Pros

• Good image quality, overall colour balance, good sharpness
• High resolution (1800 x 1200)
• Fairly quick operation (fast startup, average cycle times)
• Flash output controllable
• Well thought-out on-screen menus
• Simple to use
• Good construction, well put-together high quality feel
• Probably the best looking fixed-focal-length digicam
• Small size makes it very portable
• Camera remembers settings after power-off
• Lithium battery and easy charging
• Automatic lens cover

Cons

• Up-close image quality concerns: zipper effect, flat area noise and thermal noise at slower shutter speeds
• Auto white balance can easily be fooled, white balance needs to be selected for best results
• Sometimes requires "double focus" (two half-presses of the shutter release to get a good focus)
• Small size and vertical orientation can make camera difficult to hold steady for long exposures
• Setup menu could have done with allowing a little more flexibility over settings
• Some ergonomical problems (fingers over flash / thumb knocking command wheel) for those with large hands
• Less features than competition
• Different aspect ratios in support resolutions (1800 x 1200, 1280 x 1024, 640 x 480) - not a real "con" but slightly "odd"

Overall conclusion

The MX-2700 is Fuji's answer to the easily pocketable easy-to-use 2 megapixel class camera and to that extent it fits the bill, most people wouldn't notice or be bothered by the occasional image artifact (although poor performance in low light was a let down). A worthy successor to the popular MX-700. Although about $100 more expensive than the competition at the time of writing this review (end June 99).

Above Average

In a new addition to my reviews (after the amount of feedback I normally get) I've added a link to a specific forum in which you can discuss the review or ask me specific questions which I've not answered in these pages.

Enter the Fuji Discussion Forum