Sony has issued a press release about the new product developments it's showcasing at Photokina 2010. Highlights include a firmware update for the NEX series (covered in a separate news story), a prototype of a new camera that will incorporate the latest Translucent Mirror technology, accessories for A-mount cameras including a flash and vertical grip, and upcoming lenses for both A and E mounts.
Sony showcases digital imaging solutions at Photokina Prototypes of Advanced Model A-mount Camera and new E-mount lens roadmap are revealed
Sony showcases the unique creative possibilities of its full digital imaging line-up at Photokina. Highlights on the Sony stand in Hall 5.2 include latest additions to the α (pronounced ‘Alpha’) range of interchangeable lens digital cameras, Cyber-shot™ compact cameras, Handycam® HD camcorders, Bloggie™ Mobile HD snap cameras and S-Frame digital photo frames.
A-mount system interchangeable lens digital cameras
Shown for the first time in Europe, Sony exhibits a new advanced segment camera (prototype) that uses Translucent Mirror Technology. Aimed at photo enthusiasts and step-up amateurs, the new α model builds on the powerful creative possibilities of the first translucent mirror cameras from Sony, the α55 and α33, also on display. Unlike conventional DSLR cameras, this innovative design enables super-fast shooting responses with continuous AF during stills and HD video shooting in a compact body.
Also presented, new A-mount system accessories currently in development include a flash and Vertical Grip, plus standard zoom and telephoto lenses.
E-mount system cameras: NEX-5/NEX-3
The growing range of E-mount system cameras, lenses and accessories is on display at Photokina. The compact, beautifully styled NEX-5/NEX-3 feature an APS-C size sensor, allowing photographers to capture DSLR-quality stills and video with the creative freedom of interchangeable lenses. On show are prototypes of seven new E-mount lenses that will be available during 2011 and 2012.
Available from mid-October, a firmware update adds fresh functionality to the NEX-5/NEX-3. Autofocus operation is now supported when using A-mount SAM and SSM lenses with the optional LA-EA1 Mount Adaptor. There’s also a new custom function that allows assignment to buttons of frequently-used functions, plus a new function to record movies with setup aperture.
Cyber-shot™ digital compact cameras
The Cyber-shot™ range of digital still cameras includes the feature-packed W series, the high-performance H series and the super-slim T series. Key Cyber‑shot™ features include AVCHD Full HD video, 3D Sweep Panorama and Superior Auto Mode for brilliant results in any shooting situation.
Handycam® HD camcorders
The Handycam® range of flash memory and hard disk drive camcorders unites Sony expertise in image sensing, digital processing and advanced optical design. The Exmor R™ CMOS Sensor on selected models boosts sensitivity for enhanced image quality with reduced noise, even in low-light. SteadyShot Active Mode features ‘3-way’ shake cancelling for more stable images at all zoom settings, even while walking.
Targeted at videographers and enthusiasts, the Handycam® NEX-VG10 features an extra-large Exmor™ APS HD CMOS sensor for stunning images with cinematic depth-of-field effects. Compatibility with interchangeable lenses allows still photographers to fully exploit the creative possibilities of their existing lens collection (A-mount lenses require optional adaptor).
Bloggie Touch™ Mobile HD snap camera
The latest addition to the Bloggie™ family, the stylish “Bloggie Touch” MHS-TS20K features a super-size touchscreen, 360 Video shooting capability and built-in USB arm for easy PC transfers. Built-in software simplifies photo and movie clip sharing via online services like the newly-launched Personal Space by Sony.
S-Frame Digital Photo Frame
The full 2010 line-up of S-Frame digital photo frames includes models from 17.8cm (7”) to 25.9cm (10.2”) panel size. Flagship models now support AVCHD video playback with stereo sound. Other models include the D830L, a battery-powered portable photo album, and F800 that integrates a high-quality colour printer.
Sony at Photokina 2010: Prototype / pre-production model display
A-Mount series interchangeable lens camera
- Advanced model
- Translucent Mirror Technology
- Exmor APS HD CMOS Sensor
- AVCHD Full HD video
- Standard zoom lens suitable for advanced model
- Telephoto Lens (500mm F4G)
- Vertical grip
E-Mount series interchangeable lens camera
- Color Variation Concept Models of NEX-5 and NEX-3
- Wide fixed focal length CZ : available from 2011
- Telephoto zoom : available from 2011
- Macro : available from 2011
- Portrait : available from 2011
- High performance standard zoom G : available from 2012
- Wide zoom : available from 2012
- Mid-telephoto : available from 2012
Sep 20, 2013
Sep 18, 2013
Sep 13, 2013
Sep 13, 2013
|Patrick Finds Inner Peace by ecastellon|
from Your best photo of the week!
|Forks by Kukla|
from Arranged everyday objects
Seven simple rules to make sure you get the most out of your next photography outing.
Vitec, the company that owns popular accessory maker Manfrotto, has just acquired JOBY and Lowepro for a cool $10.3 million in cash. The acquisition adds JOBY and Lowepro to Vitec's already sizable collection of camera gear brands.
A master drone pilot has captured one of the most incredible (and highly illegal) drone videos we've ever seen by flying around, inside, onto, and under a moving train.
Intel just debuted their 8th generation desktop CPUs, and the lineup packs a performance boost for 'content creators' that photo and video editors might be intrigued by.
Canon is developing a 'Free Viewpoint Video System' that will turn real life sports games and events into immersive 3D interactive experiences. It's video game-like camera control IRL.
A veteran photojournalist, Rick Wilking secured a spot in the path of totality for the August solar eclipse. While things didn't quite pan out as predicted, an unexpected subject in the sky and a quick reaction made for a once-in-a-lifetime shot.
The new iZugar 3.25mm F2.5 super fisheye lens offers an insane 220-degree angle of view. That means it can basically see behind itself... good luck keeping your feet out of the shot.
You'll laugh, you'll cry, you'll remember that time you took a picture of the frozen pizza baking directions.
A Craigslist poster has discovered the worst possible way to photograph a car: taking pictures of pictures displayed on a cracked and scratched up smartphone screen.
With the iPhone X coming out soon, the title probably won't last, but the iPhone 8 Plus is officially the best smartphone camera DxOMark has ever tested, and the iPhone 8 is second.
Kodak's new Facebook Messenger chatbot is trying to bring back the 'Kodak Moment' by digging up your old social media photos and trying to sell you prints and custom coffee mugs.
Affinity Photo for iPad was touted as "the first full blown, truly professional photo editing tool to make its way onto the Apple tablet." This update makes it that much more convenient.
Yashica has released a new teaser video, and this one claims they'll be releasing an "unprecedented camera" in October on Kickstarter. Ready... set... speculate!
Storage solutions company Synology has just released its very first 6-bay NAS tower. Combined with the DX1215 expansion units, it can hold and control up to thirty drives.
We're always expanding our collection of product overview content, and we've just added videos for the Canon EOS 6D Mark II, the EOS Rebel SL2 and EOS M6.
The venerable Canon PowerShot G1 was announced seventeen years ago this week, marking the start of a line of enthusiast-focused compacts that's still alive and kicking.
Super macro photographer Can Tuncer captured these incredible close-ups of a single peacock feather using a special setup and three different microscope lenses.
After successfully crowdfunding the Biotar 75mm F1.5, Oprema Jena is at it again. This time they're bringing back the Biotar 58mm F2: the world's only lens with a 17-blade aperture.
Adobe's move to a subscription model is treating it very well indeed. The company has posted record revenue for the second quarter in a row, hauling in a mind-boggling $1.84 billion.
More details have emerged about the potential sale of Blackstone's 45% stake in iconic camera brand Leica.
Popular mobile editing app Snapseed just got a major update that includes a new interface and 11 new presets for both Android and iOS, as well as adding the Perspective tool to the iOS version.
It might sound like a strange idea, but taking macro photos of boiling water can actually result in some really cool photographs. A good photo experiment for a rainy day.
The database was created to "break with the narrow lens through which history… has been recorded" by equipping those who commission photography with "the resources to discover photographers of color available for assignments.
Lensbaby has released two new optics for their special "optic swap system." The Lensbaby Sweet 80 Optic gives you that trademark sweet spot of focus, while the Creative Bokeh optic gives you 9 different drop in aperture plate options to play with.
TechCrunch has already posted their review of the upcoming iPhone 8 (not yet the iPhone X), and they're calling it "a look into the augmented future of photography."
Affinity Photo is a $50 photo editing software with no subscriptions. That's it – pay for it once and you're done. And we think it's actually pretty darn good.
Instagram is currently testing a major change to the app's profile layout: replacing the 3-photo across grid with a 4-photo grid... and some users are NOT taking the news well.
A report by USSRPhoto is shedding some light on the return of the famed Zenit camera brand. It seems the full-frame mirrorless camera they're working on will be made in part by Leica using components from the Leica SL.
According to a reliable Korean report, Samsung is developing a smartphone sensor that's capable of super slow motion. Translation: Samsung's next batch of Galaxy smartphones may be able to shoot 1,000fps.
This simple photograph of a seahorse and Q-tip has taken the internet by storm. We spoke to photographer Justin Hofman about how it was captured, and what it means to him.