PIX 2015
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Compared to... Fujifilm FinePix F10

Below you will find a studio comparison between the Canon PowerShot A700 and the Fujifilm FinePix F10 at ISO 800

Studio scene comparison (@ ISO 800)

  • Canon PowerShot A700: Aperture Priority mode, ISO 800, Default Image Parameters,
    Manual white balance, +0.67 EV compensation
  • Fuji FinePix F10 : Program mode, ISO 800, Default Image Parameters,
    Manual white balance, +0.67 EV compensation
  • Lighting: Daylight simulation, >98% CRI
Canon PowerShot A700
Fujifilm FinePix F10
ISO 800, 1/501 sec, F5.0
ISO 800, 1/380 sec, F6.5
3,342 KB JPEG
2,876 KB JPEG

One feature of all the new crop of 6MP compacts is the addition of a 'high sensitivity' mode - in this case ISO 800. And here's where the F10's Super CCD sensor really starts to show its stuff; the A700 image, is so noisy that it'll make your ears bleed (though to be fair it's no worse than the ISO 400 mode on many cameras). It's usable - at a pinch - in situations where there's no alternative, and Canon should be praised for refusing to remove any vestement of detail through mega-heavy noise reduction, but let's be honest; this doesn't really represent a major leap forward in sensitivity. Sure, it's slightly unfair to compare it to the F10 (it's not like Fuji currently offers a camera with this sensor that has anything like the A700's feature set), but it does show how far standard CCDs have to go before they can be considered to offer anything like the F10's wide ISO range. Note that the noise gets noticeably stronger as light levels drop, but in good light (as above) it's fine for small prints.

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