
Preview based on a pre-production Sony A3000
Sony's taking a different approach to the consumer interchangeable lens market with the A3000, essentially a 20.1MP APS-C mirrorless camera that uses the same E-mount as the Sony NEX line, yet which has the look and feel of a traditional SLR. Though not the first manufacturer to take this approach, Sony is the first to achieve the low starting price point of $399 for both lens and body. However, to achieve that price point the company had to choose lower quality components for the LCD and electronic viewfinder (EVF).
While small mirrorless cameras have caught on in much of the world, adoption is quite low in the US, with most consumers preferring more substantial-looking cameras like Rebel-class and mid-range SLRs. If they're going to spend several hundred dollars, the reasoning seems to be that most want something that looks like a professional camera. Superficially, the Sony A3000 is rather like the now-discontinued Panasonic G10, a low-priced mirrorless with an EVF and an LCD on the back, designed to ape, if not directly challenge Canon's Rebel and Nikon's D3000-series SLRs.
From the front, the A3000 sells itself well, with handsome design and black spatter paint. The standard 18-55mm kit lens seems just a little small though, on the comparitively fulsome body. The grip is ample, and one could almost imagine a pentamirror fitting behind that Sony logo (though of course there isn't one).
However, the illusion falls apart when you pick up the A3000. While the feel of the grip is indeed substantial, the rest of the camera looks and feels hollow from the back. Its appearance also screams low-budget, with few controls. The LCD is more coarse than we're used to seeing these days, with disappointingly low 230,400-dot resolution; its 3-inch size amplifies the effect. The small EVF is also disappointing, and what appears to be a rubber pad around the outside is actually hard plastic, a hazard to glasses-wearers. Those who liked the menus of the NEX system cameras will feel right at home with the A3000's menu; those who did not will carry on hating.
Perhaps the most glaring miscue is that there's no infrared proximity sensor to switch between the LCD and EVF. Instead you have to press a button on the top of the A3000, one that's difficult to reach over the Mode dial with your hand on the grip. A small thing, but for a camera that is designed to appeal to customers on the showroom floor of Best Buy and Costco, it'll likely fail the first test everyone will naturally put to the camera when they pick it up and look through the viewfinder - expecting it to perform like an SLR, they'll wonder why the finder is black.
Our concern is that while it was designed to appeal to those who want the perception of professional quality offered by the SLRs of other manufacturers (Sony openly admitted as much to us), despite its appearance the A3000 fails in two key ways: it neither feels like an SLR nor does it function entirely like an SLR either. And as potential buyers move down the counter trying the various other cameras on display, we think they'll notice the difference.
Of course, this is the enthusiast perspective. Naturally, a lot of people will look no further than the pricetag. This is a $400 interchangeable lens camera. It has a 20.1MP sensor. It captures 1080 60i movies with built-in stereo mics. Those specs are hard to argue with. And the A3000 has so many of the features that make Sony NEX cameras appealing, but packaged in an SLR-like body. For those willing to live with the low-res EVF and LCD, the Sony A3000 is undoubtedly a bargain. It enters a price range appropriate for older kids wanting a better camera, a smartphone upgrader, as well as simple impulse buys, gifts and anyone wanting a decent sensor and interchangeable lenses without spending a fortune.
Expected to retail for $400, the Sony A3000 and 18-55mm kit lens will ship in early September 2013.
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Conclusion / Recommendation / Ratings are based on the opinion of the reviewer, you should read the ENTIRE review before coming to your own conclusions. Images which can be viewed at a larger size have a small magnifying glass icon in the bottom right corner of the image, clicking on the image will display a larger (typically VGA) image in a new window. To navigate the review simply use the next / previous page buttons, to jump to a particular section either pick the section from the drop down or select it from the navigation bar at the top. DPReview calibrate their monitors using Color Vision OptiCal at the (fairly well accepted) PC normal gamma 2.2, this means that on our monitors we can make out the difference between all of the (computer generated) grayscale blocks below. We recommend to make the most of this review you should be able to see the difference (at least) between X,Y and Z and ideally A,B and C. |
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Sony a3000 Interchangeable Lens Digital 20.1MP Camera | $398.00 |
Sony a3000 Interchangeable Lens Digital 20.1MP Camera | $398.00 |
Sony a3000 alpha a3000 ILCE-3000K/B, ILCE3000, Interchangeable Lens Digital 20.1MP Camera Bundle with 32GB High Speed Card, Spare Battery, Rapid Charger, SLR Guide DVD, UV filter, Padded Case, Mini HDMI Cable + More | $429.00 |
Sony Alpha A3000 Digital Camera & 18-55mm Lens with 32GB Card + Battery + Backpack + Flex Tripod + 2 Lenses Kit | $449.95 |
SONY ALPHA 3000 KIT 18-55 MM SCHWARZ ILCE-3000K | $398.00 |
Sony Alpha A3000 Digital Camera & 18-55mm Lens with 55-210mm Lens + 64GB Card + Battery + Charger + Case + 3 Filters + Tripod + Tele/Wide Lenses Kit | $724.95 |
Sony Alpha DSLRA300K 10.2MP Digital SLR Camera with Super SteadyShot Image Stabilization with DT 18-70mm f/3.5-5.6 Zoom Lens | $750.00 |
Sony Alpha A3000 Digital Camera & 18-55mm Lens with 32GB Card + Battery + Charger + Case + Filter + Tripod + Tele/Wide Lenses Kit | $454.95 |
Sony a3000 alpha a3000 ILCE-3000K/B, ILCE3000, Interchangeable Lens Digital 20.1MP Camera Bundle with 64GB High Speed Card, Spare Battery, Rapid Charger, SLR Guide DVD, UV filter, Padded Case, Mini HDMI Cable + More | $449.00 |
Sony Alpha A3000 Digital Camera with 18-55mm Lens (Black) with 55-210mm OSS Zoom Lens | $648.00 |
Sony Alpha A3000 Digital Camera & 18-55mm Lens with 64GB Card + Battery + Charger + Case + Tripod + Lenses Kit | $469.95 |
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