News tagged with "hasselblad"
Photographer Henrik Sorensen has uploaded an interesting behind-the-scenes YouTube video of his recent 'submerged fairy' shoot for the advertising campaign for Hasselblad's H5D digital medium format camera. Taking inspiration from Danish folklore and its royal history he opted to use a submerged castle interior as the backdrop. Click through to watch the video (via FStoppers)
Responding to the swift and negative reaction to its just-announced Lunar mirrorless camera, Hasselblad's business development manager, Luca Alessandrini, forcefully defended the venerable camera maker's new partnership with Sony in an interview with the British Journal of Photography. Alessandrini also says that the decision to use the NEX-7 Sony sensor for the first Lunar camera doesn't preclude the company from making sensor modifications for future models.
Sony and Hasselblad have announced a partnership that will result in an E-mount camera, a compact camera and a product for the DSLR segment. Hasselblad says the aim of the partnership is to 'cultivate new markets for photo enthusiasts and consumer digital imaging products' and will begin with an E-mount camera, called the Hasselblad Lunar. The use of the words 'DSLR segment' implicity doesn't rule-out the possibility that Hasselblad will adopt Sony's SLT system (or simply re-brand one of its models).
Photokina 2012: Hasselblad plans to release a mirrorless interchangeable lens camera utilizing Sony's E-Mount. The Hasselblad Lunar, which is expected to cost around €5000 (~$6500) appears to share a lot of technology with Sony's recent NEX-7 model, including the same 24.3MP CMOS sensor, OLED 'True Finder' EVF, and the 'TriNavi' navigation system. The Lunar, which is set for launch in the first quarter of 2013, will be available 'in a choice of standard models plus a variety of exclusive hand grips and precious materials on special order.' [Updated with images of mockups]
Photokina 2012: Hasselblad is to update its full line up of H System medium format camera and lenses, promising better focus features and 'the largest, brightest viewfinder image on the market.' The H5D series is expected to start shipping by December, and will include 40, 50 and 60 megapixel models, as well as 50 and 200 megapixel multi-shot versions. The latest cameras feature an updated user interface and revised image processors for improved JPEG output. The Swedish company will also introduce a 24mm F4.8 lens, equivalent to a 17mm lens on a 135 format DSLR. An additional macro converter will work with wide angle lenses.
Medium format specialist Hasselblad has announced two new cameras and two digital backs based on a new digital platform that build on the success of the H1. The flagship H2 cross-platform and H2D fully integrated digital cameras and offer improved mobility, quality and workflow. They feature a highly advanced image approval and selection tool which provides a swift and easy way to select and classify images. New products in the Ixpress digital back line are the Ixpress CF and Ixpress CFH. All products will become available in the third quarter.