Medium format and aerial camera maker Hasselblad has sold a minority stake to the Chinese drone giant SZ DJI Technology Co Ltd, in what the two companies describe as a 'corporate partnership'. The exact size of the stake has not been revealed, but both sides are keen to point out that there will be no merging of the businesses and from an external viewpoint nothing will change. Read more
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At Photokina 2012, it felt as though Hasselblad was having a very public identity crisis. The company's foray into new product categories, via a relationship with Sony and an Italian design house, was not universally well received. We spoke with Hasselblad's new CEO, Perry Oosting, who assures us that the company will concentrate on re-connecting with the core values of the brand. Read more
Hasselblad has announced a new aerial camera that it says provides the 'ultimate' in image quality for aerial photographers. The camera, the Hasselblad A5D, has no moving parts and as such avoids unintentional internal mechanical movements that aircraft vibrations can cause. Read more
Swedish medium format camera manufacturer Hasselblad has launched its 2016 Hasselblad Masters competition, and will be giving away a total of ten cameras as prizes to winners. Open to 'active professionals' using film or digital cameras that have at least 16MP, the competition features 10 categories including a new street/urban section that seems angled at more positive images of city life. A category called Project//21 is open to all photographers under the age of 21. Learn more
Hasselblad has announced the Stellar II, an enthusiast compact 'not intended to be judged against other cameras'. According to Hasselbad. the Stellar II has been 'conceived and crafted exclusively for aficionados, collectors, and connoisseurs'. Like other recent Hasselblads, the Stellar II is essentially a rebadged Sony camera - the Cyber-shot RX100 II in this case. Available grip finishes include olive, walnut, padouk, and carbon fiber. You can pick one up for yourself at an MSRP of $2395/€1650. Click through to feast your eyes (just don't judge)
*Updated* It appears that Hasselblad has closed its Treviso design center in northern Italy. The facility was responsible for Hasselblad's Lunar, Stellar and HV cameras, all re-badged Sony products aimed at 'amateur photo-enthusiasts who demand the ultimate in both style and performance'. Read more
The first Zeiss lens and Hasselblad 500C camera to visit space will be going up for auction on November 13 via RR Auction in Boston. The unit is a piece of history, having joined Wally Schirra during the Mercury-Atlas 8 mission and, later on, Gordon Cooper during the Mercury-Atlas 9 mission. Read more
Hasselblad has taken another step towards the total switch to CMOS sensors with the introduction of new multi-shot versions of the company’s H5D 50c, including a model that outputs images of up to 200 million pixels. The H5D-50c MS and H5D-200c MS are 4-shot and 6-shot bodies that use pixel shifting to create higher resolution images than their 50-million-pixel sensors could in a single shot. Click through for more information.
Hasselblad has launched a new digital back for its V System camera bodies that it claims brings modern digital image quality to users of vintage film-era Hasselblad camera bodies. The Hasselblad CFV-50c back features a 43.8 x 32.9mm CMOS sensor that outputs images at a resolution of up to 8272 x 6200 pixels, and operates within an ISO range of 100-6400. Click through for more details.
A Hasselblad camera claimed to have been used by U.S. astronauts on the moon sold on at auction in Vienna for nearly $1 million, despite questions as to the veracity of its travels. WestLicht Photographica Auction in Austria reported the camera, a Hasselblad Electronic Data Camera, sold for €550,000 (€660,000 with the buyer’s premium which is about $910,400) and was won by Japanese businessman Terukazu Fujisawa. Learn more
Hasselblad has started shipping the 50MP CMOS sensor camera that was first announced in mid-January. The new H5D-50c is a step away from the CCD sensors that have been standard in their medium-format digital cameras. Hasselblad says the H5D-50c can shoot up to ISO 6400 with dynamic range of up to 14 stops. What will the H5D-50c cost? A cool €20,900 (~$28,702).
Weeks after replacing its CEO and announcing a new 50MP CMOS-equipped medium format DSLR, Hasselblad has us scratching our heads yet again. The just-announced Hasselblad HV joins the Lunar and Stellar as a restyled Sony SLT-A99 that offers identical specifications but has a complete aesthetic overhaul and 'tough as nails' PVD-coated aluminum and titanium construction. And we thought those days were over... Learn more
Hasselblad has announced a new camera, the H5D-50c which incorporates a 50MP CMOS sensor. This is a step away from the CCD sensors that have been standard in digital medium-format imaging up to now. The H5D-50c comes weeks after Hasselblad was reported to have quietly replaced its CEO, Dr Larry Hansen. He was the man responsible for the tie-up with Sony that created the Hasselblad Lunar and has been replaced by former chief operating office Ian Rawcliffe. Learn more
Various rumor sites are today reporting Hasselblad is poised to release a $10,000 camera called the 'Hasselblad Solar,' a rebadge of the Sony A7 that was announced just yesterday. Some even report it as if it's a real product. Even just a cursory glance at the image suggests it's a quick Photoshop job to add a wood grip and lighten the tint of the body. The serial number on the lens suspiciously matches the product shots Sony released yesterday as well. What do you think?
Hasselblad has unveiled a rather familiar-looking compact camera - the Stellar. The very RX100-esque compact offers the same 28-100mm equivalent Zeiss-branded zoom and 20MP 1"-type sensor as the Sony, but comes with a substantial hand-grip made from a choice of exotic materials and, we suspect, a significantly higher price tag.
Swedish camera manufacturer Hasselblad is finally shipping the 'Lunar'. This 24 megapixel camera - essentially a rebadged Sony Alpha NEX-7 - was announced at Photokina last year and comes with your choice of grips: black or brown leather, carbon fiber, and wood: mahogany or olive, to be precise. The Lunar includes an 18-55mm lens and is priced at $6995/£5280.
Photographer Henrik Sorensen has uploaded an interesting behind-the-scenes YouTube video of his recent 'submerged fairy' shoot for the advertising campaign for Hasselblad's H5D digital medium format camera. Taking inspiration from Danish folklore and its royal history he opted to use a submerged castle interior as the backdrop. Click through to watch the video (via FStoppers)
Responding to the swift and negative reaction to its just-announced Lunar mirrorless camera, Hasselblad's business development manager, Luca Alessandrini, forcefully defended the venerable camera maker's new partnership with Sony in an interview with the British Journal of Photography. Alessandrini also says that the decision to use the NEX-7 Sony sensor for the first Lunar camera doesn't preclude the company from making sensor modifications for future models.
Sony and Hasselblad have announced a partnership that will result in an E-mount camera, a compact camera and a product for the DSLR segment. Hasselblad says the aim of the partnership is to 'cultivate new markets for photo enthusiasts and consumer digital imaging products' and will begin with an E-mount camera, called the Hasselblad Lunar. The use of the words 'DSLR segment' implicity doesn't rule-out the possibility that Hasselblad will adopt Sony's SLT system (or simply re-brand one of its models).
Photokina 2012: Hasselblad plans to release a mirrorless interchangeable lens camera utilizing Sony's E-Mount. The Hasselblad Lunar, which is expected to cost around €5000 (~$6500) appears to share a lot of technology with Sony's recent NEX-7 model, including the same 24.3MP CMOS sensor, OLED 'True Finder' EVF, and the 'TriNavi' navigation system. The Lunar, which is set for launch in the first quarter of 2013, will be available 'in a choice of standard models plus a variety of exclusive hand grips and precious materials on special order.' [Updated with images of mockups]
Photokina 2012: Hasselblad is to update its full line up of H System medium format camera and lenses, promising better focus features and 'the largest, brightest viewfinder image on the market.' The H5D series is expected to start shipping by December, and will include 40, 50 and 60 megapixel models, as well as 50 and 200 megapixel multi-shot versions. The latest cameras feature an updated user interface and revised image processors for improved JPEG output. The Swedish company will also introduce a 24mm F4.8 lens, equivalent to a 17mm lens on a 135 format DSLR. An additional macro converter will work with wide angle lenses.
Medium format specialist Hasselblad has announced two new cameras and two digital backs based on a new digital platform that build on the success of the H1. The flagship H2 cross-platform and H2D fully integrated digital cameras and offer improved mobility, quality and workflow. They feature a highly advanced image approval and selection tool which provides a swift and easy way to select and classify images. New products in the Ixpress digital back line are the Ixpress CF and Ixpress CFH. All products will become available in the third quarter.
Photokina 2002: EXCLUSIVE: We have managed to get a sample from Kodak Pro's new DCS 645H mounted on a new Hasselblad H1 medium format camera. The sample was taken in a studio environment and measures 4072 x 4072 pixels (16.5 megapixels). Quality looks good and the image size is unbelievable. But then so is the total price of this particular photographic solution.
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