Compared to... Canon A710 IS

Below you will find a studio comparison between the Casio EX-V and the Canon 710 IS at ISO 400.

Studio scene comparison (@ ISO 400)

• Casio EX-V7 : Program AE mode, ISO 400, Default Image Parameters,
  Manual white balance, +0.33 EV compensation

• Canon PowerShot A710 IS: Aperture Priority mode, ISO 400, Default Image Parameters, Manual white balance, +0.66 EV compensation

• Lighting: Daylight simulation, >98% CRI

Casio EX-V7	Canon PowerShot A710 IS
ISO 400, 1/160 sec, F5.2	ISO 400, 1/250 sec, F5.0
3,460 KB JPEG	3,463 KB JPEG

At ISO 400 Canon's more light handed approach to luminance NR means you get more fine detail and the overall result is sharper, more detailed and - despite being measurably noisier - looks a lot cleaner.