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Nikon AW1 First Impressions Review

September 2013 | By Barney Britton, Jeff Keller
Buy on GearShopFrom $746.95

Well now here's a pleasant surprise - Nikon has released a rugged, waterproof mirrorless interchangeable lens camera - along with a pair of equally tough lenses - for a starting price under $800. Those familiar with Nikon film cameras may fondly recall the days of the Nikonos, with which the company dominated underwater photography from the 1960s onward.

The AW1 is essentially, if not exactly, a ruggedized version of Nikon's 1 J3. It is waterproof down to 15 meters (49 ft), shockproof from up to 2 meters (6.6 ft), and protected against cold as low as -10 degrees Celsius (14F). It is announced with two lenses - equally ruggedized versions of the 11-27mm (30-74mm equiv) and 10mm (27mm equiv) optics that already form part of the 1 System lineup. The AW1 is compatible with all 1 System lenses, but it will not be water, shock or freezeproof with a non-ruggedized lens on the front. The waterproof lenses, however, will not be compatible with other 1 System cameras.

Nikon AW1: Key Specifications

  • Waterproof, shockproof and freezeproof
  • 14MP C-format (2.7x crop factor) CMOS sensor
  • ISO 100-6400
  • 3-inch LCD with 921,000 dots
  • Built-in GPS with compass, altimeter, and depth meter
  • Action Control system for underwater/gloved operation
  • PASM shooting via 'Creative Mode' menu
  • 15 fps burst mode with continuous AF, 60 fps with single AF
  • Full HD 1080p video

Nikon's 1 System has been around for a couple of years now, and although we weren't entirely convinced by the initial pair of cameras - the J1 and V1 - they did offer some unique (at the time) hybrid autofocus technology, and some cool features. Ultimately, they also did exactly what Nikon wanted them to do, providing intermediate and novice users with better-than-compact image quality plus the ability to add lenses and system accessories if needed.

The asking price for the initial offerings was a little high - especially for the V1 - but since then the system has expanded sensibly, and current low-end 1 System cameras like the S1 and J3 are reasonably priced and well-positioned, with the V2 offering a much more compelling 'step up' option than the original V1.

The AW1 is shown here with one of its optional silicone skins attached (left) and 'naked', on the right. The orange rubber might have a certain appeal to those nostalgic for the Nikonos cameras of yore, but the AW1 is still impressively tough without this extra protection.

Although we don't have access to sales figures, we understand that the 1 System is doing pretty well for Nikon. As such, we honestly didn't expect the company to significantly change the recipe quite yet. Arguably, Nikon didn't need to do much beyond adding lenses and periodically updating its entry-level, intermediate and advanced 1 System cameras to keep its target demographic happy. In an industry which is increasingly characterized by caution, this would have been perfectly normal.

And that's why the appearance of the AW1 is so refreshing. When we were shown the new camera at Nikon's American HQ recently we were very pleasantly surprised. Some of us are old enough to remember the famous Nikon 'Nikonos' waterproof film cameras, and although the AW1 certainly isn't a Nikonos (it's only rated to operate at 15m underwater rather than 50m, for a start), it has the potential to occupy a similar niche. What this means of course - assuming the AW1 performs well in our tests - is that it could make the 1 System genuinely interesting to enthusiasts and owners of other established systems. It might not be an evolutionary product - the AW1 is extremely similar to the inexpensive J3 in terms of specification - but its existence does evolve the 1 System.


If you're new to digital photography you may wish to read the Digital Photography Glossary before diving into this article (it may help you understand some of the terms used).

Conclusion / Recommendation / Ratings are based on the opinion of the reviewer, you should read the ENTIRE review before coming to your own conclusions.

Images which can be viewed at a larger size have a small magnifying glass icon in the bottom right corner of the image, clicking on the image will display a larger (typically VGA) image in a new window.

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DPReview calibrate their monitors using Color Vision OptiCal at the (fairly well accepted) PC normal gamma 2.2, this means that on our monitors we can make out the difference between all of the (computer generated) grayscale blocks below. We recommend to make the most of this review you should be able to see the difference (at least) between X,Y and Z and ideally A,B and C.

This article is Copyright 2013 and may NOT in part or in whole be reproduced in any electronic or printed medium without prior permission from the author.

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Comments

Total comments: 587
1234
Treeshade
By Treeshade (Sep 19, 2013)

Nice plan for scavenging the 1 system. So Nikon has managed to add 2m-shockproof to a J3 without too much size increase. Is J3 designed for further customization? Or is there so much empty space inside J3?

0 upvotes
Mirrorless Crusader
By Mirrorless Crusader (Sep 19, 2013)

This is bound to be a niche product. A good niche product, for sure, but this isn't going to be a "regular camera" for many people when they could get the same thing for $300-400 less without the waterproofing.

2 upvotes
HowaboutRAW
By HowaboutRAW (Sep 20, 2013)

Okay, certainly a possibility, but here's Nikon announcing a good still and video camera that one can simply use in pouring rain without any worries. And it's good in lowlight, so you can use it in the pouring rain at night. You can't do that with say a Sony RX100.

(Yes, I know that video shooting purists use a separate audio recorder.)

This has real appeal way beyond underwater shooting.

0 upvotes
wolfie
By wolfie (Sep 20, 2013)

And a good choice for those who don't want to be forced to stop shooting because of some rain, sand, snow or dust

1 upvote
Gehyra
By Gehyra (Sep 19, 2013)

I wonder if they'll make a fast wide waterproof prime? Oh look, they have.

Comment edited 1 minute after posting
0 upvotes
ripleysbaby
By ripleysbaby (Sep 19, 2013)

Talking about gaskets. How much for a set? Are they user changeable ? If not how long is thier service life and how much cash to get them replaced ?

1 upvote
Michael She
By Michael She (Sep 19, 2013)

I hope it's more waterproof than the AW110 ... AW110 has horrible reviews of it leaking like a siv.

1 upvote
Gehyra
By Gehyra (Sep 19, 2013)

If they bring out a macro lens for this (and/or a wireless flash unit), I'd get one for sure. Just what I need for tadpole photography.

1 upvote
KL Matt
By KL Matt (Sep 19, 2013)

Nikon just ate the lunch Pentax left sitting on its plate practically untouched for a decade. Hope it tasted good!

Comment edited 24 seconds after posting
2 upvotes
GodSpeaks
By GodSpeaks (Sep 19, 2013)

Interesting that they managed to keep the Nikon 1 lens mount AND make it waterproof to 15m.

1 upvote
Avid70
By Avid70 (Sep 19, 2013)

You don't know that for sure ;) A Nikonos you could take to 50m no problem. This looks more like splash-proof to me...

0 upvotes
GodSpeaks
By GodSpeaks (Sep 19, 2013)

How do you figure I don't know for sure (15m)? That is what Nikon is specing it at.

This is obviously NOT a dive camera (Nikonos), but a beach/snorkeling camera, that can go down to 15m.

I would like to see Nikon do a true dive camera. Maybe a later model. But they will need to put O rings on those access doors, not gaskets.

1 upvote
wetsleet
By wetsleet (Sep 19, 2013)

Presumably there are differences in the lens mount which are exploited by the AW lenses, and which account for the AW lenses not being able to fit on the other (non-AW) 1 cameras. However I understand that the otherway around does work, albeit that you have to remember not to jump in a lake.

1 upvote
white shadow
By white shadow (Sep 19, 2013)

Even it may look attractive and "waterproof" I wouldn't dive with it.

For that, I think one would need a real underwater housing. What we see now cannot be that rugged for diving.

1 upvote
ShatteredSky
By ShatteredSky (Sep 19, 2013)

Yes, yes, yes. Somebody listened to my thoughts apparently ... RAW, larger sensor and interchangeable lenses, (probably) near perfect. As much as I love my TG-1 for underwater, I will be curious to get my hands on the AW1.

Now it just needs a wide-angle zoom.

The next season of snorkeling awaits ;-)

Cheers

Comment edited 1 minute after posting
9 upvotes
Ron Poelman
By Ron Poelman (Sep 19, 2013)

Well done, Nikon.
Hope you sell a squillion.

3 upvotes
olyflyer
By olyflyer (Sep 19, 2013)

Finally! Some might say. Anyway, it is a clear indication of that the is system not doing that bad at all. Good luck Nikon with the first underwater mirrorless camera. In terms of IQ, it will definitely beat the small P&S cameras that there are many of out there and will probably be popular among divers and snorkels.

While I will not be interested in this camera, I am glad that they released this body with two lenses. It would have been pointless without a lens and I guess Nikon knew that as well. Now it's time for one with an EVF also.

Comment edited 2 times, last edit 6 minutes after posting
1 upvote
GodSpeaks
By GodSpeaks (Sep 19, 2013)

FINALLY... A rugged camera that shoots RAW.

Plus it has a large sensor AND interchangeable lenses.

Nikon, you just made my day. :-)

14 upvotes
Jude McDowell
By Jude McDowell (Sep 19, 2013)

Agreed this looks like an interesting camera and ticks a lot of everyones wish list boxes if comments in the recent rugged camera reviews are anything to go by...

...but "large sensor"?

0 upvotes
GodSpeaks
By GodSpeaks (Sep 19, 2013)

Larger than any other rugged camera :-)

10 upvotes
duartix
By duartix (Sep 19, 2013)

... it depends on how you define rugged! ;)
There's already a lot of weather resistant cameras with big sensors.

0 upvotes
Jude McDowell
By Jude McDowell (Sep 19, 2013)

@GodSpeaks

fair point :-)

Comment edited 29 seconds after posting
0 upvotes
JohnMatrix
By JohnMatrix (Sep 19, 2013)

dpr team: Any chance you could update your definitions here?

http://www.dpreview.com/misc/sitefaq#q3

thx

0 upvotes
arhmatic
By arhmatic (Sep 19, 2013)

Because changing lenses in thin air is so 2002-ish.
But good surprise! Thanks Nikon

Comment edited 41 seconds after posting
1 upvote
misolo
By misolo (Sep 19, 2013)

i just may buy my first digital nikon product...

2 upvotes
ShatteredSky
By ShatteredSky (Sep 19, 2013)

Yes indeed ...

2 upvotes
jon404
By jon404 (Sep 19, 2013)

First impressions... what? You couldn't take it to a beach... or find a nearby swimming pool? Suggest breaking that test budget and rent a motel room... hit that pool... and see how it works in snorkel-depth water. And, while you're at it, why not put a test target on the bottom of the pool... say at the 2-meter depth line... and start a reference standard for future underwater camera tests?

3 upvotes
Barney Britton
By Barney Britton (Sep 19, 2013)

I'm going to assume you're joking...

6 upvotes
arhmatic
By arhmatic (Sep 19, 2013)

How would that test prove?
Of course it works underwater.

It's just like pushing the power button, to make sure it turns on, then post a video of that. Then the crows goes uh...ahh....

1 upvote
olyflyer
By olyflyer (Sep 19, 2013)

Why would they do that? Are you a non-believer and insinuating that the camera will not be usable under water? Well, get a better one then. :)

Anyway, there will be plenty user feedback soon after the release. The Nikon 1 forum will be flooded by underwater images, everything from bath tubs to deep sea. I am pretty sure will also see if the gaskets hold more than the specified limit as well.

Comment edited 49 seconds after posting
0 upvotes
duartix
By duartix (Sep 19, 2013)

I thin Jon has a point. What's the point of previewing a UW camera if you don't test it UW?
Otherwise dpreview might as well put up a link to the J3.

2 upvotes
neo_nights
By neo_nights (Sep 19, 2013)

You guys didnt read the whole thing, did you? DPR staff said that this is an early pre-production model and they didn't have the time to give it a good go.
Also they stated that as soon as they get a final, production model, they WILL do all those tests.

Or you're all joking and I'm taking yourselves too seriously :)
(which I hope)

1 upvote
Andy Westlake
By Andy Westlake (Sep 19, 2013)

I saw the AW1 working quite happily underwater at a UK press event. Is that OK?

1 upvote
Jurka
By Jurka (Sep 19, 2013)

No stabilization. :( Not suitable for handheld video shooting. Under water use tripod!!! :)

3 upvotes
wetsleet
By wetsleet (Sep 19, 2013)

but who knows what future lenses may hold - why not some OIS, maybe?

Actually, I wonder - if you attached a massive (as in: mass, not size), but neutrally buoyant load to the camera, I guess that would give it a good degreee of stabilisation under water. Not sure how practical it would be?

1 upvote
davidmamartin
By davidmamartin (Sep 19, 2013)

You don't need stabilisation underwater - the water acts as a damper (sorry!) preventing excessive shake of the camera.

1 upvote
CyberAngel
By CyberAngel (Sep 20, 2013)

Does not!

0 upvotes
meanwhile
By meanwhile (Sep 19, 2013)

Wonderful. Something small, decent quality photos, and rugged. Festivals, concerts, parties, hiking, camping, beach, kids, etc, etc, etc. This is a good development.

23 upvotes
jon404
By jon404 (Sep 19, 2013)

Waterproof? It'll sell in Seattle!

8 upvotes
wetsleet
By wetsleet (Sep 19, 2013)

and Manchester (UK). Sony once got into trouble for an ad featuring their all-weather cam-corder with the billing that it would be ideal for Mancunians. The regional tourism authority took umbrage at the characterisation of their weather.

3 upvotes
misolo
By misolo (Sep 19, 2013)

"bono-ruggedized" - mental image of Bono kicking the camera around on stage...

9 upvotes
Greg VdB
By Greg VdB (Sep 19, 2013)

Bono stopped "kicking" 20 years ago though...

0 upvotes
misolo
By misolo (Sep 19, 2013)

dammit, they fixed the typo. that was a lovely auto-correct.

0 upvotes
JustDavid
By JustDavid (Sep 19, 2013)

'announced alongside two equally rugged lenses' - surely not 2m shockproof lenses :)

0 upvotes
misolo
By misolo (Sep 19, 2013)

that's what's written on the lenses. one is 15m, the other 20m waterproof, both 2m shock-proof.

0 upvotes
b534202
By b534202 (Sep 19, 2013)

gorilla glass!

0 upvotes
wetsleet
By wetsleet (Sep 19, 2013)

So I can drop this thing, camera and lens combined, from the height of a doorway onto what - concrete, asphalt, soft grass? - it lands excruciatingly at an angle on the rim of the lens, and then I start shooting with it, no problemo.

I'd like to see that tested, thoroughly. I mean, presumably that is no more of an ask than testing its focusing speed or ISO performance - likewise they don't need a new camera after each test result either?

Comment edited 54 seconds after posting
3 upvotes
wolfie
By wolfie (Sep 20, 2013)

There is a video of a journo doing his own test and dropping on the floor @ engadget or gizmodo, I think.

0 upvotes
berni29
By berni29 (Sep 19, 2013)

Hi

This is a very interesting camera, and 20m is enough for most underwater photographic purposes. I would dive with it a bit deeper than 20m but would not operate any buttons below 20m. In fact the buttons may depress by themselves at 30m because of the water pressure.

0 upvotes
Avid70
By Avid70 (Sep 19, 2013)

... and all I dreamed of was bracketing and CLS compability. By the way Nikonos you could actually dive with. This is for shallow bathtubs...

0 upvotes
meanwhile
By meanwhile (Sep 19, 2013)

You have a 20m deep bathtub? How long does it take to fill?

20 upvotes
ripleysbaby
By ripleysbaby (Sep 19, 2013)

At last. A camera hard enough to take with me winter walking in the Lake District and Scotland , that I can clip to my rucksack straps without the need of an extra bag !
Still might need to change the battery at some point. Shame it ain't got a vf.

2 upvotes
ripleysbaby
By ripleysbaby (Sep 19, 2013)

But thinking about it , the pentax K30/50/5 would all probably be ok with that. With bigger sensor and a viewfinder. I wont knock the new nikon model though. Its just that i dont dive. Or even swim often. I only have a shower in the house too.

1 upvote
wetsleet
By wetsleet (Sep 19, 2013)

"I only have a shower in the house"

reminds me of boarding school - they did used to have a shower out of the house, bloody cold in winter ;)

0 upvotes
Pelex
By Pelex (Sep 19, 2013)

Isn't the Aptina sensor capable of better video output?
Was hoping for 1080P @ 60 / 720P @ 120 / 480P @ 240.
Higher FPS (400/1200) at reduced resolutions is hardly usable.

Comment edited 1 minute after posting
3 upvotes
GodSpeaks
By GodSpeaks (Sep 19, 2013)

If this sells well, and I hope it does, you might look for additional features in future models.

3 upvotes
olypan
By olypan (Sep 19, 2013)

Wow. Dpr so full of enthusiasm, such a contrast to your grudging brevity when announcing m43 products.

2 upvotes
Barney Britton
By Barney Britton (Sep 19, 2013)

http://www.dpreview.com/previews/olympus-om-d-e-m1

You were saying?

19 upvotes
wetsleet
By wetsleet (Sep 19, 2013)

so, damned if they do, damned if they don't?

Comment edited 21 seconds after posting
1 upvote
Pik2004
By Pik2004 (Sep 19, 2013)

Niiiice, just need to wait for the price to drop below $500 :).

1 upvote
KonstantinosK
By KonstantinosK (Sep 19, 2013)

That would be great... if it ever happened... I'd be happy with a tough underwater version of the P330 (or LX7 or XZ2...), a P&S with bigger sensor that shoots RAW. But if the price of this baby falls the way the price of the original 1 fell, then I'm definitely in.

0 upvotes
Anastigmat
By Anastigmat (Sep 19, 2013)

Nikon is throwing good money after bad money. The 1 system is crippled by its small sensor, so Nikon is going to market a waterproof camera with a too small sensor? Good luck. Waterproofing the D800 would make a lot more sense.

1 upvote
Bamboojled
By Bamboojled (Sep 19, 2013)

That already exists...It's called a $2000 housing

Comment edited 35 seconds after posting
20 upvotes
GodSpeaks
By GodSpeaks (Sep 19, 2013)

Small sensor? Have you looked at the sensor size of the 'other' rugged cameras? And none of them shoot RAW.

8 upvotes
Digitall
By Digitall (Sep 19, 2013)

Finally something interesting and different in the world of news cameras.

30 upvotes
RStyga
By RStyga (Sep 19, 2013)

It cannot compete IQ-wise with the other DSLM manufacturers so is this what the marketing dept has come up with to save the day? Oh, well, some people will even call it "pioneering"...

1 upvote
meanwhile
By meanwhile (Sep 19, 2013)

Please show me the other rugged camera with this level of IQ at this price point.

3 upvotes
misolo
By misolo (Sep 19, 2013)

meanwhile: you can get similar IQ for a similar overall price with a high-end compact with a waterproof housing, but it'll be a much bulkier package and less versatile (though usable for scuba diving, whereas this is just for snorkeling). nevertheless, it's an outstanding entry in a niche that has long been frustratingly empty.

2 upvotes
RStyga
By RStyga (Sep 19, 2013)

As I said, the marketing dept...

0 upvotes
beavertown
By beavertown (Sep 19, 2013)

The design looks great, also the lens, it should have been the V1.

1 upvote
MPA1
By MPA1 (Sep 19, 2013)

Only 15 meters? Not really a Nikonos replacement then when the sport diving limit is generally 40-50 metres - never mind the pro diving limit on mixed gas etc.

1 upvote
Bamboojled
By Bamboojled (Sep 19, 2013)

This is a rugged/waterproof interchangeable lens camera for the masses..Dads, moms, adventure seekers, party animals, you know the Red Bull crowd

3 upvotes
Sangster
By Sangster (Sep 19, 2013)

You mean wannabes?

0 upvotes
Bamboojled
By Bamboojled (Sep 19, 2013)

No, I mean folks that actually use their cameras vs. measurebating on specs and targets on their walls in the living room...

Comment edited 26 seconds after posting
20 upvotes
siggo
By siggo (Sep 19, 2013)

Agree with MPA1 , another 5 meters pressure resistance and it's a great camera for thousands of Recreational divers whose PADI certification only permits them to dive to 20 meters anyway. Would you risk a 15 meter camera at 20 meters??? Maybe it's clever. Many might be tempted and if it flooded there would be no comeback on Nikon whereas if it was marginal at 20 and Nikon made the spec 20, they would have big problem...no company would risk that. AS- is looks like mainly for snorkellers and yatchmen etc market which already has cameras available. Perhaps not with the same IQ etc ..

Comment edited 2 times, last edit 6 minutes after posting
0 upvotes
misolo
By misolo (Sep 19, 2013)

this camera is for snorkeling, boating, etc., not for scuba diving. however, if they make a housing for it, it would be a great camera for diving: housings sometimes leak, and when you open and close the housing on a diving boat or around wet gear, things can get unpleasant for electronic equipment. having a waterproof camera to go inside your housing can be a very good idea.

4 upvotes
blacklion
By blacklion (Sep 19, 2013)

misolo: freediving is up to 45 meters for recreational diving and 100+ meters for pro. So, "snorkelling" is deeper that "diving" ;-)
I was deeper that scuba PADI 20 meters on my second day of freediving training, without any scuba experience before it. So, 15 meters is more useful for Put-Another-Dollar-In scuba divers :)

1 upvote
HowaboutRAW
By HowaboutRAW (Sep 19, 2013)

blacklion--

And sponge divers (extreme free divers) dive 200 feet.

This is for snorkeling and light scuba. There's other photogear for deeper scuba diving, or if you insist extreme free diving.

1 upvote
thx1138
By thx1138 (Sep 19, 2013)

My dreams jhave come true. An UW camera that shoots raw, uses a fairly large sensor and you can change lenses. I've been saying for years whoever, does this first will make a motza. Cudos Nikon for having the balls to do what should have been done 5 years ago. No more crapulent P&S frauds, that thought a gazillion features were more important than good IQ.

16 upvotes
SHood
By SHood (Sep 19, 2013)

"Although we don't have access to sales figures, we understand that the 1 System is doing pretty well for Nikon."

Ummm. Did you miss their press release saying they have 500k camera units unsold in warehouses, most of which are the Nikon 1. Nikon also said they are re-evaluating the Nikon 1 product and cutting back on Marketing and R&D.

This quote looks like it came directly from Nikon trying to save face.

6 upvotes
stuntmonkey
By stuntmonkey (Sep 19, 2013)

Yes, launch is already interesting in itself, but this line pretty much tanked the readability of this article.

0 upvotes
Eamon Hickey
By Eamon Hickey (Sep 19, 2013)

Ummm, did you read their press release?

Nikon revised their ILC _forecast_ for this year (ending March 31, 2014) down by 550,000 units; they did not say they had 500K unsold cameras sitting in a warehouse.

And they said they would "reconsider product planning of Nikon 1". They said nothing about cutting back marketing or R&D.

They might _increase_ marketing and R&D. The phrase "reconsider product planning" simply means they believe they may need a new feature/design/price mix to meet the sales targets they had set for themselves. What they do to accomplish that is anybody's guess. It might mean doubling down on their investment, not cutting back on it.

5 upvotes
darkplace
By darkplace (Sep 19, 2013)

Great. Now i can change my lenses under water.

19 upvotes
Langusta
By Langusta (Sep 19, 2013)

Only in seawater.

1 upvote
duartix
By duartix (Sep 19, 2013)

And below -9º.

1 upvote
limlh
By limlh (Sep 19, 2013)

The Nikon 1 is very popular with Asian ladies. The inclusion of this AW1 will widen its appeal, particularly for those active people who want to bring it for their rugged outings.

2 upvotes
Thanatham Piriyakarnjanakul
By Thanatham Piriyakarnjanakul (Sep 19, 2013)

You research it?

2 upvotes
tektrader
By tektrader (Sep 19, 2013)

Well done NIKON, find a niche and exploit it. The rest of the so called waterproof and shockproof cameras are toys compared to this.

Excellent.......

14 upvotes
GodSpeaks
By GodSpeaks (Sep 19, 2013)

This might force Panasonic and others to up their rugged camera game.

0 upvotes
Sangster
By Sangster (Sep 19, 2013)

Throw in waterproof feature and expect consumers to pony up $800 for the privilege. Worst of all it is only good to 49'. Basic PADI OW divers are certified to 60'.

Good luck.

Comment edited 2 times, last edit 13 minutes after posting
3 upvotes
Bamboojled
By Bamboojled (Sep 19, 2013)

LOL, how much does a rugged point and shoot cost?
How much does an underwater housing cost for a DSLR?
Learn how much things cost before you comment...

10 upvotes
Sangster
By Sangster (Sep 19, 2013)

$50 is what I paid for a new Nikon S30 that's good enough for the pool/beach and a bit of snorkeling.

1 upvote
Bamboojled
By Bamboojled (Sep 19, 2013)

If you are comparing the S30 to this, then you deserve what your getting and I guess you have made the point for me...
Thanks for responding and clarifying your camera budget.

Comment edited 18 seconds after posting
7 upvotes
Sangster
By Sangster (Sep 19, 2013)

If there are more people like you Nikon sales wouldn't be sinking like they have been and their stock holders wouldn't own the illustrious title to having the worst performing stock in the Nikkei this year.

This is a product that is neither here nor there. It is priced at a premium yet cannot even cater to the needs to basic recreation divers. And there are not enough mom and pop going to Hawaii with a $800 budget for a beach camera.

2 upvotes
Bamboojled
By Bamboojled (Sep 19, 2013)

Don't be mad...maybe someday you'll save enough to go to Hawaii

7 upvotes
Sangster
By Sangster (Sep 19, 2013)

Mad. If you say so. I just care about how I spend my hard earned money as should millions of other consumers.

0 upvotes
f8BeThereToo
By f8BeThereToo (Sep 19, 2013)

Just two posts from Bamboojled and he/she is going on my ignore list. What an arsehole!

0 upvotes
HowaboutRAW
By HowaboutRAW (Sep 21, 2013)

Sangster--

Okay there are cheap cameras for use in the pool, NOT ONE of them shoots raw. This Nikon does.

There is not another camera that is even a bit waterproof and shoots raw, has a 1" sensor, takes interchangeable lenses, has phase detect AF.

If this cameras is not for you, fine, but don't claim there are easy and equivalent substitutes.

Comment edited 42 seconds after posting
0 upvotes
Bamboojled
By Bamboojled (Sep 19, 2013)

Sounds like a pretty cool camera for active people that go outdoors to take pictures versus shooting a wall in their living room

6 upvotes
nofumble
By nofumble (Sep 19, 2013)

does it float?

1 upvote
Barney Britton
By Barney Britton (Sep 19, 2013)

if you don't let it sink, sure ;)

5 upvotes
GodSpeaks
By GodSpeaks (Sep 19, 2013)

None of the waterproof/rugged cameras I have owned to date, floated. So this is no different.

My Nikonos of yore didn't float either.

1 upvote
InTheMist
By InTheMist (Sep 19, 2013)

Finally a Nikon 1 camera that interests me!

Sold.

4 upvotes
David Hull
By David Hull (Sep 19, 2013)

Finally a camera that can honestly claim to be weather sealed.

9 upvotes
Arai
By Arai (Sep 19, 2013)

The O ring and lens design looks promessing ! But I hope the seals on the other doors are not as crapy as on my AW 100. The very first time my son jumped from a 3m bridge the gasket did not hold and water leaked in to the internals making the screen go black for a few days :( So I,m looking for a replacement and some realy tough tests

0 upvotes
Total comments: 587
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