In an interesting surprise move Fujifilm US has today announced that it will carry the SuperCCD HR FinePix F810 digital camera. The F810 and E550 share much of the same componnetary (including the lens) the main differences are in the body design and the F810's unusual widescreen 2.1" LCD monitor and widescreen shooting mode. This camera was originally announced for the European market back in July, full details available inside. It should hit the shelves at around $600.

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Press Release:


Super CCD HR Sensor and New Processor Provide Speed and Quality

VALHALLA, NY, September 23, 2004 -- For consumers who enjoy viewing their digital still images or movie clips on widescreen TVs or monitors, Fuji Photo Film U.S.A., Inc. announces the FinePix F810, the latest addition to Fujifilm’s extensive digital camera line. Featuring the same high quality Super CCD HR sensor, new image processor and 4x zoom lens found in the recently introduced FinePix E550, the new F810 provides the additional versatility of shooting in either standard (4:3) or widescreen (16:9) formats.

The FinePix F810 offers 6.3 million effective pixels and can capture up to 4048 x 3040 recorded pixels (12.3 million) in standard mode or 3968 x 2232 recorded pixels (8.9 million) in widescreen mode using Fujifilm’s proprietary Super CCD HR (High Resolution) sensor system. The sensor offers expanded sensitivity, from ISO 80 for superb image quality to ISO 200 and 400 for high performance and ultra-high ISO 800 (at 3MP mode or less) for low light or fast action photography.

This unique image sensor is powered by a new image processor, which provides incredible speed combined with drastically reduced noise levels. As a result, the camera is ready to go in a start-up time of 1.2 seconds, is able to capture images with a frame-to-frame time of 1.0 second, and features a shutter lag of just 0.05 seconds.

The FinePix F810 is equipped with a Fujinon 4x optical zoom lens with a 35mm camera equivalent of 32.5-130mm in standard mode and 35.5-142mm in widescreen mode. The camera also offers a variety of shooting modes ranging from automatic, manual, programmed AE, aperture or shutter priority AE, macro, to four pre-programmed scene positions (portrait, landscape, sports, night scene). In addition, a continuous shooting mode may be selected, capturing top or final 4 frames at a rate of 3 frames/second, as well as a long burst mode, at a maximum of 1.6 frames/second, recording up to 40 frames (at 2 megapixel mode only). The FinePix F810 captures movie clips at 30 frames/second at full VGA with sound, either in standard or widescreen mode, with no time limitations.

The FinePix F810 offers a 2.1-inch widescreen LCD screen that provides approximately 100% of coverage for easy viewing and control. The camera is powered by a NP-40 rechargeable Lithium-ion battery and comes with Fujifilm’s PictureCradle for recharging as well as for fast image downloading.

“The FinePix F810 is yet another example of Fujifilm’s innovation and technology,” said Bill Drysdale, Vice President of Marketing, Digital Devices Division, Imaging Group, Fuji Photo Film U.S.A., Inc. “It’s fast, produces outstanding images and can be used in standard mode to view or make prints, or in widescreen mode when still images or movie clips are to be viewed on a widescreen TV or monitor.”

The FinePix F810 will be available in October 2004 in photo specialty stores at a MSRP of $599.

Fujifilm FinePix F810 Zoom specifications


• 1/1.7 inch Super CCD HR
• 6.6 million pixels total
• 6.3 million effective pixels

Image sizes

Standard mode
• 4048x3040 (12.3 million)
• 2848x2048
• 2048x1536
• 1600x1200
• 640x480

Widescreen mode
• 3968x2232
• 3299x1800
• 2304x1296
• 2048x1152
• 768x432

Movie clips

Standard mode
• 640x480 (30 fps)
• 320x240 (30 fps)
• With monoaural sound

Widescreen mode
• 640x360 (30 fps)
• 320x180 (30 fps)
• With monoaural sound

File formats

• Still: CCD-RAW/JPEG (EXIF 2.2)
• Movies: AVI (Motion JPEG)
• Sound: WAV (up to 30 seconds)

Lens • 32.5 - 130mm equiv. (Standard) (4x zoom)
• 35.5 - 142mm equiv. (Wide) (4x zoom)
• F2.8 - F5.6
• Fujinon

• Auto focus
• AF Area Focus
• AF Centre Focus
• Manual focus
• AF assist illuminator available

Focus distance

• Normal: 0.6 m - Infinity
• Macro: 7.5 - 80cm

ISO sensitivity • Auto
• ISO 80
• ISO 100
• ISO 200
• ISO 400
• ISO 800
Shutter speed • 3 - 1/2000 sec
Modes • Auto
• Portrait
• Landscape
• Sports
• Night Scene
Colour Modes • B&W
• Chrome
• Standard
Aperture • 1/3 EV steps
• At wide: F2.8 / F8.0
Exposure Modes • Programmed AE
• Aperture Priority AE
• Shutter Priority AE
• Manual
White balance

• Auto
• Manual
• Fluorescent Light (warm white)
• Fluorescent Light (cool white)
• Incandescent Light

• Custom

Self timer • 2 or 10 sec
Continuous shooting • Full resolution: 3 fps up to 4 images
• Long Period: 1.6fps up to 40 images (only 2MP mode 2048 x 1536, 2048 x 1152
Flash • Built-in
• Modes: Auto, Red-eye reduction, On/Off, Slow Synchro, Red-eye reduction + slow synchro
• Range: (wide) 4.0 m, (tele) 2.5 m
Viewfinder • Optical
LCD monitor • 2.1" TFT LCD
• 173,000 pixels
Connectivity • USB 2.0
• A/V out
Print compliance • PictBridge
Storage • xD-Picture Card
• 16 MB xD-Picture Card supplied
Power • NP-40
Weight (no batt) • 200 g (7.1 oz)
Dimensions • 109.5 x 54 x 29 (4.3 x 2.1 x 1.2 in)