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Compared to... Canon A710 IS

Next we're going to see how the EX-V7 compares to Canon's PowerShot A710 IS. On paper these cameras have very similar specification, though there are important differences; the A710 IS is a lot less stylish and is bulkier and heavier, but it has more extensive manual controls, true optical stabilization and a slightly different lens range (still 7x, but starting at 35mm rather than 38mm).

Studio scene comparison (A710IS @ ISO 80, EX-V7 @ ISO 64)

  • Casio EX-V7: Aperture Priority AE mode, ISO 64, Default Image Parameters,
    Manual white balance, +0.7 EV compensation
  • Canon PowerShot A710 IS: Aperture Priority mode, ISO 80, Default Image Parameters,
    Manual white balance, +0.66 EV compensation
  • Lighting: Daylight simulation, >98% CRI
Casio EX-V7
Canon A710 IS
ISO 64, 1/25 sec, F5.2
ISO 80, 1/50 sec, F5.0
3,035 KB JPEG
2,842 KB JPEG

Where the EX-V7 held it's own fairly well against the Samsung, the Canon A710 IS is a far more formidable opponent, and the difference couldn't be more striking. Not only is the A710's output cleaner and sharper, it is considerably more consistent from corner to corner and shows none of the distortion that plagues the EX-V7 throughout a large part of the zoom range.

Ultimately if you want a big zoom in such a slender body you need to accept a certain level of compromise; we've yet to see many folded optics zooms that offer tack sharp quality, but they do allow designers the flexibility to squeeze a lot of lens into a very small space.

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