Sony has re-engineered its W-series of top-performing Cyber-shot® digital still cameras to embody the virtues of a traditional camera style and satisfy modern tastes for sleek, compact design.
In addition to sporting eye-level viewfinders in the fashion of traditional cameras, the new DSC-W50 and DSC-W30 models have large LCD screens and are significantly more compact than previous W-series models.
Both new cameras offer six-megapixel image resolution for high-quality prints, high-light sensitivity for fast-action shooting and more natural-looking pictures in low-light conditions, precision Carl Zeiss® Vario-Tessar 3x optical zoom lenses, and MPEG1 movie recording.
Available in silver, the DSC-W50 model features a 2.5-inch, easy-to-view LCD screen wrapped in a metal-alloy body with sophisticated etching and details. The DSC-W30 model also comes in silver with a two-inch LCD.
“These new models will be attractive to people who prefer the look and feel of a traditional camera, but without the bulk,” said James Neal, director of digital imaging products at Sony Electronics. “We’ve also increased the light sensitivity, which minimizes the need for flash photography, and improved the cameras’ user interface for better photography results and overall camera experience.”
No More Guessing What those Icons Mean
Anyone who has ever found menu icons on a digital still camera mysterious will appreciate the new function guide on the latest W-series models. When menu icons are selected, such as a specific shooting function or scene mode, a text explanation is displayed on the LCD making it easier to take a great shot. This function guide can be turned off once the user becomes more familiar with the camera.
Built for Better Performance
Both new models include high light-sensitivity settings up to ISO 1000, which allow for shooting at higher shutter speeds to capture fast-moving subjects with less blur. With higher light sensitivity at your fingertips, you can shoot in available light without a flash for more naturally-exposed, “true-to-life” pictures. With Sony’s Clear RAW ™ imaging technology, you can up the camera’s sensitivity without dramatically increasing picture noise, which makes pictures look blurry and grainy.
Sony’s ultra-fast Real Imaging Processor™ circuit delivers quick start-up, fast shot-to-shot times, and long battery life -- up to 400 shots on a single charge for the DSC-W30 model. It also speeds up the cameras’ sophisticated auto-exposure and multi-point, auto-focus features so that users get the picture right the first time.
Both cameras have 32MB of internal memory, which can be expanded further with an optional Memory Stick Duo™ media card or Memory Stick PRO Duo™ card, now offered in capacities up to two gigabytes.
Make the Most of High-Resolution Images through Prints
You can make high-quality prints by simply connecting these models to a Sony DPP-FP50 digital photo printer. You can even create postcards or calendars using the printer’s supplied software.
With Sony’s ImageStation® online photo service, you can expand your options to print tens or even hundreds of pictures, create online photo and video albums, or make customized gifts such as photo books and calendars.
The Cyber-shot DSC-W50 will be available in early March for about $250, and the DSC-W30 is available this month for about $230. Bundled accessories include rechargeable Lithium ion batteries (NP-BG1), charger (BC-CSG), USB and AV output cables, and Cyber-shot viewer software. Options include a lithium ion battery (NP-BG1) for about $50, a travel charger (BC-TRG) for about $60, a sports pack (SPK-WA) for about $100, and a 30mm lens/filter adapter (VAD-WB) for about $30.
Both models can be purchased at Sonystyle.com, at Sony Style® retail stores (www.sonystyle.com/retail), and at authorized dealers nationwide. Pre-orders begin today at http://www.sony.com/w30 and http://www.sony.com/w50
1/2.5 " Type CCD
|Image sizes|| 2816 x 2112
2816 x 2112 (3:2)
2048 x 1536
1920 x 1080 (HDTV)
1632 x 1224
640 x 480
|Movie clips|| 640 x 480 @ 30 / 16fps
320 x 240 @ 16 / 8fps
160 x 112 @ 8fps
|File formats|| Still: JPEG
Movie: MPEG VX
3x optical zoom
Carl Zeiss Vario-Tessar
|Digital zoom||Precision 2x, 6x TTL|
|Focus|| Contrast Detect AF
|AF area modes|| 5 area Multi-point AF
|AF assist lamp||Yes|
|Focus distance|| Normal: 50cm min
Macro: 2cm min
|ISO sensitivity|| Auto
|Exposure compensation|| +/-2 EV
1/3 EV steps
|Shuttter speed||1/2000 - 1sec|
|Aperture||F2.8-7.1 (wide) F5.2-13 (tele)|
|Scene modes|| Twilight
|White balance|| Auto
|Self timer||2 or 10secs|
|Continuous shooting|| 1.4 fps up to 3 shots (6MP)
1.4 fps up to 98 shots (VGA)
|Image parameters||Natural, Rich, Sepia, B&W|
Auto daylight fill
|LCD monitor|| 2.0-inch
|Connectivity|| USB 1.1
|Storage|| 32MB internal memory
|Power|| Lithium-ion NP-BG1 battery
BC-CSG ext charger supplied
|Weight (no batt)||123 g (4.5 oz)||127 g (4.7 oz)|
|Dimensions||89 x 59 x 23 mm (3.5 x 2 5/16 x 7/8 in)||89 x 57 x 23 mm (3.5 x 2 1/4x 7/8 in)|
|Christine by JP Zanotti|
from Car wreck
|Fangorn Forest by cand1d|
|Yosemite Falls with Moonbow by Jonathan Shapiro|
from Best Landscape of the Week 4
Think Tank Photo has updated two of its popular bag lines with improvements to functionality. Read more
We’ve all seen Bob Jackson’s Pulitzer Prize winning photo, but there's another.
The sample footage looks good.
It will automatically pick the best camera settings depending on shooting conditions. It even promises enhanced functionality for your camera, like exposure and focus stacking. It already supports many cameras from Canon, Fuji, Nikon and Sony. Read more
As if $13,950 wasn’t enough to pay for a special edition lens, the Leica Store in San Francisco is offering a prototype of said lens for $24,995. Read more
Make those old photos disappear without deleting them forever.
Firmware updates enable 10 fps shooting with adapted A-mount lenses, and faster startup times and better compatibility for 20 fps shooting when using native lenses on the a9.
Fujifilm has released firmware updates for its camera models X-T2, X-Pro2, GFX 50s, X-T20, X100F and X-T1 and updates to three of its software products.
A 22 year-old Romanian photographer uses his DJI Phantom 4 drone to capture unique perspectives of the city where he now lives.
What's it like to ride the waves with champion surfer Kelly Slater? This VR video from Teton Gravity Research gives you a taste.
When Nikon released the full-frame D3 in 2007, it changed the professional photography industry. In this week's Throwback Thursday, Barney remembers a legend. Read more
The new stuff should have better red hues, improved sensitivity and finer grain - but don't worry - will still shift blues to green, greens to purple and yellows to pink.
Ricoh has introduced a new rugged compact camera with a 16MP CMOS sensor, 28-140mm lens, 2.7" LCD and built-in LED macro lights. Read more
This compact drone can shoot HD video using a 2-axis stabilized 12MP camera. Read more
The new Prynt Pocket can print a photo directly from their iPhone simply by inserting the phone into the printer, then snapping a photo. Each print will cost about 50 cents. Read more
Updates for Adobe Camera Raw and Lightroom CC bring support for the Sony A9 and Panasonic ZS70/TZ90, along with bug fixes.
The Triggertrap remote camera control system is no longer sold due to the company folding, but now users will be able to build their own. Read more
The Magic Format Converter comes with internal optics that expand the image circle of full-frame DSLR lenses for use on the Fuji medium format camera. Read more
The usually Apple-exclusive MacPhun software developer has announced that it will introduce PC versions of two of its most popular applications. Both Aurora HDR and Luminar should be available for the Windows operating system by the autumn of this year. Read more
Sony's newest G Master telephoto zoom, announced alongside the a9, is the first of the company's FE lenses to reach 400mm natively. We had one in California and photographed horses, portraits, and landscapes - check out how it did. Read more
Garmin has entered the 360-camera market with the VIRB, which captures 5.7K video at 30p as well as 15MP stills. Read more
German media reports that the founders of the company behind the Panono 360-degree ball camera have filed for bankruptcy at a court in Berlin. Read more
With a claimed 800 new custom parts, Microsoft's updated Surface Pro comes with the latest Kaby Lake processors, better battery life, a new hinge, plus the Surface Pen is updated as well. Read more
DW Photo is attempting to resurrect the Hy6 medium format camera, though the legal tangles of its development may stop it being branded Rolleiflex.
The Kodak EKTRA, the company's 'camera first' smartphone, is now available to purchase in the United States. Read more
Apple and Nokia have settled their years-old patent dispute. Apple will make an undisclosed payment to Nokia and sign a licensing agreement related to digital health products with the Finnish company.
David Gibson, one of Britain's best known street shooters, shares all.
Photographers from the SKYGLOW project travelled 150k miles and took 3 million photos in increasingly rare locations: those without light pollution.
The world's fastest 200mm was produced for 16 years. In that time, only 8000 were made.
Photokina, the biennial photo industry trade show in Cologne, Germany, has announced that it will become an annual event beginning in 2018, and expand its focus to additional areas of imaging technology. Read more