Pentax's first entry into the premium pocket camera category is big on image quality but also a bit big for the pocket, which narrows its niche a little more than its competitors. Still, it's a very capable camera with a good set of features, a handsome finish, and an impressive sensor and lens combination.
Those looking for a high quality camera with a great sensor and sharp lens, who also like a little style and heft for extra stability.
Enthusiasts looking for more rapid control over exposure and other settings. Anyone looking for a camera that slips easily into a pocket.