Announced August 2005 (only 6 months after its predecessor), the SD550 (which goes by the names of Digital Ixus 750 in Europe and IXY DIGITAL 700 in Japan) is the latest in a long line of ultra-compact 'ELPH' or 'IXUS' cameras stretching back to early 2000 (and a lot farther back than that in the film camera world). The SD550 is a fairly minor upgrade to the SD500 (Ixus 700) it replaces; aside from a larger screen (2.5 inch as opposed to 2.0 inch) and a slight redesign of the body and controls, the majority of the changes consist of tweaks to the user interface. Let's take a look at some of the SD550's key features to whet your appetite;

  • 7.1 megapixel CCD
  • 2.5-inch color wide viewing angle TFT monitor
  • 37-111mm (equiv.) F2.8 - 4.9, 3x optical zoom
  • 640 x 480 movies at 30fps
  • Fast frame rate movies (320x240 pixels @ 60fps)
  • Print/Share button
  • Custom white balance
  • Spot, center-weighted and evaluative metering
  • DIGIC II and iSAPS
  • 9-point AiAF
  • Nine scene modes

Canon PowerShot SD550 Key specifications

Street price • US: $480
• UK: £300
Body Material Metal
Also known as European name: Canon IXUS 750
Japanese name: Canon IXY Digital 700
Sensor • 1/1.8" CCD, 7.4 million total pixels
• 7.1 million effective pixels
Image sizes

• 3072 x 2304
• 2592 x 1944
• 2048 x 1536
• 1600 x 1200
• 640 x 480

Movie clips

• 640 x 480 @ 30 / 15 fps
• 320 x 240 @ 60 / 30 / 15 fps
• 160 x 120 @ 15 fps
• Up to 1GB (640x480, 320x240, 30/15fps) (depending on memory card speed and capacity)
• Up to 3 mins (160x120) (depending on memory card speed and capacity)
• Up to 1 min (320x240, 60fps) (depending on memory card speed and capacity)
• AVI (Motion JPEG / mono soundly)

Lens

• 37 - 111 mm (35 mm equiv) 3x optical zoom
• F 2.8 - 4.9

Shutter speeds 15 - 1/2000 sec
Focus • TTL autofocus
• 9 point AiAF
• 1-point AF (fixed to center)
• 5cm macro mode (Wide), 30cm (Tele)
Shooting mode

• Auto
• Manual
• Digital Macro
• Portrait
• Foliage
• Snow
• Beach
• Fireworks
• Underwater
• Indoor
• Kids and pets
• Night snapshot
• Stitch assist
• AE compensation -2.0EV to +2.0 EV in 1/3EV steps

Sensitivity • Auto
• ISO50,100,200,400
White Balance

• Auto
• Daylight
• Cloudy
• Tungsten
• Fluorescent
• Fluorescent H
• Custom (manual)

Image parameters

• Vivid
• Neutral
• Low sharpening
• Black and white
• My colors (9 settings)

Continuous 2 fps until memory card is full
Flash

• Built in
• Modes: Auto, on, off, red-eye reduction, slow sync, flash exposure lock
• Range: 0.5 m - 5.0 m (W) / 3.0 m (T)

Storage • SD Memory Card
• 32MB SD supplied*
Viewfinder Real Image Optical
LCD monitor • 2.5" TFT LCD
• 115,000 pixels
Connectivity • USB 2.0 Hi-Speed
• A/V out
Power • Rechargeable lithium ion NB-3L battery
• Charger included
• (Optional AC adapter KIT ACK900)
In the box*

Canon PowerShot SD550 Digital ELPH (IXUS 750, IXY DIGITAL 700)
Wrist strap
• Lithium Ion battery
AV cable
USB cable
32MB SD card
Software CD ROM (Canon Digital Camera Solutions & ArcSoft PhotoStudio)

Other features

Spot (center), Center-weighted & Evaluative metering
PictBridge, Exif Print and DPOF compatible
Playback Histogram
• Orientation Sensor
• Autofocus Illuminator
Optional High Power Flash HF-DC1 (slave)
Optional Waterproof Case

Weight (inc batt) 192 g (6.8 oz)
Dimensions 90 x 57 x 27 mm (3.5 x 2.2 x 1.1in) Excluding protrusions

* Supplied accessories may differ in each country or area