Photokina 2012: Hasselblad Stand Report
The Hasselblad stand is busier than any of us can remember seeing it, thanks to the announcement of its 'Lunar' project. Initial reactions to the news, at least from the comments we've seen, could politely be described as derisive but it's drawing a crowd, nonetheless.
Despite the company's protestations, it's hard not to conclude that it has an awful lot in common with the Sony NEX-7, from the spec (24MP APS-C sensor, 10 frame per second shooting), through to the positioning of all its major control points. And, while reps on the stand talk of Hasselblad firmware, based on its experience with its medium-format 'H' system, the interface and menu layout is remarkable NEX-like.
Customers will be able to select from a wide range of body and grip materials, from rare woods to carbon fibre, crocodile skin to suede - their camera will then be made (assembled?) in Sweden. Rather than the usual one-off prototype, the Hasselblad stand is bursting with around 40 possible examples of the camera.
 |
 |
| The Hasselblad stand has around 50% of its area devoted to the Lunar |
And there are plenty of examples of the camera, stressing its custom-built nature |
 |
 |
| As an E-mount camera, it's compatible with Sony's LA-EA2 'Translucent' mirror E-A-mount adapter |
Its user interface is also remarkably Sony-esque, though we are assured it's Hasselblad firmware |
 |
 |
| Note the Hasselblad branding on the 18-55mm lens |
Hasselblad has even adopted the Minolta hotshoe |
 |
 |
| Alongside the NEX-7. If nothing else, it's noticeable that all the controls (bar the slightly shifted REC button) are in essentially the same places... |
...the Lunar's thicker body means the two control dials are further inboard than on the Sony. |
 |
 |
| Around 40 prototypes cover the stand, stressing the range of choices customers will have. |
Hasselblad is showing one of the mock-ups of the E-mount lenses Zeiss has announced it will make. |
 |
 |
 |
 |
 |
 |
|
|
|
|
|
Sep 22, 2012
|
Sep 21, 2012
|
Sep 21, 2012
|
Sep 21, 2012
|
The Prvke Lite is the latest release from camera bag/strap maker Wandrd. A shrunk-down version of their popular full-sized Prvke bag, this model is perfect for smaller kits, including mirrorless cameras.
The Olympus OM-D E-M10 IV is an entry-level mirrorless camera that's feature-packed, and will appeal to beginners as well as more experienced users. Read about the ins and outs of this image-stabilized, low-priced camera here.
The Panasonic Lumix DC-G100 (G110 in some regions) is a mirrorless camera designed for vlogging. Its 20MP Four Thirds sensor is paired with clever tracking audio technology, but we have our reservations.
The GFX 100S fits most of the capabilities of the GFX 100 into a smaller and more affordable body. We've tested what the camera offers to see who it might make sense for.
The Sony Alpha 1 is Sony's flagship mirrorless camera for, well, just about anything. With a 50MP sensor, it gives you tons of resolution, but it also lets you fire off burst images at 30 fps for fast action sports. Add in 8K video capture and you have a really impressive package.
There are a lot of photo/video cameras that have found a role as B-cameras on professional productions or A-camera for amateur and independent productions. We've combed through the options and selected our two favorite cameras in this class.
What’s the best camera costing over $2500? The best high-end camera costing more than $2000 should have plenty of resolution, exceptional build quality, good 4K video capture and top-notch autofocus for advanced and professional users. In this buying guide we’ve rounded up all the current interchangeable lens cameras costing over $2500 and recommended the best.
If you want a camera that you can pick up and use without having to page through the manual first, then this guide is for you. We've selected seven cameras ranging from compacts to full-frame, all of which are easy to operate.
Family moments are precious and sometimes you want to capture that time spent with friends or loved-ones in better quality than your phone can manage. We've selected a group of cameras that are easy to keep with you, and that can adapt to take photos wherever and whenever something memorable happens.
If you're looking for a high-quality camera, you don't need to spend a ton of cash, nor do you need to buy the latest and greatest new product on the market. In our latest buying guide we've selected some cameras that might be a bit older but still offer a lot of bang for the buck.
Comments