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Nikon Coolpix AW110

July 2013 | By Jeff Keller

16MP | 28-140mm (5X) Zoom | $282/£250/€289

This is the third in a series of short underwater/rugged camera reviews on DPReview. We're testing the cameras concurrently, and once all six cameras have been reviewed, we'll publish a roundup of the class, comparing them directly.

Nikon is a relatively new entrant into the world of underwater/rugged cameras much like its arch rival, Canon. Its original model, the AW100, was announced in Fall of 2011, and then replaced in January 2013 by the Coolpix AW110.

The Coolpix AW110 is quite similar to its predecessor, retaining its design, sensor, and lens. So what's new? The AW110 is more rugged, sports a sharper OLED display, and supports Wi-Fi for easy photo sharing.

Specification Highlights

  • 16.0 effective megapixel BSI-CMOS sensor
  • F3.9-F4.8, 28-140mm equivalent zoom lens (5X)
  • Optical image stabilization
  • 3-inch OLED display with 614,000 dots
  • Built-in GPS with compass, manometer, landmarks, maps, and tracking
  • Waterproof to 18m, shockproof from 2m, freezeproof to -10C
  • 'Action Control' allows for camera control while wearing gloves
  • Wi-Fi allows for image sharing and remote control with smartphones/tablets
  • 'Quick Effects' lets you choose from a selection of special effects immediately after a photo is taken
  • 1080/30p movie mode with stereo sound

As mentioned above, the Coolpix AW110 uses the same 16 megapixel, back-illuminated CMOS sensor as the AW100. BSI sensors, as they are known, promise higher sensitivity than traditional CCD and CMOS designs, by allowing more light to hit the photosites. Unfortunately, the AW110's lens doesn't help with high sensitivity / low light shooting, as it has a maximum aperture of F3.9-4.8, which means that it's not letting in as much light as a camera with a 'faster' lens.

The AW110 features an F3.9-4.8, 28-140mm zoom lens. It bears a strong resemblance to the lens on the Canon PowerShot D20, and it wouldn't surprise us if they're the same unit.

To its left you'll find the AF-assist lamp, which can also be used to brighten the scene when recording movies.

The Coolpix AW110 has features that go above and beyond its ability to go underwater and take some knocks. Read on to find out more about them.

If you're new to digital photography you may wish to read the Digital Photography Glossary before diving into this article (it may help you understand some of the terms used).

Conclusion / Recommendation / Ratings are based on the opinion of the reviewer, you should read the ENTIRE review before coming to your own conclusions.

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DPReview calibrate their monitors using Color Vision OptiCal at the (fairly well accepted) PC normal gamma 2.2, this means that on our monitors we can make out the difference between all of the (computer generated) grayscale blocks below. We recommend to make the most of this review you should be able to see the difference (at least) between X,Y and Z and ideally A,B and C.

This article is Copyright 2013 and may NOT in part or in whole be reproduced in any electronic or printed medium without prior permission from the author.

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I own it
I want it
I had it
Discuss in the forums


Total comments: 100

Same problem as others. Had the camera for couple years, took it snorkeling half dozen times and now all of the sudden, the LCD is no longer working. The camera takes picture, record video, etc. Very disappointed in Nikon.

Comment edited 18 seconds after posting

I am also in the same Boat, problem with my screen as well. It works in video mode only, not when I start the camera or in picture mode. I will contact Nikon when I travel back home. Let's see what they say...


Well I'm in the same boat as some others here only difference is that I have NEVER had mine in water. In fact I've only had it for 1 day!
Single picture taken then connected to wifi via phone and noticed the display go digitized/pixelated. Disconnected the wifi and the camera shut down. Will NOT turn back on! I've re-charged the battery. Left the battery out of 3-4 hours. Left the battery in for 3-4 hours.... Nothing I can think of will wake this thing up. Bought it at Target Canada so no returns of course now they are closing, so over to Nikon for warranty work.... GREAT! Would be back to Target if I had my way and I would be shopping for a different camera all together.
Like so many others here, such a disappointment from a well known and trusted name. Shame on Nikon to have so many issues and not push a fix for this camera.


This camera is a Great little gem. I have had this for a Year now.December2013 -2014
Tough as trucks. Underwater pictures are fantastic and only need a gentle enhancement on PS or Lightroom (best results).
EVen Video SOUND underwater, works. No translation for fish speak when snorkelling with this camera.
The battery reserve is diminished when using eye-fi and gps. use sparingly.Sadly.
Carry a few spare charged batteries.It is a good workhorse camera.

hettie holian

LCD screen went black on land, never had any water leaks. Other camera functions working fine. Did send camera back (warranty) and finally got it returned after many attempts to find out the status. Both Precision Camera and Nikon do not communicate. Repair bill stated " returning unit unrepaired
due to corrosion damage". After installing battery and sd card, i did shot photos without the lcd screen function. To check if camera was still working and see pictures, i did connect camera (miniUSB) to computer. To my big surprise, the LCD screen came on and i could review the pictures taken. I disconnected cable and all is fine, video as well. I am glad it's working, i will not take it under water because i do not trust Precision Camera what they did (or not) to the camera. If there is corrosion, there must have been a leak! Nikon is lousy with their costumer service. I did read a lot of complaints regarding the lcd of the AW110 which Nikon denies. Therefore no more Nikon.

Comment edited 9 minutes after posting

Alejandro please could you explain step by step what you did to format the memory on your AW110. Mine shows the menu and I can alter the settings but no picture showing at all on the screen.

Alejandro from Colombia

I've managed to fix it, fix it was quite easy .... simply connect the data cable to your PC then format the memory (backup memory contents), turn it on again. repair work

Tim Kemp

I own the Nikon AW110. Unfortunately I saved a long time to purchase it only to have the LCD display go out on it rendering it completely useless in my eyes. It appears to still take pictures but I don't know what my camera settings are or even have the ability to change them if I wanted too. Really disappointed with Nikon to say the least. Would I recommend this camera to anyone? Hell no!!


We had the AW100 and the camera always performed great - good pictures, easy to use, rugged. Used in the snow and the surf and had no problems. Unfortunately it was lost in the surf. Replaced with the AW110 and the first time in the ocean - no more monitor! Seems like a common complaint. Is there any recall or replacement from Nikon? It is very unlike a trusted Nikon product to fail immediately. Don't buy this thing!


Absolute HATE this camera. Poor battery life (carry 3 spares!) but worse, the photos are AWFUL. Often blurry, bad exposure, and worse. The only positive I have is that the video is OK. Looks to me like there is always a plastic cover on our photos. Ebay here it comes....


First time use underwater snorkeling we were required to wear life vest so cannot go deep. After using for first 20 mins the monitor display went black I thought it was the battery until we got back to the resort and discover everything else is working EXCEPT the monitor! Missed a lifetime chance shots! Now the NIKON camera is USELESS without the monitor! REALLY disappointed.
Trusting the NIKON quality is no longer the case . . . no way!
DO NOT BUY IT. Read below reviews, this is not an isolated case.
Nikon owes their trusted customer a factory recall. $300 in Canada this is an expensive mistake beyond our control relying on a 'Nikon' name.


Just got back from white water rafting. 1st time using the Nikon AW110. Actually got some cute pics. But now the screen is dead.
I'm seeing a lot of posts about this & also a lot of people not getting a new camera or their money back.
Has anyone gotten any success with the Nikon warranty?


Stay away from this camera!! I had the exact same problem as others below. Used it one day snorkeling-- perfectly fine. Actually shot some nice pics. The next day the LED went completely blank. Camera was always at the surface. Buy at your own risk. Nikon wont even acknowledge this is a design flaw despite I see now multiple postings with this issue!


Purchased this camera based on its advertised capabilities, “waterproof to 59ft”. After two days of owning it and normal use while on vacation in and out of a pool, never going below 2ft, the display on the back stopped working. The camera still functioned without the display but there’s not much you can do with it.

Returned the camera to Nikon’s warranty department in New York, who then sub-contracts and ships it to Precision Camera in CT, who then sent the camera back to me stating “Returning unit unrepaired, unit is beyond economical repair due to liquid damage”.

Upon talking with Nikon Service about this, their reply “sorry nothing we can do”, Precision Camera makes the call; you will need to talk to them. After pointing out that the camera was used in a normal manor and failed, your sub-contractor (Precision Camera) says it cannot be repaired and that the warranty is with you Nikon for replacement, their reply “too bad, thanks for being a Nikon customer”.

So, buyer beware!


I am so disappointed and upset. I bought this camera for my trip to the Florida Keys specifically for taking snorkeling pictures. The camera worked great the first 5 days on land. However the minute I got into the water the screen went black. Apparently it still takes pictures but without a screen it's impossible to know if it is working or to change settings, etc. I missed a once in a lifetime chance to take Florida Keys snorkeling pictures. DO NOT BUY THIS CAMERA!!!


Really disappointed. The picture quality is so so bad. Really really bad. Worse than a cheap compact digital camera in the market. I returned mine.
Looks like Nikon lost the ground.


I had a Panasonic FT2 then FT3, but switched to AW110 because of 18m depth. Went on two dives....display dead. No water in camera, no fogging...simply black works though...

This really seems common issue...I wish Panasonic would update the design to 18m...

Anderson Pereira

AW110 Part 2:

Today I switched the camera on to see if the battery was still charged, and switched the camera off. Before leaving for snorkeling I switched the AW110 once again, and realized that the welcome screen did not show up. I tried to switch the camera on several times again, but nothing at all. All controls were simply DEAD.

What I find quite disturbing is that besides all comments I found before on the condensation issue, I realize now that there are a number of comments (also on this blog) stating that the camera ‘simply did not work anymore’.

Are we really talking about Nikon here?? I mean the Nikon quality? I mean, look at all the comments below. This is a joke. This is an 18m waterproof / 2m shockproof camera that goes totally dead after a few days snorkeling for a few hours a day.

If Nikon is still the Nikon we all used to know they should be seriously looking into a factory recall.

DO NOT BUY IT. This is not an isolated case.

Anderson Pereira

AW110 Part 1:

I bought the AW110 two weeks ago in the Netherlands before leaving on vacations to the Maldives. I own another pro DSLR and a number of lenses from Nikon, and I purchased this one for snorkeling shots after a quick web search, trusting the Nikon quality.

The camera is a complete disappointment to say the least. After one week the whole OLED display was covered by condensation. Just one day later the lenses were also fully covered. All care was taken to access the card/battery compartment only once the camera was totally dry/clean, and the compartment was always carefully closed. I do not do any diving; only snorkeling. So the camera was never any deeper than 1 meter in the water.

After noticing the malfunction I searched the web for similar problems, and the number of comments stating the exact same issue was simply awkward. I was hopping this to be a just a bad unit, but it seems to have happened to many other not so satisfied customers.

<Continues on AW110 Part 2>


Nice review. My question has to do with using a red filter to reduce the red and blue hues that appear once you are below about 15 feet. I believe that a filter will help even though this is supposed to compensate somehow for being under water. The underwater pictures I have found on the web are not remarkable. I experimented with and without a red filter for my GoPro camera and the increased definition with a filter is quite remarkable and I am thinking it may translate over to this camera too.
So, who would make the best red 40.5mm filter for deep underwater use?


Can anyone explain me why the choppiness happens in the video? Is it low encoding performance of the processor? It seems to be a really common problem around compact/phone cameras.


The Nikon AW110 takes great outdoor pictures, however, when we tried to take underwater pics while snorkeling during our trip to the Bahamas in September 2013, we were able to take only 3 pictures before the camera stopped working. There was no water inside the case and I even replaced the battery with a spare one but the camera still did not work. I just sent the AW110 to Nikon in Toronto for repairs which did cost me money to return them the camera. What is frustrating is that we purchased this camera solely for our trip and unfortunately, we could not use it. I do not recommend this camera to anyone who would like to use it underwater or in the water.

Ken Hadi

I just returned my Nikon AW110.
On easy-mode auto with flash and face detecting it gave me inconsistently extreme overexposure. Sometimes it's under exposure as well but often it's extremely overexposure inconsistently. It happened indoors and semi-outdoors. Tried to play with settings and still inconsistently overexposure.
Other thing is, the lens is very sensitive to glare. There will be a massive mist from glare when there is bright light in front of sensor plane.

I have couple of Nikon pro DSLR and Lenses and I like Nikon, so I thought Nikon would give a good pocket camera in this type, but I was wrong.
I decided this one is not for me.

And again, Amazon is the best in the return department that I would always want to buy from Amazon. (Sorry this last bit is irrelevant. Just showing my gratitude).

Bean Dar

Im thinking of getting this, But I cant decide between this or the tough


Oh for you kayaking and like to beat it up. A rubber boot would be good to slide it in. it slips into the sleeve of my we suite nicely. Will make a wet suite pocket for it.


I bought the AW 110 after nocking its feed back. Some how something made me buy one, when passing the shop. So I tried it out. Shooting macro, food, and street, So far not bad , not fantastic images. Ok for recording what you see. lost of features for creativity.Easy to use. Only the lens is in the wrong place, and could be brighter. needs a cover, and would be nice if orange filter came with the holder and an underwater case was with it that took it deeper. have to ad a float as you could lose it in the deep.
When the weather got better, I took it for an underwater test . Wow it works well, Although a bit worrying at 18 mtrs, As it seemed to show pressure as the glass plate touched the screen. the inner screen seemed to concave. Images OK not using flash, Could be better. Were taken in bad conditions, Considering I did not do any photoshop on them they are on my FB if you want to take a look.For a small point and shoot and water proof to 18 mts, I am impressed. Thanks Nikon.

Comment edited 11 minutes after posting

Update! Delivered the camera to Nikon today and received notice within an hour that they will replace the camera.. Very impressed with the quality of their support!

1 upvote
Deleted pending purge

You have been really lucky. Usually the "water damage" will be the user's fault, coming from...
- improperly closed hatch,
- hair, lint, sand or other dirt in the watertighting closure area,
- dropping / bringing the camera to a depth over the rated limit,
- failing to replace the gasket(s) in the recommended intervals,
- using some sort of gasket grease against the manufacturer's maintenance procedure, etc.
In the meantime there is quite a list of possible reasons for water ingress which have to do with assembling negligence, faulty gaskets / packing, implementation of sloppily made watertighting elements, and most importantly, not pressure-testing the finalized units before shipment.
Once, a long time ago, all underwater devices were water-pressure tested to at least 150% of the maximum usage limit, but somehow I doubt the new cameras undergo that procedure.
Until u/w camera manufacturers finally learn about o-rings, expect this kind of frustrations to keep on hapenning... :(

Comment edited 2 minutes after posting

Hi Rick. Just bought a AW110 (as well for sea kayaking), really wanted the Pentax WG 3, but none available with GPS. Fell for the spec of the AW 110. Just a little concerned with the ergonomics, one hand to camera and one on paddle (when a bit bumpy)! do you feel it easy to operate with one hand (grip and chose command)? Like: it is easy to fit in pocket of the lifejacket. Brgds, Brian

Comment edited 2 minutes after posting

I purchased an AW110 on July the 19th – used it 3 times, I was impressed with the ergonomics of the camera – I’m using it with neoprene gloves – balancing in a sea kayak. However on the 3rd use I noticed moisture on the lower part of the screen which rapidly spread to fog the whole screen – then killed the display. Clearly water had somehow gotten into the camera despite the battery cover being securely locked. I returned it to the store – assuming they would replace it as it was clearly faulty. But no! As the camera was suffering from ‘water damage’ they would have to return it to Nikon and that I was told would take 6 - 8 weeks. If it was then deemed to be a fault they would replace it. I’ve called the local Nikon office who has offered a quicker two week process if I can get the camera to them – but beware even though they say these cameras are waterproof – some stores are not willing to stand behind that statement! I have this horrible feeling that I just bought a problem camera.


The reason that I'm writing this is because my wife said to me a few days ago:

"Let's get a new camera! We've had this one since before our boy (he is 12) was born. Why don't we buy a camera that we can bring everywhere without having to worry?"

Since then I've been spending a lot of time looking at different reviews and sites and come to the conclusion that what we need is a one of either Nikon AW-110/Olympus TG-2/Pentax WG-3/Lumix TS-5.


When I read all the user comments here at dpreview I get the impression that all of these cameras really SUCK! You can't see the screen, you can't use the buttons, the battery time is worthless, you can't (and this seems to be the most important flaw) take decent photos with them.

Is this really true?

Should we give up the idea of buying a camera that you can bring to the beach/slope/woods and not have to worry? And still take decent photos?

Comment edited 7 minutes after posting


You said that Nikon has little or no experience in uw photography. I may be wrong but I seem to remember owning a Nikonos IV. That was made and developed by Nikon and in fact some of the best accessories.

Jeff Keller

I meant in the digital arena. Your point is well taken, though.


I'd love it if we could get to - as an example - the rugged X100.


Thanks for the reviews - but to say that the full set will be available in a few weeks means the holidays will be nearly over !! Quick, quick get those reviews posted !!


Taken with my WG-3 last month:


Is lack of an aperture mode as in TG-2 a problem?
the image in your sample has F9.5 which would suffer from diffraction
or maybe not because it is probably using an ND filter


Small, toughened cameras such as this are not as good for diving as pure UW jobs or DSLRs in housings, but they're great for sports where you might be getting sweaty, caught in downpours or knocked about, where getting the image counts for more than pixel-peeping.

The trouble from the manufacturer's point of view is that, for this purpose, 2- or 4-year-old models are just as good as the latest offerings. On a 1200 km Audax, such tomfoolery as WiFi and glacially slow GPS is useless.

Get a used or new old-stock Panny TS3/FT3 or even an TS1/FT1 and you'll not be missing out by much in comparison.

Comment edited 2 minutes after posting
1 upvote

you are probably right
My Panasonic TS1 is still working and believe it or not, at base ISO it may be better than all current waterproof camera because it has a CCD sensor not CMOS

If people understood CCD got fantastic color at base ISO


I liked the TS1 but found it very easy to hit the shutter button instead of the zoom, esp. w. gloves on. Great wee camera, though. Still got it but sensor yields purple haze all up one side.


Buy a Pentax WG-3 in black, with or without GPS. It's a great value and doesn't look like a tub toy. You can use it as a general purpose point and shoot and not look foolish. The image quality is outstanding too for a camera of this type.


Do you own it?
astonishing compare to what?
got TG-2 and curious about WG-3

why not TG-2?

Aaron Sur

nikon AW100 lasted one week on a snorkel trip, fogging LCD crap auto focus soft images etc.It was replaced by Nikon and would probably have kept it if the images from the old Ixus 70 in the Dicapac housing did not look better!
12 months later after pounding surf , sand rain and sunscreen the Dicapac still does the job and has a strap that can get wet.
Learnt my lesson well on future purchases in this category of camera.


I AM the "target audience".

I am a 44 yr old serious enthusiast photographer
I am a good snow skier ( skied West Coast Canada since I was 6 yrs old)
I now live in a warm climate and surf 2 times a week
I regularly dive (snorkel and scuba)

I have tried waterproof camera boxes- ok for diving but much too big for surfing/skiing.

It is a big effort paddle out into pounding surf and wait in the break line to get a good picture of fellow surfers. For this effort I want a good camera- the Canon S110 waterproofed- not a glorified smartphone.

I know where I took the picture. I can upload the picture later. However when clinging to a ski slope, treading water in overhead surf my goal is to get a good picture.

"Details smudged at base ISO" = Silver award?

DPR- End the candy coated reviewing. Review this camera for what is- a camera . It is not a GPS device, nor a web device.

Calling all Camera Co's- We don't want gadgetry- just make a really good affordable waterproof CAMERA!

Comment edited 2 times, last edit 14 minutes after posting

Unfortunately, people do want gadgetry but sharp photos should also be a minimum requirement for any type of camera award.

Richard Murdey

All the sample images look like they've been passed through the Photoshop "smartblur" filter.

Re-sized to fit on screen, though, they are not terrible. "Not terrible". There you are: that pretty much describes every modern compact digital camera, in varying degrees, from something like the Nikon 1/X20/XF-1/RX-100 on down.

Tony Milner

Hmmm... an outdoor and underwater camera with a screen that is hard to see outdoors and underwater... Sounds like a deal breaker to me...


If the reviews were harsher (i.e. more honest rating), it might encourage the OEMs to develop models with better image quality. I don't get it. This is one of the only compact camera segments with strong growth potential, but .... What happened, Nikon, to the Nikonos legacy.


Only TG-2 and WG-3 with F2 lens is worth buying

Anyone buying this camera not prepare to use it indoor? if so would you want ISO 200/400 or ISO 800/1600

So simple. This slow lens waterproof are obsolete and why they still exist is many buying public don't understand lens aperture

I have TG-2 and is definitely much better than my Galaxy smartphone. The only thing I don't know is if WG-3 is better than my TG-2. It seems there is less NR in WG-3 and more detail left but this is only evident at 100%

For normal viewing on screen image is very attractive. In good lighting I can mistaken them to be take by my NEX-5N

1 upvote

If they further improve it to F1.4 than can use up to ISO 400 in low light than it would be perfect

Now still have to use ISO 800 in many scenario and as you know not very good

ISO 400 is the highest tolerable ISO for small sensor

Comment edited 34 seconds after posting

With camera phones getting so much better, there is little reason to get a point and shot. The latest camera phones from Sony Xperia are waterproofed. Not as good as this nikon, but it's work in progress I suspect. More and better will come.

Point and shot manage to stay afloat with this niche markets, but this markets are getting smaller and smaller. The only way to stay in business is getting much better with image quality. Lx7 is a benchmark IMO.

1 upvote

It'll be a cold day in hell before I take my phone into the ocean with me, waterproof or not. There will *always* be a good market for waterproof point-and-shoots.


@Michael - I bet five years ago you were saying 'It'll be a cold day in hell before I use my phone as my main camera'

1 upvote

I really want to see a camera that can replace my P&S or even my DSLR for casual shooting. For outside, bright light they get the job done but once we go indoors, it is Russian Roulette.


they don't see why to manufacture waterproof cameras since it is such a low-demand and low profit sector. I have never used one but by judging the sample pictures i don't think I will ever own one. I will just buy a waterproof housing for my canon powershot then....if it goes so be it..

1 upvote

"Good image quality for its class." I think that should read, "Good image quality compared to a camera phone. I don't understand why no one makes a decent durable P&S camera. Canon came close with the D10. They need to get a 12mp 1/1.7" BSI sensor in there and stop screwing around with the 16mp pinhead junk.

Mr Fartleberry

I have the AW100 and the 16MP jpgs are smeared junk.


The image quality is comparable to $100 camera.
But it's allright, it's waterproof, right?


Actually, if you can find a Panasonic ts20, if may be better image quality for under $100.


Camera does not actually float
OLED screen is not actually visible
There actually was a chubby girl with paddle on the original photo


Jock Elliott


I have read and respected your reviews for years, so I am have difficulty reconciling two things: (A) the silver award and (B) "The OLED display on the AW110 looks great when you're indoors. It's bright, vibrant, and has a wide viewing angle. But, as mentioned above, the one on the back of the AW110 is nearly impossible to use outdoors, and not much better underwater, which is disappointing on a camera designed to be used in those situations. "

Where else would you use a rugged camera except outdoors or underwater? If you can't see the display, in the absence of any other viewfinder, how do you compose a picture? It strikes me that inability to see to compose a picture is as close as you can get in any camera, let alone a rugged camera, to a fatal flaw in the camera's design.

I get that the Nikon and the TG2 have a lot of other virtues, but lack of a decent way of composing an image strikes me as a very serious problem.

Comment edited 2 times, last edit 2 minutes after posting

I think "nearly impossible to use outdoors" is an exaggeration, most sold smartphones from Samsung, for example, use OLEDs, and people buy them and use outdoors. The same with many many cameras.
Well, polarizing sunglasses may be a problem sometimes.

Deleted pending purge

There is no external monitor that offers good viewing in all light situations. Normally, if your light comes from the back over your shoulder, every monitor will be affected, outdoors or in (shallower) water. Sometimes a bit of DIY can solve this. Think of some sort of monitor shade, either of soft material, or along the lines of collapsible viewfinders of old double-lens cameras.
The underwater-housed cameras can be even worse, since there are four glass surfaces to look through (eye / air > glass > water > glass > air / monitor), and every material change takes away some of the available light and contrast.
That was the reason for early analog u/w cameras to carry "sports" frames topside, which approximately showed what the lens will see. Of course, it did not work for macro, but for general scenery shots it was good enough.
Underwater, some sort of hooded articulated monitor would be best. That is, if you're young enough to wait until manufacturers arrive at that idea. ;)

Comment edited 3 minutes after posting
1 upvote
Jeff Keller

The AW110 and TG-2 were both knocked for their OLED displays, and I agree with your sentiment. But they make up for it in other ways. The total score is a blend of different traits of a camera. If the AW110 didn't have the fancy GPS, Wi-Fi, and low price, it's score would've been lower.

1 upvote

Not every OLED display is built the same peevee... Compare a 1st or 2nd gen Galaxy S to a 4th gen one, big differences (not just in resolution). Anyway, Samsung's SAMOLED displays actually get knocked for being a little less visible than competing SLCD displays in other phones... And there's even more esoteric stuff to take into account still. Take heat for instance, Samsung actually clamps down brightness once a phone gets beyond a certain temperature... Cameras probably don't do that so their max brightness is surely lower to begin with.

There's a word of intricacies when it comes to displays, just like sensors, lenses etc. Smartphone displays have been pushing the envelop and most camera displays are far behind, even if you ignore resolution which is the biggest gap (only recently did I start hearing of camera displays eliminating some of the air gaps that smartphone displays did away two or more years ago).


I tried the Panasonic and the Nikon waterproof cameras and bought the Panasonic.
That being said it was certainly the lesser of two evils. Neither gave very decent image quality and the autofocus was pretty bad. Battery life is terrible.

I wish someone would make a waterproof camera that I would be the intended target audience for - i.e, someone who owns a DSLR and m43 camera and knows what fantastic and horrible image quality and af performance is.

I would not expect DSLR or m43/APS-C mirrorless quality from these ruggedized cameras, but at least give me LX-7 like image IQ, OIS, and AF performance in a waterproof/rugged package. These cameras are barely one step above smartphone image quality.

Yes I know it will not be inexpensive to produce such a thing, but that's OK as I'm willing to pay for the convenience of a small form factor over the hulking behemoth that is putting a DSLR or m43 mirrorless is in a waterproof housing . . .

Comment edited 45 seconds after posting
Deleted pending purge

Don't give them the ideas about how you're willing to pay whatever they like for the good UW camera... or you will! Actually, it is not so difficult to produce these as many people seem to think, also not too expensive. All the components are already available. What misses is the will to put it all together in the properly designed casing.
And a properly designed casing isn't so much different from all the UW housings that can already be bought for small money.
Properly made case annuls outside pressure without deforming (e.g. follows convex shape as much as possible), has o-ring sealed closures (including interchangeable lens mount), and uses reed switches instead of sealed-pin commands (thus, no holes through the casing).
On the other side of the problem, users should invest a bit of learning before they enter the water to take photos. It is a very different photographing ambient, and it pays to get acquainted with it, and not simply expecting "good results".

Comment edited 2 times, last edit 13 minutes after posting

It's not the casing, but the electronic components that they use which bring these cameras down.
Slow AF, slow lenses, poor OIS, poor battery life, lack of RAW support, etc.
We're not talking about a dive quality casing where you can take it 10 meters underwater, but just as they've advertised it's usage - near the surface pressure capability and drop-resistance.

I think they've made them poor performing to make up for the increased cost of making it water proof and damage resistant to keep the price point low.

Richard Murdey

In principle, it wouldn't be too hard to make a waterproof version of the Nikon 1 camera with fixed 10mm F2.8 lens.

You'd have reasonable image quality.

The tradeoffs, if they aren't already self-evident:

1. expensive ($600 minimum)
2. no optical zoom
3. "slow" lens, i.e. its not the F1.4 that some of you seem to be holding out for.

1 upvote

I have a nice dslr and one of these. Guess one takes better pictures? Guess one goes in my pocket when I am swimming/rafting/riding my mountain bike?
Each one is a good choice for its intended use.

Rod McD

Quote from the conclusion :- "Details are smudged at base ISO (though likely not an issue for target audience)"

Why is there this ongoing assumption that people who like the outdoors aren't interested in better IQ? In my experience, people who want tough, WR cameras to take to wild places greatly value where they go and the images they bring back. Perhaps the target audience who buy these cameras do so because there's simply nothing better available. It doesn't mean it isn't wanted and wouldn't sell. And no, one shouldn't have to carry a D4 in housing. We need something in-between - a modern day Nikonos with a fixed wide to standard zoom.

Surely someone could make a better small WR camera with a 1"- APSC sensor, a WA zoom, and real O-ring seals? Yes it would weigh more and cost more, but many would be prepared to pay more for a comprehensively better outdoor camera.

Simon Joinson

i think the point is that the target audience is likely to be looking at these images at considerably less than 100% (pixel level).


"Why is there this ongoing assumption that people who like the outdoors aren't interested in better IQ? "

It is not an assumption. If you are interested in taking high IQ photos underwater this is not the camera you would buy. You would get a housing for your DSLR. Anyone who thinks a $300 camera is going to get great IQ photos underwater is living in a dreamworld.

austin design

I agree with the OP. This needn't be an either/or(I learned this from Goldilocks). I'm quite sure a good many people would prefer something like the AW110 but with a 20% bigger sensor and a 20% bigger lens -- and pay 40% more for it without complaint. It's not as though there are any technical barriers to such a camera.

Deleted pending purge

What's funny, the properly constructed diver-usable UW camera should not cost much more than those offered to the market.
All it takes is some serious thinking about the design solutions related to depth pressure (shape, sealing), light insufficiency (bright lenses), and some comprehensible range of accessories (remote light-triggered flash / video-light units, large-capacity batteries, etc.).
The problem is, we can offer valid suggestions to the manufacturers till cows come home, all to no avail. They're listening to some faraway voice (probably from the ad department) which keeps repeating "never mind what they want, make them want what we give..."


No one's taking this on a National Geographic photo shoot (they still exist, right?) It's casual snapshot camera that can be taken to the beach or on a camping trip. 64 Gig memory card, a couple of spare batteries, and you're good for a week in the woods with the fam.


How else should an image be judged but at 100 percent pixel view. This "it will look better when downsampled" defies logic/common sense. I've looked at many a camera's output and there is a difference. My Kodak Z8612 IS can stand scrutiny at per pixel level, but of course Kodak failed in the marketplace!

Comment edited 24 seconds after posting

False- Anyone who thinks a $300 camera is going to get great IQ photos underwater is living in a dreamworld."

I understand the extra cost of waterproofing. But we should not need to spend $3000 on WP housing / DSLR (ugly beast they are). Most of us would love a camera with image quality equal to the Canon S110, Olympus XZ1 etc.

Rod McD

@ seilerbird666 : It seems you're not letting facts interfere with your post....... I did not say I expected DSLR IQ from a $300 camera. What I actually said was "it [my preferred option] would weigh more and cost more, but many would be prepared to pay more for a comprehensively better outdoor camera." The Nikonos showed that you don't need a DSLR in a housing to get high IQ. The camera was itself water proof to 40 metres and far tougher than any of these rugged compacts. And it was small enough to stuff into a life jacket or a caving suit. Try that with a DSLR in a housing. There's no technical reason there couldn't be a similar camera in the digital era. And once again, I'd pay a good price for it.

Comment edited 2 minutes after posting
1 upvote

I judge images at the image level, not the pixel level. Isn't that how you look at and enjoy images? If an image looks good at the viewing/print size you normally prefer, then what's the problem?

1 upvote
Total comments: 100