The 12-35mm marks a departure from previous Lumix G lenses in terms of construction. The rear segment of the barrel between the zoom ring and the mount is made of metal, as is the manual focus ring with its finely-milled ridged grip. This immediately gives an impression of build quality that Panasonic lenses have recently lacked. The 12-35mm is also Panasonic's first lens with any kind of environmental sealing, although it's unclear whether this extends beyond the slim rubber seal that encircles the lens mount.
This impression of a quality product is reinforced by the wonderfully-smooth zoom ring action, that rivals Canon and Nikon's top-end lenses for its silkiness of operation. It rotates about 80 degrees between the wide and tele positions, which allows you to fine-tune your compositions with some precision. The electronically-coupled manual focus ring on our-preproduction sample doesn't have quite the same smoothness of rotation, but it does offer extremely accurate manual focusing with a remarkably well-tuned tactile 'feel', which is all that really matters.
The 12-35mm uses the all-electronic Micro Four Thirds mount, meaning it will work on Olympus's PEN and OM-D cameras, as well as on Panasonic Lumix G bodies.
In this view you can just make out the slim rubber seal that surrounds the mount, and helps protect against dust and water getting into the body at this relatively vulnerable point.
The filter thread is 58mm, and does not rotate on autofocusing, which should please filter users.
Next to it is the bayonet mount for the petal-type lens hood (see below).
The zoom ring is 16mm wide, and rotates approximately 80 degrees clockwise from 12mm to 35mm, giving fine compositional control. Its action is beautifully smooth and precise - a cut above Panasonic's existing zooms for Micro Four Thirds.
Olympus users may wish to bear in mind, though, that (as usual) this is the opposite direction of rotation compared to their M.Zuiko Digital zooms.
The finely-ridged manual focus ring is 10mm wide, and unusually is made of metal. Like most Micro Four Thirds lenses manual focusing is 'by wire', and geared such that rapid rotation of the ring changes focus distance quickly, while slow rotation can be used for fine focusing.
Panasonic's implementation works especially well, but it does mean that there's no distance scale on the lens.
Thankfully the 12-35mm has a physical OIS switch (many recent Panasonic lenses have devolved this function to a menu setting on the camera).
For users of Olympus cameras, this allows relatively easy switching between optical and in-body IS systems.
The 12-35mm comes with a bayonet-mount petal-type lens hood, that reverses neatly for storage.
I have the Panasonic 14-45mm, f/3.5-5.6 lens which I use on a Panasonic G2 & G3 (both purchased for end of production run prices). I'm reasonably satisfied with the lens, but the image quality is noticeably poorer than that of the Panasonic 20mm f/1.7. Also, I've never had anything as wide-angled as a 12mm lens (24mm in 35mm terms), and don't know that it would make that much of a difference to me; and I'd possibly regret the loss of the 10mm on the tele-end (35mm instead of 45mm) – but the f/2.8 across the range is a serous temptation (I dislike using flash).
Would an upgrade to the 12-35mm f/2.8 give me an improvement in image quality comparable to what I get from the 20mm, or am I just wasting my money (since I've seen no bargains anywhere for this lens)?
Your thoughts are appreciated. Thanks. RJ
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I don't understand people fascinated with this lens. It's equivalent to 24-70/5.6 on full frame, but doesn't achieve anywhere close resolution, it offers pretty low value for money.
I still have an old Pentax-FA 24-90mm/3.5-4.5 lens which is almost the same size and weight, covers bigger range, collects significantly more light, and have a lot better resolution on FF too. Did I mention Pentax is several times cheaper? Even using 10 year old technology we should have had the same size and weight 12-45mm/1.7-2.2 m4/3 zoom at 1/3 the price. If they ever make a 1:2 focal reducer, that what one will get using that Pentax lens.
Great achievement, Panasonic made a less capable zoom at much higher price.
A F3.5 - 4.5 lens collecting more light than a constant F2.8 lens?? Wow, Pentax has truly been ahead of their time!!
As for comparisons of the two lenses, the pentax has less-than-stellar (read: poor) construction, and yeah no weather sealing. I would see great use of this lens for general video work, steadicam or lowlight shooting where you want more in focus but gather enough light.
You've got it a little wrong. The equivalent to this would be a 24-70/2.8 on a full frame. The different crop factors of cameras only effect the depth-of-field, NOT the light gathering capabilities.
For instance, you take a hand-held light meter and you meter a scene and it comes out to be 1/500th of a second at f/2.8. You dial in 1/500th of a second and f/2.8 on your full frame camera as you would a micro 4/3rds camera. You don't do any conversion in your head to make the exposure different for the 4/3rds camera. You dial it in the exact same as you would for any other camera.
Depth-of-field wise it's a little different, but NOT with exposure or light-gathering capabilities.
I too, like my equipment looking "new" as long as possible, but my BIG concern is Sharpness! If this Panny 12-35 is significantly sharper than the kit Oly 12-50 on the Oly OM-D, then this lens is a viable alternative. Otherwise, I would see no advantage to spending the extra $1,000 on this lens over the Oly 12-50.
I think this 12-35/2.8 and the other 35-100/2.8 are two must buy lens, at least until perhaps Oly makes a better 12-35/2.0 at reasonable price.
The larger and constant aperture is very handy in in-door and evening lighting situations. Although the it's not comparable to APS-C and FF DOF, in reality you don't really always need such shallow DOF. When you want that, one can always use 25/1.4 or 45/1.8, and it comes in a lighter and smaller package overall.
Hello, I don't understand this complaining about not the same DOF in APS-C and FF!? The better DOF in 4/3 is an ADVANTAGE in most situations! I think this DOF thing is actually a FUD thing from Canikon & Co! I'm an experienced photographer since abour 40 years and I've even been working commersially. Most of the time is too little DOF the problem. This is actually one of the great advantages with the 4/3 system, the much better DOF (depth of field). It's somewhat limited by the diffraction effect that's seen above about f8.
Sometimes you want less DOF (for me not very often and then and only then is there any advantage with FF). Besides 4/3 is FF as the whole system is engineered around this format. APS-C is not full frame as it is based on another bigger format.
just curious, have you ever used a m4/3 in work? and if so, what did your customers think? thanks.
i agree with the part that the smaller cmos makes it practical to use f/2.8 in many situations as it would be too narrow for f/2.8 with a ff in people photography.
I always get a kick out all these comments. Yes the lens is a little pricey, but in order to get the 2.8 constant f-stop in a zoom certainly raises the price as it does with any 24mm – 70mm equivalent. I love my 25mm Leica/Lumix 1.4 lens, but I sure would love a zoom with some more speed than the present 3.5-4.0 variety. This is on my wish list for sure.
Yes you do lose some DOF with smaller sensor cameras, but you can’t change physics. You want a lot of DOF the get a full format sensor camera and lug around a large suitcase full of large lenses. I can carry a camera, a 200-600mm (equiv.), a macro, a fast 50mm (equiv.), and a 28-240mm (equiv.) all in a small over the shoulder camera case. My camera and my 300mm are just about the same size as my wife’s Nikon 5100 with its standard 18-55mm lens. That is what M4/3rds is all about!
The real trade off is the lack of color depth with the smaller sensors. Hopefully future technology will fill this gap. (GH3?)
I'm sooooo glad to see this lens come out. Making the jump from 4/3 to M4/3 has been almost painless, but the one thing I miss is the assortment of fast, beautiful, glass that Zuiko had made for their 4/3 bodies. Since picking up an OM-D, 99.9% of my shooting has been with the Pan/Leica 25mm f1.4, keeping the way-too-slow f3.5+ 12-50 zoom around for rainy days and the occaisional macro shot. With my 4/3 e-30, I used the larger Pan/Leica 25mm f1.4 an awful lot, but would switch to a 12-60 f2.8 for walking around outdoors from time to time.
OK, for $1000 I'd like to have the same zoom range and optical quality as what Oly was able to do for that price with their 4/3 12-60 (how Zuiko ever made a lens with a 5:1 zoom range that was as fast and sharp as they did, I'll never understand), but I'll settle for a good, fast, 12-35. I've learned long ago that good glass isn't cheap, and that when you want just the right image, there's nothing like having the right lens.
maybe a second, different version of this very same lens but with power zoom (and hence smaller size) ? This way people would not freak out because of the exclusion of the manual focus-zoom ring, and many enthusiast videographers would be delighted. Imagine a 24-70 2.8 equiv.(yes, I am aware of the DOF equiv. of f5.6) in tiny size, mounted on a GX1 or E-P3. It would be very practical and discreet!
Yes it is expensive. But if it has good image quality I could really use it! Where I live overcast and dark is the name of the game. This lens would be my primary walk around lens. I want one... assuming it has good image quality.
Pricing is disappointing......Panasonic has a chance here to lure prosumers to micro four thirds with high quality glass but if priced at near dslr like prices the enticement wanes a bit......sad really!
Couldn't agree more. Pana had a great opportunity with the 12-35 f2.8 there, but... Now Fujifilm has come up with a 18-55 f2.8-4 and it's even slightly smaller (65 x 70.4 mm). I hope Oly can soon give us a m43 version 14-54 f2.8-3.5 with a reasonable price tag.
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Sony DT 16-50mm f/2.8 SSM costs $700-$800. Panasonic wants $1300 for the equivalent 12-35, which also costs less to make (less glass, less surfaces to polish)? I am very disappointed they decided to go this high-margin/low-volume way. Especially given the fact that it allows to extract higher profits (compared to high-volume/low-margin way) only for "status" goods, and the X brand lens certainly does not carry any status. Incompetent marketoids.
I also think a price of $1300 is on the high side, but the Sony 16-50mm doesn't have OIS and has 2 less aspherical lenses than the Pany 12-35mm (it has 4) so can't really assume that the 12-35mm is cheaper to make. If you look at the Canon 17-55mm IS, it costs $1100 now but listed much higher 10 years ago.
$100 Panasonic kit lens has OIS, so it is not much of a cost. Sony 16-50/2.8 and Sigma 17-50/2.8 ($650, with stabilization BTW) weigh twice as much, have more lenses inside (16 and 17 vs 14) and bigger lenses, and cost just half. Hence, this Panasonic is awfully overpriced.
Advanced new things cost more money not just because it is more expensive to make an individual item...
Kit lens probably sells 100:1 compared to this lens, that means the same millions that went into R&D is split 100 times more on kit.
And if you don't think a lens that is twice as big is not significantly easier to design, you really do live in your own world.
Bottomline is, cost of design is a much greater portion of this lens' price than material and the variable cost of manufacture. If u want value for money, buy a bigger camera.
"Advanced new things cost more money not just because it is more expensive to make an individual item..."
True, for _Advanced new things_. The lens has nothing new or advanced.
"Kit lens probably sells 100:1 compared to this lens, that means the same millions that went into R&D is split 100 times more on kit."
True, but if they would price it right (should be $500-$600) and offer it as kit variant, it would sell much much better, splitting the fixed costs between much higher number of units. It's a choice, and they made the bad one. Besides, no R and not much D in that particular product (good old OIS/chip/motors/glass types etc). Most fixed costs for it are in tooling I guess.
So, let me get this straight, you're saying that a high-quality, constant aperture, all (or "much") metal lens similar to, let's say, the Canon EF 16-35mm f/2.8L USM, which costs about 2,700$ should cost less than 1300$ (which btw is half the price) just because you say so? Ok, then I want a Hasselblad for 200$. Or else they're shitty.
peevee1, the Power OIS is somewhat new and represents a degree of research and development over the previous Mega OIS. Power OIS is supposedly better at dampening low frequency vibrations.
Please don't use the Sony as a reference for an APS-C f/2.8 zoom. It's not very good.. Either look at the economical but decent Tamron 17-50 f/2.8 ($400) or at the stunning Nikkor 17-55 f/2.8 ($1400). Somehow I doubt the Panasonic can match the Nikkor though.
The city-scape images look extremely sharp (wonder though if they used the lens-hood, as contrast is a bit low on a couple of city images). The portraits, pizza images et al show nice subject separation with good looking bokeh. It will likely be similar to my experience with my only other f2.8 lens, the Sigma 30 2.8, in that you'll need to get fairly close to your subject to blur the background nicely. But this is fine as it's a versatile range of focal lengths for landscape shooters and generalist. Nice job with the preview and samples. Thanks DPR.
My only nit is I wish Panasonic would dump the rubber knurled focus ring as even brand new lenses collect lint from day one, which you can see clearly on the lens product shots. Call me superficial, it's a bit disconcerting to have my Pany lenses begin to look used the day I open the box.
With all the drinking you people do and the fixation on photos of wine and cocktail books (and I seem to recall an earlier fixation on photos of liquor stores), I predict the next set of sample photos will be shot on location at the Betty Ford Center.
It is high time Panasonic / Olympus release a top notch standard zoom to rival the optical performance of the best 24 - 70mm lenses out there. So far, I have not been thrilled with any lenses in the Lumix line-up (including the two PZ X's). Corner sharpness of the Olympus 12-50, which otherwise would be a really nice lens, is also disappointing... I don't mind paying more for a quality product, but it better be an impressive performer: superior corner to corner sharpness at all focal lengths from f2.8 - f16, minimal CA, light fall off and distortion and no vignetting when using filters and filter holders at the wide end. The sealing must be more than just along the lens mount - some of the Lumix lenses are big dust suckers (45-200; 100-300; 14-140), so they better address this issue or it won't be worth the price! It would also be nice, if they looked at some consistency in lens threads and had made this a 62mm instead of 58mm diameter (or same as the 35-100mm lens that is planned).
Who really cares about corner sharpness at faster apertures unless you are shooting straight at a flat wall? Corners will naturally be soft in these sample images at faster apertures because they are out of focus due to the shallower DOF.
F2.8 isn't exactly a fast aperture on m4/3. It is equivalent to shooting f5.6 on a 35mm sensor, and I'd expect corners to be pretty sharp at f5.6 on a 35mm sensor.
@headofdestiny: 2.8 is a pretty darn good f/ratio on any zoom, and only very small format zooms have greater f/ratios. Don't confuse optical design with format.
You do realize that m4/3 had a couple of years head start? Not to mention, this would only be the equivalent to an f3.8 zoom on NEX, which isn't all that exciting.
@headofdestiny: I agree that this lens is roughly comparable to a NEX zoom lens of f/3.8 at the long end ... which makes it well over one stop faster than the long end of any actual NEX zoom lens.
m4/3 may have had a couple years head start, but NEX has what...four zooms (one of which was only recently announced) and four primes? by the same point in time m4/3 had 5 primes and 11 zooms, including ultrawide focal lengths that NEX still doesn't cover.
Look at the size of Canon's constant aperture 17-55mm f/2.8 (27-88mm EFL) for APS-C and you'll get an idea of why Sony isn't making such a lens for NEX. Canon's constant aperture zoom is more than twice the size and weight of this lens. APS-C sensors are too large for compact systems, the lenses are too big or too slow.
yes, but with an adapter that cost 150$ or 300$ with AF, no stabilization, with added considerable bulk and weight, not to mention the ugly form factor when mounted to NEX cameras (which also lose the point of the NEX compactness). I think panasonic can't help but set the price that high.
And I thought I was the only one who thought that the sample photos have customarily fallen short in terms of demonstrating the imaging quality of the equipment being tested. For one thing, the "arty" shots are seldom helpful. And we need a more thought-out choice of parameters. And for heaven's sake, why do we get so many saloon shots? Doesn't anyone go to church?
I agree with Juraj. Stopped down to f8-13 every lens shows its best. It is the open aperture when flaws come out (and likewise the widely discussed DoF can be assessed).
I'm afraid you're wrong in terms of Micro Four Thirds lenses. Most of the big-aperture lenses are at their best around f4 to f5.6. Diffraction is already setting in from f8 to f11.
The F4 landscape is an attempt to show performance as wide-open as the lens will go, given the base ISO of the camera used.
I could have shot a gallery at F6.3-F8 but it would have shown nothing useful about the lens. Which is what these shots are for - not for entering in a competition.
True, guess the power zooms are aimed at the consumers, this is a Pro lens or for anyone who is more advanced on photography, and glad it is weather sealed
I'd rather have power zoom as long as you could turn it on or off, Power zooming is very valuable for video shooting. It's much smoother than manual zooming. And if you think that "pro" or serious shooters don't shoot video, or would have no desire for a constant f/2.8 lens for video shooting, you are clearly out of touch.
If you are shooting HD then you shouldn't be zooming while shooting anyway. Use the zoom to frame the shot, then start shooting. Don't use AF while shooting video either. NEX has it over micro43 here with peaking. It would be nice if Panasonic added peaking to their cameras.
A welcome addition which increases low-light capabilities. As a professional user I can't wait for this and the complimentary 35-100/F2.8 to arrive on the shelves. I'll then be ditching my entire (and heavy) Canon outfit completely.
A 100-300/F4, 200-500/F5.6 and a 2x converter would give me every lens I would ever be likely to need...
I'm with you on the 100-300, but make it a 300-500 (I hate when there is overlap in the zoom range). Or offer some larger telephoto primes after the 100-300, though I'm sure the cost would be prohibitive for most folks (including me).
Same as 7-14 f/4, you can see the price in JPY is the same: http://panasonic.jp/dc/lens/lumix_g_vario_7-14.html http://panasonic.jp/dc/lens/lumix_g_x_vario_12-35.html
The size looks great. What's it for again? I'd be a bit frustrated taking this on country walks with the 35mm top end, but totally applaud the construction and intent of the thing. Is life becoming even more frustrating for those wishing to go micro from their zuiko 12-60 workhorses? What to buy? Still not replaceable. (How can it be called a SHG, that's surely an Olympus Zuiko designation. Go read biofos & Wrotniak and please stop saying SHG folks.)
I disagree. I have the 12-60 and the 50-200 and 1.4 teleconvertor. I used Aperture Inspector and found that I constantly shoot at 12-30, 55-60 and 200 and 284. So looking at going to m43 from my E-5 to the OM-D it makes very good sense to have to 60mm Macro, and this lens, rather than a wide range zoom
I think photo person is referring to something like the Samsung 16/2.4 or 20/2.8 - both pancake lens for the NX200. They are small, lightweight (80g), sharp, and cost much less. And they cover a larger APS-C sensor. Panasonic should be able to make similar, yet even smaller for the smaller 4/3 sensor.
the f 2.5 is not a aps-c f2.8 eqivalent at all so he is spot on. Composition wise 12 mm is interesting f2.8 a bit for shutter speed but with relation to dof its utterly uninteresting.
this would have been interesting if it was f1.8 or f 2.0 OR f 3 to 4 and very cheap.
this combo is not very interesting, to much of a compromise
Is there likely to be any problem with the weather sealing when used with the OM-D? I realise it is only a rubber gasket seal but I'm presuming Panasonic have only put it together with their own (future) weather sealed bodies in mind.
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