Sony has today announced the brand for its digital SLR system and it's hardly a big surprise. The new system will be known as the Sony α (Alpha) mount, the same name as Minolta has used for its SLR / D-SLR cameras in the Japanese market for over twenty years. This choice of name will perhaps be designed to provide some sense of continuation from the Konica-Minolta photo buy-out. Sony has confirmed that the new system is based on the existing Alpha / Maxxum / Dynax mount and will continue to be compatible. The other hint in the press release is the plural in 'cameras that will be launched worldwide this summer.'
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Sony has today announced the brand for its digital SLR system and it's hardly a big surprise. The new system will be known as the Sony α (Alpha) mount, the same name as Minolta has used for its SLR / D-SLR cameras in the Japanese market for over twenty years. This choice of name will perhaps be designed to provide some sense of continuation from the Konica-Minolta photo buy-out. Sony has confirmed that the new system is based on the existing Alpha / Maxxum / Dynax mount and will continue to be compatible. The other hint in the press release is the plural in 'cameras that will be launched worldwide this summer.'