Sony has issued a press release about the new product developments it's showcasing at Photokina 2010. Highlights include a firmware update for the NEX series (covered in a separate news story), a prototype of a new camera that will incorporate the latest Translucent Mirror technology, accessories for A-mount cameras including a flash and vertical grip, and upcoming lenses for both A and E mounts.
Sony showcases digital imaging solutions at Photokina Prototypes of Advanced Model A-mount Camera and new E-mount lens roadmap are revealed
Sony showcases the unique creative possibilities of its full digital imaging line-up at Photokina. Highlights on the Sony stand in Hall 5.2 include latest additions to the α (pronounced ‘Alpha’) range of interchangeable lens digital cameras, Cyber-shot™ compact cameras, Handycam® HD camcorders, Bloggie™ Mobile HD snap cameras and S-Frame digital photo frames.
A-mount system interchangeable lens digital cameras
Shown for the first time in Europe, Sony exhibits a new advanced segment camera (prototype) that uses Translucent Mirror Technology. Aimed at photo enthusiasts and step-up amateurs, the new α model builds on the powerful creative possibilities of the first translucent mirror cameras from Sony, the α55 and α33, also on display. Unlike conventional DSLR cameras, this innovative design enables super-fast shooting responses with continuous AF during stills and HD video shooting in a compact body.
Also presented, new A-mount system accessories currently in development include a flash and Vertical Grip, plus standard zoom and telephoto lenses.
E-mount system cameras: NEX-5/NEX-3
The growing range of E-mount system cameras, lenses and accessories is on display at Photokina. The compact, beautifully styled NEX-5/NEX-3 feature an APS-C size sensor, allowing photographers to capture DSLR-quality stills and video with the creative freedom of interchangeable lenses. On show are prototypes of seven new E-mount lenses that will be available during 2011 and 2012.
Available from mid-October, a firmware update adds fresh functionality to the NEX-5/NEX-3. Autofocus operation is now supported when using A-mount SAM and SSM lenses with the optional LA-EA1 Mount Adaptor. There’s also a new custom function that allows assignment to buttons of frequently-used functions, plus a new function to record movies with setup aperture.
Cyber-shot™ digital compact cameras
The Cyber-shot™ range of digital still cameras includes the feature-packed W series, the high-performance H series and the super-slim T series. Key Cyber‑shot™ features include AVCHD Full HD video, 3D Sweep Panorama and Superior Auto Mode for brilliant results in any shooting situation.
Handycam® HD camcorders
The Handycam® range of flash memory and hard disk drive camcorders unites Sony expertise in image sensing, digital processing and advanced optical design. The Exmor R™ CMOS Sensor on selected models boosts sensitivity for enhanced image quality with reduced noise, even in low-light. SteadyShot Active Mode features ‘3-way’ shake cancelling for more stable images at all zoom settings, even while walking.
Targeted at videographers and enthusiasts, the Handycam® NEX-VG10 features an extra-large Exmor™ APS HD CMOS sensor for stunning images with cinematic depth-of-field effects. Compatibility with interchangeable lenses allows still photographers to fully exploit the creative possibilities of their existing lens collection (A-mount lenses require optional adaptor).
Bloggie Touch™ Mobile HD snap camera
The latest addition to the Bloggie™ family, the stylish “Bloggie Touch” MHS-TS20K features a super-size touchscreen, 360 Video shooting capability and built-in USB arm for easy PC transfers. Built-in software simplifies photo and movie clip sharing via online services like the newly-launched Personal Space by Sony.
S-Frame Digital Photo Frame
The full 2010 line-up of S-Frame digital photo frames includes models from 17.8cm (7”) to 25.9cm (10.2”) panel size. Flagship models now support AVCHD video playback with stereo sound. Other models include the D830L, a battery-powered portable photo album, and F800 that integrates a high-quality colour printer.
Sony at Photokina 2010: Prototype / pre-production model display
A-Mount series interchangeable lens camera
- Advanced model
- Translucent Mirror Technology
- Exmor APS HD CMOS Sensor
- AVCHD Full HD video
- Standard zoom lens suitable for advanced model
- Telephoto Lens (500mm F4G)
- Vertical grip
E-Mount series interchangeable lens camera
- Color Variation Concept Models of NEX-5 and NEX-3
- Wide fixed focal length CZ : available from 2011
- Telephoto zoom : available from 2011
- Macro : available from 2011
- Portrait : available from 2011
- High performance standard zoom G : available from 2012
- Wide zoom : available from 2012
- Mid-telephoto : available from 2012
Sep 20, 2013
Sep 18, 2013
Sep 13, 2013
Sep 13, 2013
|Waffles with fruits by Coolinarka|
from Food photography (desserts)
|Vestrahorn Frozen Reflection by Will B Milner|
from Ice cold
We got our hands on the first zoom lens available for Fujifim's new digital medium format system. Check out the samples
As summer really gets going over here in the Northern hemisphere, the team at Imaging Resource has put together a list of the best cameras for backpacking.
The Ukrainian Parliament banned statues of Lenin in 2015. Two years later, the monuments no longer adorn public buildings or stand watch over town squares, but they're still there.
If you had to choose one camera to bring along for the ultimate West coast road trip, what would it be? DPR's Sam Spencer choose the X100F. Read more
The a9 boasts impressive capability. As more examples of it in practice pour in, Sony's claims hold up. Watch the a9 track and maintain focus on a rapidly approaching basketball.
Last week, more than a million tonnes of Californian coastline slid into the ocean, taking part of Highway 1 with it. Check out the remodeling in photos taken before and after the landslide.
Even after eighteen months of reviewing the latest, greatest, shiniest and must-buy-me-est new gear, DPReview staffer Carey Rose has continued to use older DSLR cameras for his freelance work. But now, that might be changing. Read more
Sony is the world's leading mirrorless camera brand but remains third for ILCs overall, it's said in a presentation to investors. A focus on high value cameras and lenses should boost operating income, it says. Read more
It's nicknamed the 'Cycloptic Mustard Monster,' and is a 3D printed medium format camera. Read more
The new NanGuang LED lights are battery powered and come with accessories including filters and diffusers.
Have you been telling yourself, "Hey, I really need one of those 8K displays?" A video about Dell's new 8K monitor shows you what to expect. Is it really that much better?
Tamara Lackey, a Nikon ambassador USA and pro shooter, discusses embracing self-consciousness as a means of connecting with subjects.
There's a new Spiderman movie coming out and the poster been generating a lot of online chatter. Mostly about how it looks like the creation of a fevered teenager that just discovered Photoshop.
An honest defense of the system's merits, with photos as proof.
Copyright disputes are no fun at all. 'Binded' is a new startup that aims to simplify the process of registering - and enforcing - copyright for photographers. Read more
Not everyone wants to pay a premium for a long zoom camera. Thankfully, there are many reasonably priced cameras available, though they won't offer the same image quality as enthusiast models. In this updated roundup we look at big zoom cameras with more consumer-friendly price tags. Read more
Think Tank Photo has updated two of its popular bag lines with improvements to functionality. Read more
We’ve all seen Bob Jackson’s Pulitzer Prize winning photo, but there's another.
The sample footage looks good.
It will automatically pick the best camera settings depending on shooting conditions. It even promises enhanced functionality for your camera, like exposure and focus stacking. It already supports many cameras from Canon, Fuji, Nikon and Sony. Read more
As if $13,950 wasn’t enough to pay for a special edition lens, the Leica Store in San Francisco is offering a prototype of said lens for $24,995. Read more
Make those old photos disappear without deleting them forever.
Firmware updates enable 10 fps shooting with adapted A-mount lenses, and faster startup times and better compatibility for 20 fps shooting when using native lenses on the a9.
Fujifilm has released firmware updates for its camera models X-T2, X-Pro2, GFX 50s, X-T20, X100F and X-T1 and updates to three of its software products.
A 22 year-old Romanian photographer uses his DJI Phantom 4 drone to capture unique perspectives of the city where he now lives.
What's it like to ride the waves with champion surfer Kelly Slater? This VR video from Teton Gravity Research gives you a taste.
When Nikon released the full-frame D3 in 2007, it changed the professional photography industry. In this week's Throwback Thursday, Barney remembers a legend. Read more
The new stuff should have better red hues, improved sensitivity and finer grain - but don't worry - will still shift blues to green, greens to purple and yellows to pink.
Ricoh has introduced a new rugged compact camera with a 16MP CMOS sensor, 28-140mm lens, 2.7" LCD and built-in LED macro lights. Read more
This compact drone can shoot HD video using a 2-axis stabilized 12MP camera. Read more