The rumors of Nikon creating a stripped-down, film-era-style camera are exciting - not least because it's something people have been calling for, for years. Until recently, the very idea of one of the big camera makers going down that route would have seemed unlikely - after all, you don't get to push technology forward by looking back.
Nikon Rumors has been reporting possible specifications all week. Some interesting bits of information that were first reported include:
A couple of factors now make it seem real. Firstly, the rapid collapse of the compact camera market has left camera manufacturers looking for new niches to exploit. Secondly, Fujifilm has shown (with its hugely successful X100) that there's a market for a camera with pre-digital-era controls and looks.
Looking at Nikon specifically, the Coolpix A shows the company is now paying attention to photo-enthusiast niches that it has ignored for a long time. Whether it thinks there are significant profits to be made in these niches or because it would help burnish the company's credentials as a maker of products for photographers, it would make sense for Nikon to produce a product that plays on its heritage (especially since it's Sony's RX1 and Fujifilm's X100 that are tugging at the purse strings of photographers).
If the rumors do prove to be true, we can only hope Nikon will balance the desire to look back while including some updated camera ergonomics, which have come a long way since the Nikon F3 and FM. We hope such a camera ends up classically-inspired, rather than a slavish throw-back.
This week Nikon released a short teaser video and ad campaign for a "pure photography" camera adding fuel to the flame.
'It's in my hands again' - Nikon teaser video
Is this the camera you've been waiting for? Or are there cheaper, better options already on market?
Update: Nikon Rumors now believes some of its previously-reported specifications to be 'fake'.
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