Samsung has unveiled the WB350F - its latest style-concious, Wi-Fi connected compact. The leatherette-clad WB350F features a 21x, 23-483mm equivalent, F2.8-5.9 zoom lens, in front of a 16.3MP BSI CMOS sensor. It features a touch-sensitive 3" hVGA (460k dot) LCD. It also features NFC, allowing quick connection and 'Tag & Go' image transfer with compatible smart devices.

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Samsung Brings Style to CES 2014 with New 21x Zoom WB350F SMART Camera

New long-zoom compact camera offers style and sophistication for social shooters

LAS VEGAS – January 07, 2014 – Samsung Electronics Co. Ltd. announced the WB350F SMART Camera, a successor to the well-received WB250F SMART Camera, which offers flexible photography settings for shooters of any level in a compact and easy-to-use form factor.  Boasting a 21x optical zoom and a 23mm wide angle lens, the WB350F ensures that users will capture stunning detail in everything from sweeping landscapes to long-zoom shots of the action from the stands.  Additionally, the WB350F incorporates a myriad of Samsung’s signature SMART Camera 3.0 features for social sharing. 

“By leveraging the successes of our compact line of SMART cameras over the past few years, Samsung has been able to innovate and create compelling devices to meet the needs of photographers at every level,” said Ron Gazzola, Vice President, Marketing for Digital Imaging, Samsung Electronics America. “SMART sharing features and premium designs have captivated consumers and the WB350F is a prime example of how those features converge to create a lifestyle device that truly reflects its user.  With a variety of colors, a premium feel and an enjoyable user experience, the WB350F is sure to adapt to any trendsetter’s personal style.”

Premium Photos, Pint-sized Package

Optimized for photos in nearly any situation, the WB350F utilizes a 16MP BSI CMOS Sensor and a wide ISO Range (80-3200) to capture images in stunning detail.  Additionally, users can capture Full HD Video at 30 frames per second, ensuring that video clips accurately convey the dynamic action of any scene.

For users more accustomed to pre-set SMART Modes, the WB350F incorporates a number of settings for capturing the best possible photo in a variety of settings.  Users can capture their “good side” with Beauty Face, which gently evens skin tones and minor blemishes, or take in an entire vista with the pre-configured Panorama setting, which allows users to sweep their camera from side to side to capture a landscape.  Additional capabilities like Dual Capture and Baby Monitor enable users to utilize the camera in several different ways to meet their needs.

SMART Camera 3.0 Connectivity

Employing the latest SMART Camera 3.0 connectivity features, the WB350F is equipped with Near Field Communications (NFC) and Wi-Fi capabilities so that photographers can share their breathtaking images quickly and easily. The all-new ‘Tag & Go’ feature simplifies device pairing and seamlessly connects the WB350F with users’ smartphones and tablets by simply touching the two devices together; no additional configuration is required. Once paired, users can then access a host of clever features designed to improve both usability and functionality. Photo Beam sends photos being viewed on the camera straight to smartphones, while AutoShare saves images straight to smartphone in real time, removing the burden of manually backing up pictures. With Remote Viewfinder photographers can use their smartphone to control the WB2200F, a great solution for setting up group or individual shots, while Mobile Link allows the transfer of selected images to smartphones to help organize the viewing experience.

Slim Design, Stylish Appeal

Likely to make a statement in any situation, the WB350F is slim and stylish.  Wrapped in an elegant leatherette finish, the WB350F exudes a premium feel and design.  Users can navigate the 3.0-inch touchscreen and quickly frame images or adjust settings with ease.

The stylish WB350F will be available in White, Black, Brown, Red and Blue.

Samsung WB350F specifications

Body type
Body typeCompact
Max resolution4608 x 3456
Image ratio w:h4:3
Effective pixels16 megapixels
Sensor size1/2.3" (6.17 x 4.55 mm)
Sensor typeBSI-CMOS
Image stabilizationOptical
Uncompressed formatUnknown
Optics & Focus
Focal length (equiv.)23–483 mm
Optical zoom21×
Maximum apertureF2.8–5.9
  • Contrast Detect (sensor)
Screen / viewfinder
Articulated LCDFixed
Screen size3
Screen dots460,000
Touch screenYes
Live viewYes
Viewfinder typeNone
Photography features
Built-in flashYes
External flashNo
Videography features
Videography notes1080 30p
Storage typesMicroSD, MicroSDHC, MicroSDXC
USB USB 2.0 (480 Mbit/sec)
Wireless notesWith NFC
BatteryBattery Pack
Battery descriptionSLB-10A
Weight (inc. batteries)276 g (0.61 lb / 9.74 oz)
Dimensions114 x 65 x 25 mm (4.49 x 2.56 x 0.98)
Other features

Additional images