Sponsored content

I'm seeing labels on some DPReview content that I haven't seen before. What do they mean?

If you see a video or article labeled 'Supported by ...' or 'In partnership with ...' this denotes DPReview editorial content which has been created with the support of a manufacturer or other third-party. This means that the content was commissioned by the sponsor in conversations with our marketing team, and the sponsor paid for it to be produced, but the DPReview editorial team produced and edited the content, and had final veto.

What is the difference between sponsored content and the normal advertising I see on DPReview?

The normal adverts that you see on DPReview are created and supplied by third-parties with no involvement by DPReview (beyond a final veto on anything which we would consider offensive or inappropriate for our site). In the case of sponsored articles and videos, they are produced by our editorial team with the aim of creating valuable, entertaining content that we would not otherwise be able to create due to resource constraints.

How can I trust any content that has been funded directly or indirectly by a sponsor?

Our criteria for publishing sponsored content is the same that we apply to everything we do: It has to add value. If we don't think that a particular piece of video or written content will inform or entertain you, our audience, we don't publish it. DPReview editors have the final veto over all sponsored content outlined here, so if it is labeled as 'Supported by ...' or 'In partnership with ...' you know that it is still created and edited in-house.

Why are you doing this now?

Because both our readers and our sponsors are asking for more types of content including educational and video content on DPReview. Compared to traditional articles, videos especially are expensive and time-consuming to produce, so they require much greater investment in order for us to create them.

What next? Manufacturer-sponsored camera reviews?

No. The type of sponsored content outlined here exists separately from our in-depth camera and lens reviews and previews, which are produced entirely in-house and always will be. We will never publish content of any kind on DPReview – either in the form of written articles or videos – which would compromise our editorial integrity.

Can a sponsor pay more for more positive coverage?

Absolutely not. We cannot overstate this: We will not publish anything which compromises our editorial integrity. To ensure this, DPReview's editors maintain final veto over all types of content we publish. We do not and will not ever accept financial or other incentives to say something about a product or manufacturer that we believe to be untrue or misleading.