And Sony reveal a little more info, auto/manual focus, macro mode, manual white balance preset, spot metering and by fiddling with the image they've posted I've managed to discover it has a 10 x zoom (can't confirm if that's 10 x optical or 5 x optical, 2 x digital). We also know it has an L shaped profile, video output, will use Memory Stick for storage (whoopy doo!), has a Carl Zeiss lens and USB. Other rumours indicate a 5x zoom lens.