Fair enough. You're one of the few to have any hands on time with the new X2D, but the Sony sensor it uses has been around for some time in the Fuji GFX100/100S; so, its rolling shutter characteristics are already well known.

It is a matter of expectation as you indicated, which is also tied to the individual and their type of use.

Best wishes to you.

I understand it's not something people care so much.

X2D is released in 2022 , I was expecting the electronic shutter will be improved a bit more compared to GFX100 first released, especially it doesn't have a mechanical shutter on the camera like the GFX100.

X1D/X2D have thinner camera bodies, I guess I have to stick to their own lens most of the time.

Such a beautiful camera with IBIS sensor finally, simple menu and a 1.0x EVF which I love, hoping this maybe the camera I can use with other manual focus as I do with GFXs.

I wasn't trying to make a comment to dislike the X2D at all. I also wish other brands can take a little note from the X1D/X2D's menu. No matter how many functions/settings on the standard menu like Z9/a1/R3...etc, a custom button to change the menu to something simple will be sweet.

"I also wish other brands can take a little note from the X1D/X2D's menu. No matter how many functions/settings on the standard menu like Z9/a1/R3...etc, a custom button to change the menu to something simple will be sweet."

Agree.

@mikeran I admire SONY technology but I do think Nikon's Z9 had more to do with Canon's release of the R1.

I bought a Z9 coming from a Canon1DX, 2 & 3 and its a great camera. The weakness of the Z9 vs the 1DX is noise at relatively moderate
ISO.

With the 1DX I can shoot at 4000 IS0. With the Z9 1000 IS0 is my limit for Fashion Runway. At base ISO the Z9 is AMAZING.

That sample JPEG image of a guy inside a cafe on their site from the X2D -

It's a JPEG but the colour noise is also ridiculous

@TechTalk2: (some) People have the ability to learn... if necessary with the help of that useful little booklet, available at newsstands everywhere, "How to get the best out of your X2D 100C".

Of course they do, it's the first step to understanding the how and why of doing anything.

@TechTalk2 Ah, it seems you don't either. 😉

I remember, long ago, an advertisement agency who bought a picture. The resolution was too low (it wasn't, but he thought so nevertheless). So I upsampled the image and he was happy. 😊

I think the dynamic range of these sensors are higher compared to the Nikon Z9, so sometimes you will have a small benefit. Unfortunately most benefits are lost in the final delivery and consumption, but it's nice to have nevertheless.

There are quite a few use cases, I’ll name few:
- reproduction
- product/fashion with room for cropping for look books/collages
- landscape/architecture for example large scale banners for developers and again cropping and collage for marketing materials
- large format printing
- future proofing for large scale display units (Samsung Wall as an example)

Often, back in the day when I was in DTP, assets in original form would be cropped, manipulated and also edited to whatever was required. Having a lot of resolution and high quality TIFFs was a god send and that’s why medium/large format drum scans were the only way to get those assets. High res digital made it much easier.

Remember, people were saying the exact thing you said about 36MP for the Nikon D800. They said there was no need for so many megapixels unless you were making billboards. They were even worried that all those megapixels would magnify camera shake.

Of course we know now that the concerns were all unfounded and what we need are more megapixels; more, more, more!!!

What individuals need in terms of resolution, or anything else for that matter, is best determined by each individual. They know their own priorities, preferences, and specific use better than anyone else — and are therefore the best judge of what they need.

The need that I don't understand is the need to judge what other people need.

Good contribution to the comment section. LOL.

Toolman: Do you post this comment on every new camera article? Copy paste saves time I suppose.

Michiel953 I have seen your post a number of times. Let's coordinate on every article. How about it?

Toolman: What a "tool" (sorry, typo, "cool") idea! Can I think about it?

@photography-lover Did the Nikon Z9 ruin their party? ROFL

The a1 triggered the renaming.

There was no renaming of the supposed R1 to the R3. That's not the way big corporations work.

First, the R3 has the eye control AF, just like the EOS 3 did...how does explain that except as something intentional by Canon. Canon loves to lean on their old naming conventions...like the R5 replacing the 5D DSLR series.

And let's consider what a seemingly simple name change of R1 to R3 would mean. Any dealers or testers or reviewers with advance knowledge would need to be told and also told to keep it under NDA. You then have to redo all promotional materials and manuals. All model references to suppliers need to be changed. Even changing the badge on the body is not trivial. You need to spec that out and then make changes on the assembly line. And all of this with nothing leaking out, which is a near impossibility these days.

The reputable rumors in 2020 had it coming in 2021. And the rumors in 2021 had it coming in 2022.
Shocker it’s September and the reputable rumors have it coming in 2023. The reality is if it was coming before December 31st canon would have preannounced it a month or more ago and dropped teasers for months before issuing a launch date and price.

And we can’t say for certain whether the R3 was the R1 before Sony announced the A1…. But the longer time goes on before the actual R1 comes, the more plausible that theory becomes.

I suspect that Canon has been leaking fake information on purpose for years now.

There is consistency in that that is most probably not random.

The change from R1 to R3 does have a cost and does take some time, but it's a trade off against the huge marketing impact of Canon openly admitting that they can't compete anymore in the sports camera sector vs Sony and Nikon.

Canon knows better than any other player that their lead has been purely based on perception for 10+ years. All the factual data demonstrate that Nikon and Sony have been delivering significantly better performing equipment.

So avoiding breaking this perception themselves must be perceived as well worth the cost of a last minute naming change.

I recently shot at Miami Swim Week and this week at NYFW. Canon has lost a significant percentage of users from what I can see.

The reality is that over 90% "used to be" Canon on the riser with an f/2.8 70-200. I never seen more Nikon and SONY. Canon is down to 50%. When I shot in Miami for the Miami Tennis Open, again I saw a big loss of Canon and Big Whites.

I don't know what Canon is doing but if this so called R1 is not out soon and substantially better than the Z9, they have given up or they can't compete any longer.

The R1 is supposed to the Holy Grail. At a high resolution, it's supposed to be great for sports, fashion, weddings, studio and so on. Honestly, after years of Canon placing incremental technology in the market as an example 1DX, 1DXMKII, 1DXMKIII then R3.. What happened 18MP to 24MP at a drip drip drip to milk the photographer.

The 100MP R1 could be nothing more than a rumor. Fuji, SONY & Nikon have nothing to worry about.

The Canon super teles line up is really poor compared to Nikon and the gap is increasing at every release:
- no 120-300mm f2.8 (an absolutely essential lens IMHO)
- no 400mm f4.5
- no 400mm f2.8 with TC (another essential lens, although very difficult to procure)
- no 500mm f5.6 PF
- no 800mm f6.3 PF (a total game changer of a lens)

There should soon be also a 600mm f4 TC and a 200-600mm too that are only going to increase the gap.

All their brand new RF super teles are old tech, still very good optically but zero innovation compared with EF.

The only thing that is saving them is the difficulty Nikon is experiencing meeting demand.

The R1 will not change anything. The issue is a lot deeper than just a body missing.

Who cares?

I’m a Fuji user myself and I concur. What does this add to the conversation?

Toxicity?

I think as small sensor Fuji owners you have an emotionally vested interested in dissing any camera with a larger sensor. It’s sad.

@wolflooid... It's the same size sensor. 44x33mm

"Fuji APS-C with a decent prime lens will look the same as with the Hass."

An image from a Fuji APS-C, or any other camera of similar format, may look great and give you precisely what you envisioned. But, it won't look "the same as" an image from a larger format, due to the affect that image magnification has on image appearance.

I'm not saying that one is better or worse for your purposes or for those of anyone else. That's an individual creative choice. I'm just saying that they will not look the same.

That there's a difference in the way an image looks with different formats is a good thing. It offers creative choice. It would be boring if images were to "look the same" regardless of format. It would steal a creative option from your tool box.

Okay now in defense of the OP (with whom I disagree), I believe they were referring to medium-format Fuji GFX cameras, not the APS-C X system.

I should have noted that my reply was to martindpr and his comment on Fuji APS-C comparison directly above my reply. I quoted the comment, but forgot to note the name. Sorry about that!

In turn, I should have noticed the quotation marks.

@martindpr me? Lol. I don’t. I’m just care about such kind of situations when somebody comes to comments under an article about thing A and claims he will stick with a thing B. Who cares?

@martindpr: "This is why I would not go to MF territory. But this is only my opinion"

There's no reason why you should use medium-format and you a have a right to your opinions. Others do use medium-format, and every other format, for the "practicality" they find in those formats to fulfill their individual needs and preferences which may differ from your own.

It isn't "hype" just because you don't find "practicality" in something for your specific needs. There is no universal solution that meets everyones needs and desires, because we're unique individuals. Isn't that great?

I have used Hasselblad from the V-system with film and digital to the H-system with a variety of backs, nearly all multi-shot. Due to the type of studio experience I've had, there were also a lot of years with a Sinar p2 primarily, but other view cameras as well. Want more? I could bore you to tears with details detective.

Frankly, I'm not defending anything. I feel more like a janitor that comes into the cesspool of the internet to mop up some of the messy, sometimes disingenuous, and often misleading information that's out there. It's not glamorous, but someone has to clean up or the gullible might step in it and track it all over the web.

Now... what's your story? What has you so worried about Hasselblad, or my thoughts, or life on the roller coaster of digital imaging technology?

Kind of weird move to point out techtalk like this. I read through the comments and all his/her comments are constructive. I’m really interested in the X2D and have almost 20 years experience shooting Hasselblad (and many other brands). All cameras have their strengths and weaknesses and there’s plenty of sad and unconstructive bashing happening in the comments. Point out and shame those people instead.

I think his(Tech's) comments rae constructive.

@ZilverHaylide,

First, I get grilled by you, like you're some detective and I'm your suspect. Then you toss out, "assuming that what you said is true, then you aren't being paid, just perhaps a fan-boy"

Are you sure that you're not really a charm school instructor?

Charm has nothing to do with it.

In this world, where CEOs (of Whole Foods, FPL) post online under false names, where "influencers" have become the norm in marketing (whether for a phony 30TB "SSD" for $30, or a high-end and genuinely-high-quality product), EVERYONE is suspect. Or at least they will be to me, who remembers earlier times when most companies didn't engage in marketing posing as information or dialogue.

As for me "grilling" you, pure hyperbole. A cop standing over a suspect in an interrogation room might be said to be "grilling" him. We aren't even near each other, and all I've done is point out the suspiciousness, to me, of the amount of effort you've put into posting on this new product (now looking deeper, over 100 posts in just a few days, every single one about this product), coupled with the date you joined DPR, and my belief in full disclosure (required of me as a scientist, and I think also ought to be required of any marketing).

Your first statement is correct. Charm certainly has nothing to do with it.

As for the rest of it, I don't care. There's no reason for me to care about your suspicions or what you think... and I don't. So, I'm done entertaining you.

What I suspect is that this exchange has been as boring and unenlightening for many others as it has been for me. Now you can read another Sherlock Holmes novel or go interrogate someone else.

Best wishes and have fun!

Hey! I just thought of one thing that we might have in common which is the intersection of art, science, and photography. So, I'll put some links here for you to view if you wish. I think you may enjoy it. It's art, science, and photography.

The Rijksmuseum has been engaged in a comprehensive multi-year research and conservation project devoted to restoration of Rembrandt’s massive masterpiece known as known as The Night Watch.

How the New Ultra-High Resolution 717 gigapixel Image of Rembrandt’s The Night Watch Was Created https://www.rijksmuseum.nl/en/stories/operation-night-watch/story/ultra-high-resolution-image-of-the-night-watch

There is much more on this https://www.rijksmuseum.nl/en/stories/operation-night-watch

There is a YouTube video with Rijksmuseum Senior Scientist Robert Erdmann explaining the image capture system and process in detail below. https://www.youtube.com/watch?v=z_hm5oX7ZlE

The project, which began in 2019, is being carried out in a specially designed glass room inside the museum to allow visitor's to view the process. Imaging of the painting has included: a high resolution 44.8 gigapixel visible-light photograph (20 µm) in May 2020, UV photography (20 µm), macro X-ray fluorescence (500 µm & 250 µm), reflectance imaging spectroscopy of visible and near-infrared (VNIR) and short-wave infrared (SWIR)(168 µm), optical coherence tomography, 3D scanning (15 µm), and finally in 2022 an ultra-high resolution 717 gigapixel visible-light photograph (5 µm). The various scientific and visible-light images are layered to allow researchers to use a custom made "curtain viewer" to browse image sections in multiple imaging forms simultaneously.

Example of "curtain view - https://media.wired.co.uk/photos/606d9eff7aff197af7c72c67/master/w_1600%2Cc_limit/01-20-ftnightwatch06.jpg

Thanks for those links to that project on Rembrandt's The Night Watch. Rembrandt was such a master at painting light and dark, and using that and perspective to create the illusion of 3D in a 2D painting.

Look at that spear that the forward gentleman in the light colored clothing is holding...it seems to come right out of the image.

Also Rembrandt painted a kind of shallow depth of field. In essence, he painted bokeh before photography! Look at how as you move from forward to back in the painting that the subjects become less well defined. You could almost call "Bokeh" the "Rembrandt effect!"

There's a reason why Rembrandt has gone down into all of eternity: he was a true genius of visual arts.

@Thoughts R Us,

Glad you enjoyed the Rijksmuseum's Operation Night Watch links. I've found the project interesting in a variety of ways. I check their website on occasion to follow the progress.

The painting has had quite the history and a hard life! It's been cut down to a smaller size, attacked and repeatedly slashed with a knife, had acid thrown on it, was rolled up and stored in a cave to protect it during WW II. The museum even installed a trapdoor with an escape slide into the floor under the painting in the 1930s for emergencies, as it is so massive and difficult to move.

https://en.wikipedia.org/wiki/The_Night_Watch

In the language of today's youth, I think Tech Talk2 totally owned ZilverHaylide in this match. Now back to my favorite sports programming.

@WhaleShark "No GPS support? Why?"

The only people that will know why are at Hasselblad. If I had to speculate, my first guess would be that they had already packed as much as was practical into the space available in the camera at its current size and decided the compromise between making the camera larger or leaving out GPS would be to leave out GPS.

Since every product is always a long series of compromises and decisions regarding size, weight, features, cost, etc; my guess is that leaving out GPS and video were decisions made in order to meet other design priorities for the camera. But, that's just pure speculation on my part.

Another possibility is that it's there but not yet enabled. I doubt it, but who knows at this early stage of release? If so, enabling at a later date would be a nice surprise as opposed to announcing now and have grumbling from people asking when are they going to enable it.

I lean toward my first guess as more likely, but it's all just speculation.

I'm guessing the omission of the GPS was to save the battery from draining.

@Johans81, I have the same general sentiment. I wouldn't have considered the X1D, as it didn't seem refined enough and other than using leaf lenses, didn't offer anything that I'd consider advantageous to me.

Though I think 100mp is investing in the past for Hasselblad and would've like them to have used the 150mp sensor, the meager 100mp upgrade from 50mp, internal memory, new leaf lenses, new electronic internals, etc.. has at least made a very compelling option over the current Fuji options in my opinion, for what I would want in a camera. If that 35mm lens were a 23mm lens then that would've been nice as well, but I assume they know their target market.

Today, my only choices would be X2D 100C for a 33x44mm sensor based camera and PhaseOne for anything else.

@photography-lover: "Why?"

Why not? and Why would it matter to you?

Photo-lover : good question , I just like the handling on the x1d better, if I closed my eyes and pretended it didn’t suck it was more fun to use,. Leafshutter will come in handy cause I mainly shoot with strobes., it’s beautiful and it’s a hasselblad and I’m from Sweden so a small part will be fanbooy related.. as you see mostly personal reasons not because.

@johans81
If you use strobes a lot then the X2D is certainly potentially a good option.

It remains to be see how good the focusing will be in dark studio environment.

Perhaps it's because I've always used strobes with decent modeling lights, but, the only part of the studio that's dark is where I'm not focusing. The set always has more than enough light for easy focusing from the modeling lights.

Maybe that's different for those using other lights, but I don't know what those would be that are dim enough to make focusing a challenge.

If you need an upgrade in lighting, Sweden has you covered as well with Profoto lights. Profoto TTL strobes function with the X1D and X2D models as Hasselblad chose to use a standard Nikon TTL hot shoe interface. [Just mentioning this to support Johans81's home country enthusiasm]

I still don't understand the level of interest, so often seen online, in what camera others use. I have no problem understanding why someone might want to use almost any camera for their own purposes. To quote myself from another discussion...

"What individuals need in terms of resolution, or anything else for that matter, is best determined by each individual. They know their own priorities, preferences, and specific use better than anyone else — and are therefore the best judge of what they need.

The need that I don't understand is the need to judge what other people need."

No one needs to justify their choice of equipment to anyone except themself. So, can the jury be dismissed now?

That’s probably the only part I could afford

Didnt the zeiss zv1 or what it was called had a built in ssd storage . But yeah dont really know what people are expecting camera makers to ”innovate”. This is a camera for a photograppher not tech yuppie

@photography-lover "What else hasn’t been done years before by others?"

I don't know that I've seen a 1/4000 leaf shutter before, like the new 90 mm lens features. The X2D also has an electronic diopter adjustment for its EVF which is something I've never seen before.

mathphotographer in Switzerland has a hands-on review, published today on his YouTube channel, demonstrating how this works... "NEW Hasselblad X2D 100c Hands-on and First Shooting" https://www.youtube.com/watch?v=KFsIfkr38mo

But, innovative design is often about how form, features, and function are brought together in a product's design rather than being first in line with a new feature or spec.

Handmade in Sweden is self-explanatory, but your first statement gives us a clue what the rest of your comments will be like. The camera is assembled, calibrated, and tested by people using their hands, not by robots on an assembly line, and it's done in Sweden.

Hasselblad's Home: Episode 3, Production and Testing of the X System (Video) https://www.youtube.com/watch?v=MvK_GLhrL-M

What's next on your agenda? Oh... internal components. It's an electronic device like other cameras. In the world of electronic devices, internal components are made all over the world. You may have component parts from countries A, B, C, and D assembled onto a circuit board in country E and sent country F for assembly into a final product.

So, no... all internal electronic components are not made in Sweden and chassis components are milled using CNC machining from blocks of aluminum, not filed by hand. Do you really need these things explained to you?

The purpose of having focusing and depth of field scales are the same as they have always been. To give skilled photographers, wanting to take control over focus and depth of field, easy to read visual feedback directly from where focus occurs — the lens. Are these things with which you're familiar or have at least read about or heard of before?

I ask because your view of what the vast and varied world of what individual photographers do and use to create images is exceptionally narrow. Not every photographer is just pointing and shooting. Some actually take time to evaluate what they want to create and take control over the parameters that affect the resulting image.

As for your perception of what's "professional" and what isn't; well, that's up to the individual.

Don't feed the troll.

the sensor is Japanese. its all developed and assembled in sweden. and each camera is individually calibrated and tested which is part of why hasselblads has such great colour, very appreciated by pros.

most products have parts from all over. iPhones, Leicas, you name it. so I don't see why having parts from all over would be anything strange

The lenses are made in Japan by Nittoh https://www.nittohkogaku.co.jp/brand/ Nittoh is the company which also made the XPan lenses used by both Hasselblad and Fuji.

As far as camera assembly goes, there is electronics assembly that can be done better using a robot and some that is better performed by hand. Delicate tasks may still be better performed by hand. Just ask Apple, there is a great deal of hand assembly performed of iPhones and other Apple products...

"Apple has discovered that humans are better at assembling products than robots"... https://www.imore.com/apple-has-discovered-humans-are-better-assembling-products-robots

Obviously, you will find emotional reactions in online comments to the release of any new camera from any number of different manufacturers. This sometimes appears to be robotic in response.

My comment is around the over selling of handmade statement... Not all parts can be handmade. Even Made in XXX nowadays doesn’t have any relevance.
Don't tell me you people are so gullible to the point of defending it... come on, you yourself know this.
Okay it’s a Sony sensor made in Japan, but it is not hand made in Sweden is it?
Let me give you’ll another twist, does cameras without handmade statement means those cameras are made completely 100% by machine which includes the entire lifecycle of sourcing, making, assembling etc.?
This is just another company trying to attract the gullible.

You're entitled to believe whatever you like. You may be spending a little too much time worrying about how products are branded and marketed though. But, it's your time to spend.

@photography-lover

The fact that it doesn't even offer AF-C means moving subjects are out of question anyway

The fact that you are unable to photograph a moving subject without "AF-C" does not universally apply to every other photographer.

@Techtalk2
A Lagrangian approach is which the focus is kept on the moving subject is vastly superior in that is enables to capture numerous time samples vs a trap focus like approach where you only get one opportunity.

I get that you won’t take any criticism of Hasselblad products but there is deep incoherence in promoting vastly improved AF, in designing even new lenses for that very purpose, without offering the only mode in which this truly matters, which is AF-C.

You can believe whatever you wish about me. To be clear, however, I welcome new features and technological improvements of any kind wherever they may appear.

What I find absurd is the notion that without some particular feature or another, it is "out of question", off the table, or impossible to photograph a moving subject. It may very likely be easier with one or more advanced automated features, but very unlikely to be a necessity. Seriously, in what year did technology finally advance to the state where it became possible, at long last, to photograph a moving subject?

I'm also fine with criticism of products. I don't feel any reluctance to make my own point of view known as well. If a critic can't accept a contradictory opinion, perhaps they're not a very good critic. So... have at it.

Photography-lover
Strange to see you here trying to talk down a camera brand based on af. It reminds me of what many of the Sony people are usually up to. The X2D will have its specific strengths just like any other camera. Your fujis and Nikons are great cameras. Stop worrying about it

Not sexy? I love the looks of this camera very much!

Internal SSD is a great idea; the Zeiss digital camera also has internal storage.
As I see it: the way to go.

@panther fan - nope, that's a myth. Data suggests that SSDs and HDDs fail at the same rate.
https://www.backblaze.com/blog/ssd-edition-2021-drive-stats-review/
https://www.techradar.com/news/ssds-are-failing-just-as-often-as-hard-drives
(summarizes the backblaze data)

If you have a source for your statement, by all means post it. I would very much like to read it. Especially if someone has tested SSDs using the type of scenario common to the X2D of reading and writing data.

@TechTalk2

"That doesn't exclude the possibility that [video] could be added at a later date if thermal management is the problem and can be solved thru firmware engineering."

Heat is a problem that is highly-unlikely to be solved by firmware engineering. Code doesn't suddenly change the laws of physics and heat diffusion.

The only ways that code could change things heatwise are if:

1) there was a built-in cooling fan the speed or duty-cycle of which could be increased without adverse effect, or

2) there was badly-written code that was unneccesarily overworking the processor to a significant degree, or

3) features (ie video) were excluded because of overly-conservative thermal limits.

With good software engineering, none of those things should apply by time of product release, or even beta-testing.