News tagged with "advertising"

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'Liking Isn't Helping' - ad campaign uses jarring press photos to spur action

It's all very well 'liking' a charitable cause on Facebook, but what difference does it make? Crisis Relief Singapore is running an ad campaign called 'Liking Isn't Helping' which uses photos showing victims of war and natural disasters to encourage volunteerism - with an ironic twist. The images are composites of real press photos and Facebook-style thumbs ups, accompanied by the message that 'Liking isn't helping'. Click through for more details.

PHOTOGRAPHY Comments 74 Published: Jul 3, 2013 at 00:48
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