Following similar action in Europe, FujiFilm Japan are now shipping the 4700Z without the 4.3M label on the front of the camera, they've also backed down in their catalogues and sales material clearly stating 2.4 megapixels. Perhaps they'll do the same for the 3.2 megapixel S1 Pro. This is clearly a victory for the consumer. Remember, don't believe the sales hype!

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Our FujiFilm FinePix 4700Z review